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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Search Listing Leads
Latest Campaigns
Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

Katie Day Direct Mail

The consumer is getting bombarded with marketing messages from agents that are overwhelming and confusing.

And worse - they all look the same.

We decided to do something different.

Simplicity and differentiation are key.

This campaign is designed to stand out in the mailbox and spark the consumers’ curiosity.

Don't Accept Lowball Offer

This postcard instills a sense of confidence in the consumer that you’re their advocate. 

They are getting bombarded with messages from cash offer companies like Opendoor and others who offer 25% below their market value with the promise of a fast closing with no showings. 

Unless you’re in distress, this isn’t a smart option for any seller. 

Champion their needs above all else and win the business. 

Seller Activation Postcard

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

Should I Sell My Home This Summer

In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

According to a study by HubSpot, personalized and timely messages can boost engagement rates by up to 200% compared to generic campaigns.

By sending marketing materials that address current market conditions and homeowners' immediate concerns, you demonstrate your expertise and provide valuable insights exactly when your clients need them most.

This approach not only builds trust but also positions you as the go-to resource in a rapidly changing market.

Compare Options: The Anti-Gimmick Approach

Words can develop a reputation.

And the "Cash Offer" has been abused.

We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.

So, we've developed a new campaign. 

It's the anti-gimmick approach.

Here's why it works:

1. The front of the card grabs attention

2. The language takes the pressure off the consumer and puts you on the same side of the table

3. It includes social proof to prove that you're great at your job

4. It ends with a direct response CTA

See what you think. 👇

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