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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Expired Marketing - Call Script 3

This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?

Use this script to plant that seed and position yourself as the solution they’ve been looking for.

Expired Marketing - Call Script 2

This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.

Use this script to guide the conversation and establish yourself as the expert they need.

Expired Marketing - Call Script 1

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

This is how much you need to make if you wanted to buy…

Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.

That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?

Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).

Ready to start conversations with serious buyers? Let’s dive in.

The Emotion-Driven Just Sold

Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.

Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.

This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.

Option 1: Use the Canva Template with Stock Photos or Videos

🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)

🔹 Step 2: Click “Use Template” to create your own editable copy.

🔹 Step 3: Customize the text:

  • Double-click any text box to edit.
  • Adjust fonts and colors to match your branding (optional).

🔹 Step 4: Add your logo (optional):

  • Upload your logo via “Uploads” and drag it onto the template.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your customized video.
  • Add trending audio (optional), a compelling caption, and relevant hashtags.
  • Tap “Share” — and you’re done!
Option 2: Use Your Own Videos as the Background

Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.

🔹 Step 1: Record or select a vertical video.

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

🔹 Step 3: Replace the background videos:

  • Click on the existing video in the template.
  • Choose “Delete” or “Replace background.”
  • Upload your video via “Uploads” and drag it into the background frame.

🔹 Step 4: Adjust the text & design:

  • Ensure your text is still readable over your custom video.
  • Move or resize elements if needed.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your video.
  • Add trending audio (optional), a caption (which is included below), and relevant hashtags.
  • Tap “Share” — and you’re done!
The Equity Check Text

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Coming Soon: Know Someone?

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

Just Listed: High-Impact Improvements

Most Just Listed letters are forgettable. This one isn’t.

Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”

This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.

It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one

It’s not just a listing announcement. It’s a positioning play.

How to avoid losing $23,000 if you sell your home in 2025

Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.

That’s what this campaign is built to do.

It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

Name Your Price Email

This campaign has generated millions of dollars in listing appointments. It's the incredibly popular Name Your Price campaign.

Here's a pro-tip: This tactic was originally designed to be an email campaign but really smart agents are leveraging it as a direct mail piece as well. 

When an idea works, extend it to other channels. 

Always double down on your winners.

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