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IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

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Latest Campaigns
Off Market Opportunity Email

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

Timing the Market (US)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Timing the Market (CA)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

On-The-Fence Buyers

This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

‍

‍

🚨Mortgage Rate DROP 🚨 (US)

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

‍

Let's take the opportunity of rates dropping below 7% to engage our SOI and find our next listing.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.