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Latest Campaigns
Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
What Most People Don't Know About the [Neighborhood] Market

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

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Search Listing Leads
Latest Campaigns
Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
What Most People Don't Know About the [Neighborhood] Market

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

Did you hear about your neighbor?

The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.

Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.

The Economic Impact Text

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

Just Sold: Before/After Photos

Here’s a pro tip that can transform your listing pitch—and your lead gen.

Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.

Then? Turn it into an email campaign like this one.

Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.

What the Bank of Canada’s rate hold really means (CA)

The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.

That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.

Which means your role just got more important.

Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.

Control the Narrative

A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell. 

On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming. 

But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward. 

Even now, we’re selling over 12,000 homes a day. 

This campaign helps you speak directly to that motivated seller—the one who needs clarity. 

Keep your head in the game. The consumer needs you more than ever.

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