ChatGPT in Real Estate: 10 Listing Prompts That Work in 2025

How To Use ChatGPT As A Real Estate Agent

ChatGPT might feel overwhelming to some, and like old news to others, but you're a broker using AI in your business, you're securing your business for the future.

It saves you hours on repetitive writing, from drafting short Instagram captions to crafting more in-depth content like newsletters, property descriptions, or buyer checklists.

What’s interesting is AI can help you maintain a consistent tone or switch styles depending on your audience.

Got a formal luxury listing? ChatGPT can elevate your language. Need a fun, casual vibe for a first-time buyer email? The AI can dial down the professionalism and sound more like a friend giving advice.

It genuinely helps agents with:

• Social media marketing
• Real estate market trends
• Creating a custom chatbot
• News and updates

The best ways to use ChatGPT as a realtor are always linked to how it can save you time or generate you leads.

Chatgpt can help you get started, but it isn't magic.

If you use weak prompts, your content will be repetitive and ordinary. It will sound like AI.

That’s why we’re sharing 10 prompts that real agents already use for different use cases.

1. Real Estate Listing Description Generator

What it’s for: Crafting a short, emotionally engaging real estate listing description for a 3-bedroom home in a specific neighborhood or school district.

ChatGPT Prompt:

“Write a real estate listing description in a warm tone. It is a [beds], [baths], [style] home in [Neighborhood] and has [amenities].

Make it feel like it was written by a real agent who knows the area. Not a brochure. Use conversational language, add light personality, and include specific sensory details (e.g., what mornings feel like in the kitchen, what kids love about the yard, what it's like walking to the park or school).

Avoid overused phrases like "dream home," "checks every box," or "next chapter." Keep it grounded and real. Length: under 150 words.”

Sample output from (using OpenAI o3):

Want bullet points to make it easier to read on social? Just ask! At the end of the prompt ask it to include a list of 3 bullet points summarizing the home’s best features (with or without emojis, your call!).

That way, you can quickly repurpose the text for multiple platforms.

2. “Just Toured” Buyer Follow-Up

What it’s for: Sending a warm email after a buyer tours a new property listing, highlighting the property's best features and inviting further discussion.

Prompt:

“Write a natural, conversational follow-up email for a buyer who just toured a [type of home] in [location]. Thank them genuinely for coming by, and reference the top three features they noticeably liked or commented on during the showing (e.g., the backyard, updated kitchen, or natural light in the living room).

Keep the tone warm, human, and helpful—not salesy. Invite them to ask any follow-up questions or let you know if they’d like to swing by again for a second look. Include a gentle sign-off that leaves the door open for continued conversation.”

When to use this prompt?

After an open house, you note that the buyers loved the backyard and the neighborhood’s walkability. Enter the details into ChatGPT, and it produces a personalized follow-up that feels thoughtful rather than salesy.

Subject: Great seeing you at the house today!

Hi [Buyer’s First Name],

It was such a pleasure showing you the craftsman on Hawthorne this afternoon—thanks again for coming by.

I could tell the backyard really stood out to you—it's rare to find that much space and privacy this close to downtown. The natural light in the living room felt amazing today too, especially with how the afternoon sun came through those big front windows. And of course, that original woodwork… it’s one of those details you just don’t see in newer builds anymore.

If any questions come up or if you'd like to come back for a second look (maybe even bring a friend or family member), just let me know. I’m happy to make it easy.

Talk soon,
[Your Name]
[Your Contact Info]

3. Instagram Caption for a Just Sold

What it’s for: Crafting a short, casual caption to celebrate a recent closing. We use specific prompts and natural language processing to help maximize how authentic social media feels.

Prompt:

“Write a fun, authentic Instagram caption for a “Just Sold” post about a home in [neighborhood]. Mention the happy buyers (first-time, growing family, relocating, etc.), add a quick detail about what made the home special or unique, and keep the tone upbeat and friendly.

Wrap with a subtle, natural-sounding call to action for anyone thinking about buying or selling—something that fits seamlessly with the vibe, not a hard pitch. Limit to 2–3 short sentences max.”

Sample Caption:

4. Market Trends and Market Update Email

What it’s for: Sending a quick local market update to your email list, focusing on data from the past month. You can collect data in your market using OpenAI DeepResearch quickly and accurately to help buyers and sellers in your area stay on top of their local market. You could include recent sales data, pricing changes, days on market. ChatGPT can generate everything you need here.

Prompt:

“Write a concise, professional-but-friendly email sharing the latest real estate market update for [city or neighborhood] based on data from the past 30 days. Include the average sale price, average days on market, and 1–2 notable trends (e.g., buyer demand, inventory changes, pricing shifts, etc.).

To give me the best results, make it easy to skim, avoid jargon, and use a tone that feels informative but approachable—like a helpful check-in from someone who knows the local market well. End with a light, conversational CTA for anyone curious about what this means for their home or plans.”

Subject: Upton Market Update: Homes Are Moving Faster

Hey [First Name],

Quick update on the Upton market—prices are up 5% over the last 30 days, and homes are selling faster than we’ve seen in a while. The average days on market just dropped to 22, which tells us buyers are acting quickly when the right home hits.

If you're thinking about buying or selling this year, now’s a great time to chat about what these trends mean for your goals.

Just hit reply if you want to take a deeper look at your options.

Best,
[Your Name]
[Your Contact Info]

5. FSBO or Expired Outreach

What it’s for: Reaching out to a homeowner whose listing has expired or who’s trying to sell on their own. Use it to talk about the pros and cons of FSBO, how you could help sell their specific property or, how your real estate agency could get them more money.

Prompt:

“Write a short, personalized outreach message for a homeowner whose listing recently expired or who’s selling on their own (FSBO). Acknowledge the challenges they might be facing—like limited showings, lack of offers, or feeling burned out by the process—and express genuine understanding without judgment.

Offer a free, no-pressure market analysis and position yourself as a helpful local expert who’s happy to share insights or answer questions, even if they’re not ready to relist. Tone should be empathetic, respectful, and confident—not pushy or sales-focused.”

Example of what ChatGPT can provide:

Hi [Homeowner’s First Name],

I noticed your listing recently came off the market and just wanted to check in. I know how discouraging it can be when things don’t go as planned—especially after all the effort you’ve likely put in.

If you’re still open to selling (now or down the road), I’d be happy to take a quick look at the numbers and share what’s happening in your specific area. No pressure at all—just here if it’s helpful to get a second opinion or talk through options.

Take care,
[Your Name]
[Your Contact Info]

Optional Prompt Add-on:

If you know the address, feel free to include a specific detail about the home or area (e.g., “charming Cape on Elm Street” or “great backyard space near Lincoln Park”).

6. Price Reduction Email to Seller

What it’s for: Softening the blow when you need to suggest lowering the listing price. Use ChatGPT to create multiple templates you and your team can use. This way you can use best practices to ensure your team follows a standard response without additional training.

Generate ideas with this prompt:

“Write a short, sincere email to a seller suggesting a price adjustment for their home. Acknowledge the effort they’ve put in and any emotional investment in the process. Reference recent showing feedback, days on market, or changing local conditions to support the recommendation—without sounding overly critical.

Keep the tone honest but encouraging, and emphasize how a small price shift could open the door to new, motivated buyers. Close with confidence and a clear next step (e.g., “happy to walk you through the comps” or “let’s talk about where we can be more competitive”)”

Subject: Let’s Talk About Next Steps on Your Listing

Hi [Seller’s First Name],

I wanted to touch base as we’ve now had a few weeks on the market with limited activity. The home shows beautifully, and you’ve done a great job getting it ready—buyers have mentioned loving the layout and location. That said, we’re seeing that price may be the sticking point, especially given some of the recent comps and how quickly other homes in the area are moving.

A modest adjustment could bring us back into the spotlight and help attract more serious buyers. I’d be happy to walk you through the latest data and talk about a range that feels right for you.

Let me know a good time to connect—I'm here to make sure we’re in the strongest position moving forward.

Best,
[Your Name]
[Your Contact Info]

Ask ChatGPT for two versions: one that’s more data-driven and one that’s more relationship-oriented. You can blend them or choose the approach that best fits your seller’s personality.

7. Realtor Bio in Different Tones and Styles

What it’s for: Crafting an about-you section for your website or social media profiles in multiple styles, from formal to fun. Utilizing ChatGPT in this way means you can streamline different styles and outputs depending on what works best for you.

Prompts for real estate bios:

“Write a short, engaging real estate agent bio in a [tone: casual, professional, luxury, or playful] style. Mention my local expertise in [city or region] and my passion for helping [ideal customer: first-time buyers, etc] navigate the market with confidence.

Keep the tone consistent with the selected style—whether that's polished and upscale, laid-back and friendly, or sharp and clever. Make it feel authentic, like someone speaking directly to a potential client—not just a résumé in paragraph form.”

Casual style

Hey, I’m [Your Name]—a local Shrewsbury agent who’s all about helping first-time buyers feel at home in the process (and the neighborhood). Whether it’s your first showing or your first set of keys, I’m here to make it easy, honest, and actually enjoyable. Let’s find the place that fits your life—not just your checklist.

Professional sounding

With deep roots in Shrewsbury, MA and a strong track record of guiding first-time buyers, I bring a mix of local insight, market expertise, and client-focused service to every transaction. I’m committed to making the home buying experience clear, informed, and aligned with your goals—no guesswork, just smart moves.

Luxury real estate agent

Delivering refined real estate experiences in Shrewsbury, MA, I specialize in helping first-time buyers enter the market with confidence and clarity. From boutique neighborhoods to elegant townhomes, I provide tailored guidance, data-driven strategy, and white-glove support every step of the way.

Playful bio

First time buying a home? Don’t worry—I’ve got you. I help first-time buyers in Shrewsbury make sense of the chaos (and maybe even have some fun with it). Neighborhood know-it-all, paperwork translator, offer whisperer—whatever you need, I’m on it.

Experiment with adding specific achievements or stats. For example, “Include that I’ve closed 25 deals in the last six months.” That gives ChatGPT a quantifiable hook for your success story.

8. Open House Social Post

What it’s for: Announcing an upcoming open house on Facebook or Instagram. Drum up leads for your real estate business without spending hours overthinking the announcement. AI helps real estate agents by providing the freedom to think creatively (even if it's not your strong suit). To get the best results, feed as much information as possible into the prompt: property features, property condition, number of bedrooms, and anything else you think is useful.

Prompt:

“Write a short, engaging social media post inviting neighbors and potential buyers to an open house at [property address]. Mention the time, date, a unique feature of the home, and encourage them to bring a friend.”

Sample social media post:

🚪Open House This Saturday!

Come visit us at 18 Maplewood Drive this Saturday, April 27th from 11 AM to 1 PM!

This home has a gorgeous chef’s kitchen that’s perfect for anyone who loves to cook, host, or just enjoy their morning coffee in style.

Neighbors, friends, future homeowners—swing by, take a peek, and feel free to bring someone who’s on the hunt. We’d love to see you!

9. Video Script for a Listing Walkthrough

What it’s for: Writing a brief, upbeat script for a video tour of a home. This could be for a commercial property or residential. With the right information, ChatGPT is able to generate a complete video script for you (something that usually takes HOURS).

Prompt:

“Generate a 1-minute walkthrough script for a [type of home] located in [location]. Highlight the living room, kitchen, and one or two standout features (e.g., backyard, renovated primary suite, oversized garage).

Keep the energy upbeat, the tone friendly and confident—like a trusted agent showing a buyer around. Use clear transitions and visual cues (e.g., “let’s head into the kitchen,” “check this out”) to guide the viewer.

End with a natural call to action encouraging viewers to call, text, or message for details or a private showing.”

Sample VSL script:

[Start of Video – Agent standing at front door]
Hey there, I’m [Your Name], and welcome to this charming 3-bedroom colonial right here in the heart of Shrewsbury! Let’s take a quick tour.

[Cut to living room]
Step into the living room—bright, spacious, and filled with natural light. It’s the perfect spot to unwind after a long day or host a cozy movie night with friends and family.

[Cut to kitchen]
Now check out this kitchen—fully updated with granite counters, stainless steel appliances, and a big center island that’s just begging for Sunday pancakes or after-school snacks.

[Cut to backyard]
And this backyard? Fully fenced, beautifully landscaped, and big enough for summer barbecues, soccer practice, or even a future firepit setup.

[Cut to agent outside or back inside by the door]
If you're looking for that perfect blend of comfort, space, and location—this one's worth a look.

Call or text me at [Your Number] to schedule a private tour. See you soon!

10. Email Response to “We’re Not Ready Yet”

What it’s for: Replying to a lead or client who says, “We like you, but we’re not ready to buy or sell yet.”

Prompt:
“Write a friendly, natural-sounding email reply to someone who recently said, “We’re not ready yet” regarding a home purchase or sale. Acknowledge their timing with empathy and without pressure.

Mention that many local homeowners or buyers find it helpful to receive occasional updates on the market or their home value—just enough to stay informed. Include a soft, conversational call to action like: “Would it be okay if I sent you those every so often?”

The tone should feel human, warm, and helpful—like a real person reaching out, not a script or pitch.”

Sample Response:

Subject: No rush at all—just here when you need me

Hey [First Name],

Thanks for the update—I totally get it. Timing has to feel right, and there’s no pressure at all on my end.

A lot of neighbors find it helpful to get the occasional update on the local market or their home value—just enough to stay in the loop, no spam. Would it be alright if I sent those your way every so often?

Either way, I’m always here if you ever have questions or just want to talk through options.

Take care,
[Your Name]
[Your Contact Info]

How to Make These Prompts Your Own

These 10 prompts are a solid start, but you’ll get better results when you personalize them. Here are a few quick strategies:

1. Add specifics. Include neighborhood names, buyer preferences, or local stats. The more context ChatGPT has, the better the output.
   
2. Request multiple versions. If you’re not thrilled with the first answer, ask for two or three more drafts. Often, you’ll like version 2 or 3 better. And providing feedback about what you didn’t like (or what you would like to see more of) will help point ChatGPT in the right direction.
   
3. Train ChatGPT to sound like you. Paste a sample of your writing and ask it to match that tone. AI is good at mirroring style once it knows what you want.
   
4. Create a saved prompt sheet. Keep your best prompts in a Google Doc or a CRM note. That way, you can reuse or tweak them without retyping everything.
5. Ask ChatGPT to make itself better. You can paste in your current prompt and ask it to update it for your newest listing. Or, maybe the output is close but not 100% there and you’re not sure how to tweak the prompt - just give it that feedback and ask it to rewrite the prompt!

Every time I’m on the road agents come up and ask me, “How can I get more done without losing that personal touch?” These prompts are a direct answer to that question.

They give you leverage.

They help you write faster, so you can spend more time where it counts — meeting clients, showing homes, and negotiating deals.

Use them wisely. Adapt them boldly. The faster you integrate ChatGPT into your daily routine, the quicker you’ll see momentum in your marketing, your lead generation, and your ability to stand out in a crowded market.

P.S. Still skeptical? This post was written by AI. My friends over at FlyDragon helped me craft expert prompts that let us feed in ideas…but the majority of the 3500 words in this article were written by ChatGPT. Could you tell? Let’s get to work.