1. The Local Market Update Video

Why This Matters

You know how everyone talks about local real estate stats but rarely shows them in a fun, digestible way? That’s exactly why a local market update video is a big deal. People want to know if their home’s value is going up, how long properties are staying on the market, and whether the moving interest rates means they should move now or wait.

How to Do It

• Keep It Short: Aim for 3–5 minutes max. Show a quick graphic (like a bar chart) or just talk in front of the camera.
• Contextualize: Instead of saying, “Days on market dropped from 30 to 25,” say, “We’re seeing more competition among buyers, so sellers are getting offers faster—potentially even above asking.”
• Add a Personal Note: Mention a real experience, like a recent sale where multiple offers came in. That’s more memorable than cold stats.
• Turn the corner: Don’t just share the data. Explain in normal speak what the data means and have a hard opinion on what your audience should do with this information.

Pro Tip: Cross-promote this video in your email newsletter or direct mail post cards. Add a QR code on your mail piece that leads directly to your market update video—now you’re combining offline with online marketing.

2. The Neighborhood Tour Video

I Want Everyone to Pay Attention to This

People are obsessed with neighborhoods—especially if they’re moving from out of state or just across town to a place they know nothing about. A neighborhood tour video can showcase local highlights: top restaurants, nearby parks, schools, or even the vibe of the local coffee shops.

Personal Anecdote

I remember an agent I coached who moved around her neighborhood with a selfie stick, showing off the best brunch spot and the local farmers market. She even filmed on a Sunday morning so viewers could see the real crowd and atmosphere. The video exploded with local engagement—families loved that they could see exactly what Saturday morning looked like in that neighborhood.

How to Do It

1. Pick a Route: Plan a logical path: main street → park → local school → popular hangout.
2. Be Conversational: Pretend you’re giving a friend a tour. Share little personal favorites—“This bakery has the best croissants in town, don’t judge me if I buy half a dozen every week.”
3. Insert Stats Sparingly: Maybe mention average home prices or typical lot sizes. Keep it friendly, not data-dump-y.

Call to Action: Link to your website’s “Neighborhood Guides” page in the video description. That way, watchers can learn more or even download a PDF of local listings. If you also use direct mail for your farm area, mention the link in your postcards, encouraging folks to see the “video tour” of their own neighborhood.

3. The “Success Story” or Client Testimonial Video

Here’s What I Love About This

A success story humanizes you in a way that a simple text testimonial never can. It’s one thing to post on Facebook, “We sold the Smith’s home in 10 days for $20k over asking!” But when you record a short interview with the Smiths, letting them share how the process went—buyers and sellers eat that up. They want real people telling real stories.

How to Do It

• Keep It Natural: Sit down in their living room (or yours), or even do a Zoom call. It doesn’t necessarily need to be top-level production to be successful.
• Ask Guiding Questions: “How did you feel about the selling/buying process before we started?” “What surprised you the most in a good way?”
• Include B-Roll: Add clips of the home if possible—before staging, the final walk-through, or them celebrating at closing.

Why This Matters

Word-of-mouth is still massive in real estate. The vast majority of sellers only interview one agent. If your video conveys trust and shows your track record, you might just become that one agent they call first.

Pro Tip: Send this video link to potential clients who are on the fence. Also, add it to your email signature: “Curious how I help families move stress-free? Watch this 2-minute success story.”

4. The “Expert Tips” Video (Buyer or Seller Education)

The Interesting Thing Is…

Most leads are knowledge-hungry. They jump on YouTube searching, “How to prepare my home for sale,” “Should I stage my home?” or “What credit score do I need to buy a house?” If you create a mini-series of short, clear, and up-to-date tip videos, you’ll capture those searches. Over time, you become the local real estate guru who knows exactly how to guide them.

Personal Anecdote

Don’t get overwhelmed by which topics to cover. What do your actual clients keep asking you? Make videos answering the top 5 buyer questions and the top 5 seller questions. One of my best-performing videos that I helped an agent produce is literally titled, “The #1 Mistake Sellers Make (and How to Avoid It).” Agents from across the country told me they borrowed the concept, changed the script, and overtime began to generate leads—and it’s still producing to this day. Not always an easy task, but definitely rewarding.

Possible Topics

• Home Pricing 101: Explain comps, pricing strategies, and market conditions.
• Staging Secrets: Show actual before-and-after photos. Maybe share a story about how staging boosted a home’s final sale price.
• Financing Made Simple: Break down mortgage options, interest rates, and first-time buyer programs.
• Selling in a Slow Market: Offer tips on what to do if your market is cooling down.

How to Do It

1. Batch Record: Choose 5–7 topics, script them loosely, then film them all in one day so you can release them over time.
2. Add Visuals: If you’re talking about a mortgage, maybe show a quick infographic. For staging, show real pictures.
3. CTA: End every video with something like, “Need more personalized advice? Call/Text me at [Number]. I’d love to help.”

5. The “Behind the Scenes” or “Day in the Life” Video

Why This Matters

Real estate agents often try to look perfect—polished headshots, fancy property tours—but people love authenticity. A behind-the-scenes video can show your audience how much work goes into listing a home, dealing with unexpected hiccups, or juggling multiple showings.

Personal Anecdote

A friend of mine filmed herself (just using her phone) on a day where she had 3 back-to-back showings, a last-minute inspection, and a frantic run to Home Depot for some quick staging items. She edited it into a 5-minute “A Day in My Life as a Real Estate Agent,” set to upbeat music, with small text blurbs explaining what was happening. She posted it on YouTube, shared it on Instagram, and the local engagement blew up. People were like, “Wow, we had no idea how much an agent does!” She even got a referral from someone who said, “I see you hustle; I want you to be my agent.”

How to Do It

1. Plan a Busy Day: Don’t force drama, but pick a day you know you’ll be running around.
2. Short Clips: Film 10–20 seconds at each stop—maybe a quick “about to meet the seller,” or a snippet of you on the phone negotiating a deal.
3. Edit Lightly: Show short scenes that illustrate your dedication. Add captions or voiceovers to explain what’s happening.
4. Personality: Don’t be afraid to show small bloopers or mention how you needed a strong coffee to keep going. Realness = relatability.

CTA

Invite viewers to subscribe for more behind-the-scenes glimpses. Emphasize that if they’re looking for an agent who actually works their tail off, you’re the go-to. Think about linking your website or a direct contact form in the description.

Ready to Step Up Your Game?

There you have it—five types of YouTube videos that can elevate your real estate brand:

1. Local Market Update – Show them you’re the local authority with real stats and context.
2. Neighborhood Tour – Let them explore the vibe, not just the homes.
3. Success Story – Let past clients do the convincing for you.
4. Expert Tips – Educate your audience; become the helpful resource they trust.
5. Behind the Scenes – Give them an authentic peek into your day-to-day hustle. 

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Quick Bonus: How to Rank Your Videos

• Use Keywords: Include your city name in the title and description. (E.g., “Local Market Update for Austin, TX – February 2025.”)
• Write a Descriptive Title & Description: Don’t just say “Market Update #3.” People type in “Austin real estate market update” or “Should I sell my Austin home now?”
• Engage Viewers: Ask them to “Like” and “Subscribe” if they want more content about local real estate.
• Playlist Strategy: Group your videos into playlists like “Buyer Tips,” “Neighborhood Tours,” or “Success Stories.” YouTube loves well-organized channels.

Final Thoughts (Plus a Nudge to Get Started)

Don’t wait another year to dip your toes into YouTube. The platform is huge, second only to Google as a search engine, meaning your potential clients are browsing there daily. If you consistently create these five types of videos, you’ll position yourself as a friendly, knowledgeable resource in your local market. Over time, you’ll build a library that keeps working for you—24/7—attracting leads and generating calls.

What to Do Next

1. Pick One Video Type: Maybe it’s the “Local Market Update” or a “Neighborhood Tour.”
2. Schedule Your Filming Day: You can shoot several short videos in one session if you plan ahead.
3. Edit & Upload: Don’t get lost in perfection. Just aim for decent quality and authenticity.

Promote: Share on social media, link it in your email signature, reference it in your direct mail, etc.