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Just Sold: Should You Move Up Your Timeline to Sell?

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.

When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Online Estimate: Should You Move Up Your Timeline to Sell?

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Should You Move Up Your Timeline to Sell?

Your clients look to you for real market insights—not headlines, not hearsay.

Right now, you have a chance to control the narrative and provide clarity in a time of uncertainty.

In some markets, buyer activity is picking up, and well-priced homes are moving. Use this email to guide homeowners toward an informed decision.

Send it as-is or make it even stronger by adding local data—like the number of buyer appointments you’ve scheduled—to reinforce your point.

Just Sold: Should You Move Up Your Timeline to Sell?

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or getting multiple offers—it’s a prime opportunity to send an email like this.

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

Zestimate: Should You Move Up Your Timeline to Sell?

Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their Zestimate or above ask—it’s a prime opportunity to send an email like this.

This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.

Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.

The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

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