Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.
This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.
When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework
Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.
Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.