NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
Silver Tsunami Success Story Letter

This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.

It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.

Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.

Silver Tsunami Prospecting Script

For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.

This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.

Silver Tsunami: Seller Seminar Invitation

Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.

This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.

Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.

Just Listed: Seller Activation

Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.

Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.

By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.

If you want your listings to turn into more listings, this is the play.

More price cuts—should we panic?

More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.

Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.

The stat is important. But the story you tell around it? That’s what builds trust.

This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos

This campaign gives you the data—and the script—to do exactly that.

IG Reel: A Slower Sale is Normal

This Reel is for the sellers who are feeling anxious, and for the agents who want to speak to that emotion with honesty.

The campaign was inspired by a fantastic post from Shannon Gillette, who nailed what so many homeowners are feeling right now: “We’re doing everything right… so why hasn’t it sold?”

We took that message and reshaped it into a simple, text-based Reel you can post as-is with a reassuring message that normalizes slower sales and reminds sellers: it’s not just you, this is the market.

Update the “average days on market” to match your area, choose a reflective or trending audio, and post it.

IG Poll: Let’s find some deals

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

Referral Script

This referral text is simple but strategic.

It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.

Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.

Send it now if you’ve got a great listing to a contact who knows everyone.

Stuck?

We call this a “fast ball” email because it’s quick, clean, and built to get replies.

It leads with empathy. It sounds personal, even off-the-cuff. And it mirrors the exact conversations many agents are already having right now, where people want to move but feel frozen by uncertainty.

The format is simple on purpose: A short, genuine note that puts a few common scenarios on the table and invites the reader to raise their hand. That’s it.

Let’s get it out there.

Hypothetical Offer (Current Buyers)

Most buyers struggle to answer the question: “Where exactly do you want to live?”

They feel overwhelmed by choices—or afraid to commit too early.

That’s where this text comes in.

It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.

And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.

Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.