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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Zillow Is Good, We're Better

Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.

The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.

Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.

Off Market Opportunity Email

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

Better Than An iBuyer (Home Improvements)

Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.

This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.

To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.

Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.

Better Than An iBuyer (Sell As-Is)

This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.

Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them. 

When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.

That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you

Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.

Unsolicited CMA: Comparison Text (CA)

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Off-Market Buyer (Prospecting Script)

This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.

It positions you as someone with access, someone in motion, someone worth knowing.

And if they say yes?

You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.

Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.

Why Clients Choose [Your Team] When the Stakes Are High

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

Deal of the Week Social

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

IG Poll: How often do you check Zillow?

Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.

This story helps you change that—without being pushy.

It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.

Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.

Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.

FB Post: Most Overrated Neighborhood?

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

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