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Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Old Expireds

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

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Search Listing Leads
Latest Campaigns
5 Ways to Instantly Attract More Buyers

Don’t ask for the listing. Earn their attention first.

When a seller feels burned by the process, the last thing they want is another pitch.

What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.

That’s why Campaign 1 in The Summer Expired Series leads with value.

Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.

This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.

Have you given up on trying to buy a home this year?

We’ve tested a lot of scripts—but this one works faster than most.

It’s simple. Personal. And rooted in real psychology.

This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.

Here’s the 10-word text that’s driving replies right now:

Hi Tom—
Have you given up on trying to buy a home this year?

Give it a shot. You might be surprised how many people answer.

4 ways to improve your rate without waiting for the Fed

While rates are still high, the opportunity is hiding in plain sight: better strategy, not better timing.

The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.

According to Realtor.com, just shopping lenders could lower a rate by 0.86%. That’s real leverage—and it’s in your hands.

Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.

The Off-Market Opener

We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.

This campaign flips that script.

We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”

It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.

From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.

The goal?

Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.

Is this why more homeowners are selling in 2025? (CA)

We built this campaign around a financial blind spot that’s become impossible to ignore: the rising total cost of homeownership—and how it’s prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canada—excluding mortgage payments—has climbed to over $21,000.

This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?

The message does three things:

  1. Educates clients on the hidden and rising costs of ownership.
  2. Brings clarity by offering a framework for comparing today’s costs vs. tomorrow’s options.
  3. Provides next steps, with practical tools and a reassuring offer to help.

We’re not just selling homes—we’re helping people make smart, sustainable decisions.

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Old Expireds

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.