NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
Pre-Foreclosure Letter

Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.

Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:

• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions

Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.

Would it be helpful to talk through your plans? (CA)

In uncertain times, most people hit pause. The smartest agents? They press in.

This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening

It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.

The next 90 days

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Let’s call it what it is… (CA)

Confusion isn’t the enemy—silence is.

Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:

• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue

Don’t wait for the market to “settle.” Show up for people now.

The next 90 days

Most agents wait for certainty before they speak up. The best ones? They lead through it.

This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:

• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for

It’s not about predicting the future. It’s about helping people make sense of the present.

Is moving on your mind for 2025?

Most agents wait until someone says, “I’m ready to move” before they start the conversation.

But the truth? Serious sellers show up months earlier—with questions, hesitations, and quiet curiosity.

That’s where this poll comes in.

It’s not just engagement—it’s early detection.

  • You’ll surface potential movers before they hit the market.

  • You’ll position yourself as the go-to guide, not the last-minute call.

  • And you’ll gather real-time feedback from your actual audience—not a generic market report.

Use it to spark low-pressure conversations—then follow up with a simple DM to open the door.

10 Realities of Living in [Your Area]

This YouTube script was inspired by a recent video from Ken Pozek that racked up 20,000+ views—proof that “10 Things to Know” content still hits when done right. But the real magic? It’s not just about views. It’s about trust.

When someone’s thinking about relocating, they don’t want a sales pitch—they want perspective.
This script gives them exactly that:

  • Personal storytelling that builds connection

  • Local insights that position you as the expert

  • And a clear call to action that invites the right people to reach out

Use this to build authority, grow your channel, and turn curiosity into clients.

Open House Follow Up Call Script

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

Open House Social

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

Pre-Foreclosure Video Script (CA)

Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.

This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.