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Absentee Owners / Second Home Seller Letter

Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)

Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.

They may not be raising their hands, but many are re‑evaluating what they own and why.

This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.

The Anti-Hype Letter

In a shifting market, fear is cheap (and everywhere).

You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”

But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.

Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.

That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.

It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.

Coming Soon: Skip the Waitlist

Scarcity sells, especially in real estate.

Tell someone they can’t have something, and suddenly it’s all they can think about.

That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”

From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.

This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.

IG Poll: A deal that’s hard to find in [City]

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

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Latest Campaigns
TOTW: Real Estate Plans

Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.

This text is designed to re-engage your network by asking a simple question to start the conversation.

Pro-tip: Personalize it to each client for even greater impact.

$100M Email

This campaign alone has generated hundreds of listing opportunities.

It’s concise. It’s compelling. And it’s value-driven.

Pro-tip: Follow up with a personalized text to anyone who responds.

Don’t wait for permission to be useful. Send this email today.

ListingLeads.com
Marketing Checklist

As the year winds down, it’s the perfect time to pause, reflect, and get ready for what’s next. To make the most of this quieter season, we’ve created the ListingLeads.com End-of-Year Marketing Checklist—a simple and effective way to fine-tune your brand and set yourself up for success in the New Year.

This checklist is your go-to guide for tackling those tasks that often get overlooked during busier months, such as:

  • Fixing broken links.
  • Updating your bios.
  • Cleaning up your database.

…and more!

In just a few focused hours, you can complete these steps and enter 2025 with your brand in top shape. While others scramble to catch up, you’ll already be ahead of the game—armed with a solid plan to make this your best year yet.

So, take a moment to get started. You’ll be glad you did when the New Year rolls around.

Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 2nd.

Let’s make 2025 amazing together!

A Lot Has Changed

The last letter in this campaign, 'A Lot Has Changed,' is a 6-month follow-up designed to re-engage homeowners who didn’t relist earlier. It acknowledges the time that has passed and highlights how the market has shifted in their favor. This letter is all about rekindling interest and offering a fresh perspective, positioning you as the go-to agent when they’re ready to relist.

Before You Relist, Do This First

Letter 5 in the sequence is 'Before You Relist, Do This First.' At this stage, the homeowner is beginning to see the value in a strategic relisting. This letter offers a detailed market analysis as a key step before making their next move. It’s designed to position you as a resourceful and knowledgeable partner, providing the clarity they need to make an informed decision.

Just Sold: 112 Days on Market

Most “Just Sold” campaigns flex speed. This one shows staying power.

Because sometimes, the best proof of your value isn’t how fast you sell a home—but how you show up when it doesn’t sell quickly.

This letter is designed to highlight your unique value: persistence.

You didn’t panic.

You kept showing up, kept marketing, and delivered the result your clients deserved.

Use this campaign to tell that story—so future sellers know exactly who to call when the sale isn’t easy, and the stakes are high.

11% Jump in Mortgage Activity

Most check-ins feel random. This one doesn’t.

When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.

This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.

Just Listed: Know Someone?

Sometimes, when a great home hits the market, the best buyer isn’t a stranger—it’s a friend or family member of someone already living nearby.

Use this letter when you’ve listed a home in a tightly knit community and want to tap into the power of word-of-mouth. It’s thoughtful, personal, and written in a way that reflects the pride neighbors already feel about where they live.

The goal isn’t just to promote the listing—it’s to help the right story reach the right people, through someone they trust.

Off-Market Buyer (Prospecting Script)

This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.

It positions you as someone with access, someone in motion, someone worth knowing.

And if they say yes?

You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.

Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.

Why Clients Choose [Your Team] When the Stakes Are High

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

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