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Coming Soon: Skip the Waitlist

Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

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Search Listing Leads
Latest Campaigns
Coming Soon: Know Someone?

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

Just Listed: High-Impact Improvements

Most Just Listed letters are forgettable. This one isn’t.

Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”

This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.

It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one

It’s not just a listing announcement. It’s a positioning play.

How to avoid losing $23,000 if you sell your home in 2025

Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.

That’s what this campaign is built to do.

It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

Name Your Price Email

This campaign has generated millions of dollars in listing appointments. It's the incredibly popular Name Your Price campaign.

Here's a pro-tip: This tactic was originally designed to be an email campaign but really smart agents are leveraging it as a direct mail piece as well. 

When an idea works, extend it to other channels. 

Always double down on your winners.

Buyer Reactivation Text

When buyers re-enter the market, it usually starts with curiosity.

Not bold moves—just a sense that the timing might be better. 

This text leans into that energy with a useful offer at the right moment.

10 Realities of Living in [Your Area]

This YouTube script was inspired by a recent video from Ken Pozek that racked up 20,000+ views—proof that “10 Things to Know” content still hits when done right. But the real magic? It’s not just about views. It’s about trust.

When someone’s thinking about relocating, they don’t want a sales pitch—they want perspective.
This script gives them exactly that:

  • Personal storytelling that builds connection

  • Local insights that position you as the expert

  • And a clear call to action that invites the right people to reach out

Use this to build authority, grow your channel, and turn curiosity into clients.

Open House Follow Up Call Script

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

Open House Social

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

Pre-Foreclosure Video Script (CA)

Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.

This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.

Pre-Foreclosure Video Script

Foreclosures are rising—here’s a video script to help you guide your clients.

The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.

Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.

This script is designed for you to easily record and post. It walks homeowners through:

Loan modification – Adjusting mortgage terms to make payments more manageable.
Forbearance – Temporarily pausing payments to regain financial stability.
Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
Short sale – Selling the property for less than owed, with lender approval.

🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.

By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.

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