YouTube is an untapped goldmine for real estate agents who want to boost their digital marketing game. And I’m not talking about putting together a 30-second walk-through of your latest listing. I’m talking about creating videos that make people in your community see you as the go-to agent for all things real estate. In this article, we’re diving into five YouTube video types I encourage every real estate agent to make. I include tips, personal stories, and a dash of marketing wizardry. By the end, you’ll have a roadmap to stand out in your market and attract more listings. Let’s get started.
You know how everyone talks about local real estate stats but rarely shows them in a fun, digestible way? That’s exactly why a local market update video is a big deal. People want to know if their home’s value is going up, how long properties are staying on the market, and whether the moving interest rates means they should move now or wait.
Pro Tip: Cross-promote this video in your email newsletter or direct mail post cards. Add a QR code on your mail piece that leads directly to your market update video—now you’re combining offline with online marketing.
People are obsessed with neighborhoods—especially if they’re moving from out of state or just across town to a place they know nothing about. A neighborhood tour video can showcase local highlights: top restaurants, nearby parks, schools, or even the vibe of the local coffee shops.
I remember an agent I coached who moved around her neighborhood with a selfie stick, showing off the best brunch spot and the local farmers market. She even filmed on a Sunday morning so viewers could see the real crowd and atmosphere. The video exploded with local engagement—families loved that they could see exactly what Saturday morning looked like in that neighborhood.
Call to Action: Link to your website’s “Neighborhood Guides” page in the video description. That way, watchers can learn more or even download a PDF of local listings. If you also use direct mail for your farm area, mention the link in your postcards, encouraging folks to see the “video tour” of their own neighborhood.
A success story humanizes you in a way that a simple text testimonial never can. It’s one thing to post on Facebook, “We sold the Smith’s home in 10 days for $20k over asking!” But when you record a short interview with the Smiths, letting them share how the process went—buyers and sellers eat that up. They want real people telling real stories.
Word-of-mouth is still massive in real estate. The vast majority of sellers only interview one agent. If your video conveys trust and shows your track record, you might just become that one agent they call first.
Pro Tip: Send this video link to potential clients who are on the fence. Also, add it to your email signature: “Curious how I help families move stress-free? Watch this 2-minute success story.”
Most leads are knowledge-hungry. They jump on YouTube searching, “How to prepare my home for sale,” “Should I stage my home?” or “What credit score do I need to buy a house?” If you create a mini-series of short, clear, and up-to-date tip videos, you’ll capture those searches. Over time, you become the local real estate guru who knows exactly how to guide them.
Don’t get overwhelmed by which topics to cover. What do your actual clients keep asking you? Make videos answering the top 5 buyer questions and the top 5 seller questions. One of my best-performing videos that I helped an agent produce is literally titled, “The #1 Mistake Sellers Make (and How to Avoid It).” Agents from across the country told me they borrowed the concept, changed the script, and overtime began to generate leads—and it’s still producing to this day. Not always an easy task, but definitely rewarding.
Real estate agents often try to look perfect—polished headshots, fancy property tours—but people love authenticity. A behind-the-scenes video can show your audience how much work goes into listing a home, dealing with unexpected hiccups, or juggling multiple showings.
A friend of mine filmed herself (just using her phone) on a day where she had 3 back-to-back showings, a last-minute inspection, and a frantic run to Home Depot for some quick staging items. She edited it into a 5-minute “A Day in My Life as a Real Estate Agent,” set to upbeat music, with small text blurbs explaining what was happening. She posted it on YouTube, shared it on Instagram, and the local engagement blew up. People were like, “Wow, we had no idea how much an agent does!” She even got a referral from someone who said, “I see you hustle; I want you to be my agent.”
Invite viewers to subscribe for more behind-the-scenes glimpses. Emphasize that if they’re looking for an agent who actually works their tail off, you’re the go-to. Think about linking your website or a direct contact form in the description.
There you have it—five types of YouTube videos that can elevate your real estate brand:
Why start from scratch when you can see real, high-performing YouTube videos that top agents are using to attract leads? Our Best YouTube Videos Library, available inside the Listing Leads Creator Plan, gives you exclusive access to proven video strategies that drive engagement and convert viewers into clients.
Sign up for a free trial today and get inspired by the best real estate YouTube videos in the industry.
Don’t wait another year to dip your toes into YouTube. The platform is huge, second only to Google as a search engine, meaning your potential clients are browsing there daily. If you consistently create these five types of videos, you’ll position yourself as a friendly, knowledgeable resource in your local market. Over time, you’ll build a library that keeps working for you—24/7—attracting leads and generating calls.
Promote: Share on social media, link it in your email signature, reference it in your direct mail, etc.
ListingLeads.com is your go-to source for all the marketing and sales campaigns you need to attract more listings. When you become a member you’ll get instant access to 60+ proven listing attraction campaigns.
1897+ top agents have subscribed.