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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Search Listing Leads
Latest Campaigns
The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

FSBO Listing Description Call Script

Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.

A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.

By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.

FSBO Photos Call Script

Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.

Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.

By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.

FSBO Pricing Call Script

Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.

They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.

By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.

🚨 Mortgage Rate DROP 🚨 (US)

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.

3 Things I Would NEVER Do If I Were Selling My Home In 2025

Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.

If you hate being on camera, you’re going to love this Reel.

It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.

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