This guide shows real estate agents exactly how to use ChatGPT - with prompts for the real estate industry - listing descriptions, market trends newsletters, social media marketing, CMAs/property valuation notes, and more.

Most agents have heard the buzz around ChatGPT. People claim it can write everything from quick Instagram captions to full-blown listing descriptions. The question isn’t whether it works - it’s how you make it sound like you instead of some sterile AI voice.

That’s where prompts come in. A single prompt can save you hours if you know how to aim it correctly. The problem? Most agents don’t want a deep-dive “prompt engineering” tutorial. They just want tested prompts they can copy, paste, and tweak for their own voice. That’s exactly what you’ll find here: real-world ChatGPT prompts that agents use every day.

ChatGPT in Real Estate: What It Is for Real Estate Agents & REALTORS®

ChatGPT for real estate agents is an AI writing assistant that helps generate listing descriptions, social captions, emails, scripts, and market updates, turning your inputs into polished drafts so you save time, stay consistent, and focus more on clients.

Ways to Use ChatGPT as a Real Estate Agent

Start small, then stack wins. Here are the first moves I give coaching clients:

• Repurpose one listing into: long MLS property description → Facebook post → Instagram caption → YouTube script → 30-second Reel.
• Turn weekend tours into a same-day “Just Toured” buyer follow-up.
• Publish a 200-word market note every two weeks.
• Take 3 objections you hear this month (“rates are too high,” “I’ll wait until spring,” “we’ll rent instead”) and turn each into a carousel post and an email.

Skeptics wonder if AI can truly sound human. I get it - authenticity matters. That’s why these prompts are built to steer ChatGPT toward copy that feels like you. GPT can generate the first draft, but your job is to layer in the polish and the local details so it matches the vibe of your market.

Remember: ChatGPT is only as good as the prompts you give it. Weak prompts produce repetitive, ordinary text that sounds like AI. Strong prompts unlock the time-saving “cheat code” effect that agents are raving about.

Best Practices to Personalize GPT Prompts for Real Estate

Prompts only work if you feed ChatGPT with specific, real details. Drop these into the brackets so your output doesn’t read like generic robot copy:

• [city] / [neighborhood]: Always use both when possible. “Phoenix” is broad; “Arcadia in Phoenix” feels real.
• [school district]: Parents care about this; just list the district name, no value judgment.
• [beds] / [baths] / [sqft]: The basics buyers expect. Keep numbers as digits (3 bed, 2 bath, 1,750 sqft).
• [lot]: Note if it’s level, fenced, corner, acreage, or condo-style (no lot).
• [style]: Colonial, ranch, craftsman, condo, loft, etc.
• [notable features]: Fireplace, vaulted ceilings, finished basement, updated kitchen, etc.
• [price point]: Round to the logical tier buyers search at (under $500k, around $1.2M).
• [buyer persona]: First-time buyer, downsizer, investor, military family, etc. Helps ChatGPT adjust tone.
• [timeline]: “Needs to move before school starts” or “relocating in 90 days.” Adds urgency.
• [CTA]: Decide what you want: “DM ‘TOUR’ for details” vs “Reply and I’ll send comps.”

Example of weak prompt:

“Write a listing description for a 3-bed house in Phoenix.”

Example of strong prompt with variables:

“Write an MLS-ready listing description for a 3 bed / 2 bath / 1,750 sqft ranch in Arcadia, Phoenix in the Scottsdale Unified School District. Note the updated kitchen, fenced yard, and vaulted ceilings. Priced at $725,000, targeting move-up buyers with kids. End with a clear CTA to schedule a showing.”

A Word of Caution

AI has the tendency to overuse certain phrases and embellish descriptive language. We call these “AI Markers”. If ChatGPT says a house is “absolutely stunning and immaculately maintained”, maybe look at your prompt again. You can write persuasively without going over the top.

A good rule of thumb: if the output you get sounds like something you would actually write to a client or tell someone in an open house, you’re good. 👍 Often, it will make you sound better! But just be mindful of that line - you still want it to sound like you.

How to Make These Prompts Your Own

These 10 prompts are a solid start, but you’ll get better results when you personalize them. Here are a few quick strategies:

1. Add specifics. Include neighborhood names, buyer preferences, or local stats. The more context ChatGPT has, the better the output.
2. Request multiple versions. If you’re not thrilled with the first answer, ask for two or three more drafts. Often, you’ll like version 2 or 3 better. And providing feedback about what you didn’t like (or what you would like to see more of) will help point ChatGPT in the right direction.
3. Train ChatGPT to sound like you. Paste a sample of your writing and ask it to match that tone. ChatGPT is good at mirroring style once it knows what you want.
4. Create a saved prompt sheet. Keep your best prompts in a Google Doc or a CRM note. That way, you can reuse or tweak them without retyping everything.
5. Ask ChatGPT to make itself better. You can paste in your current prompt and ask it to update it for your newest listing. Or, maybe the output is close but not 100% there and you’re not sure how to tweak the prompt - just give it that feedback and ask it to rewrite the prompt!

10 ChatGPT Prompts for Real Estate Listings (That Actually Work)

Below are prompts for real estate agents that you can copy, paste, and personalize. 

Listing Description Generator

This is the classic real estate listing description use case for ChatGPT in real estate - short, specific, and local. If you’ve ever read a listing that sounds like it came straight off a brochure, you know how fast buyers tune out. The key is writing like someone who’s actually walked the property. Here’s a simple way to get ChatGPT to do that for you:

Prompt to try:

“Write a real estate listing description in a warm, conversational tone. It’s a [beds]-bed, [baths]-bath [style] home in [Neighborhood], featuring [amenities]. Describe it like a local agent would—mention what mornings feel like in the kitchen, what kids love about the yard, or how easy it is to walk to the park or school. Keep it short (under 150 words) and skip clichés like ‘dream home’ or ‘checks every box.’”

Example output:

Quick Tip: Add this line to your prompt: “Finish with 3 quick bullet points of standout features.” You’ll get a clean summary you can drop straight into Instagram, Facebook, or a flyer.

Buyer “Just Toured” Follow-Up Email

When buyers walk through a home, their reactions are fresh in the moment—but that excitement fades quickly if you don’t follow up. The key is sending a note that feels personal, not canned. Instead of “Thanks for stopping by,” call out the exact details they commented on. That’s how you stay memorable and keep the conversation alive.

Prompt to try:

“Write a natural, conversational follow-up email for a buyer who just toured a [type of home] in [location]. Thank them genuinely for coming by, and reference the top three features they noticeably liked or commented on during the showing (e.g., the backyard, updated kitchen, or natural light in the living room).

Keep the tone warm, human, and helpful - not salesy. Invite them to ask any follow-up questions or let you know if they’d like to swing by again for a second look. Include a gentle sign-off that leaves the door open for continued conversation.”

Sample Use-Case:

After an open house, you note that the buyers loved the backyard and the neighborhood’s walkability. Enter the details into ChatGPT, and it produces a personalized follow-up that feels thoughtful rather than salesy.

Subject: Great seeing you at the house today!

Hi [Buyer’s First Name],

It was such a pleasure showing you the craftsman on Hawthorne this afternoon - thanks again for coming by.

I could tell the backyard really stood out to you - it's rare to find that much space and privacy this close to downtown. The natural light in the living room felt amazing today too, especially with how the afternoon sun came through those big front windows. And of course, that original woodwork… it’s one of those details you just don’t see in newer builds anymore.

If any questions come up or if you'd like to come back for a second look (maybe even bring a friend or family member), just let me know. I’m happy to make it easy.

Talk soon,
[Your Name]
[Your Contact Info]

IG “Just Sold” Caption

Think of a “Just Sold” post as showing, not telling. Instead of making it about you, make it about the story of the home and the people moving in. Was it a first-time buyer finally landing their place? A family moving closer to schools? Share that in plain language, then drop a quick line that shows you’re still in the game for anyone thinking about making a move. Keep it short and warm - like a caption you’d actually type on your phone right after closing.

Prompt to try:

“Write a fun, authentic Instagram caption for a “Just Sold” post about a home in [neighborhood]. Mention the happy buyers (first-time, growing family, relocating, etc.), add a quick detail about what made the home special or unique, and keep the tone upbeat and friendly.

Wrap with a subtle, natural-sounding call to action for anyone thinking about buying or selling - something that fits seamlessly with the vibe, not a hard pitch. Limit to 2–3 short sentences max.”

Sample Caption:

Market Update Email + Subject-Line Pro Tip

Use this when you need a real estate newsletter that explains market trends without jargon. Most homeowners have no idea what the market is doing day to day - they just hear headlines about rates or inventory. A quick, plain-English market update positions you as the go-to local expert. It’s not about overwhelming people with data; it’s about giving them 2–3 takeaways they can actually use, with a subject line that makes them want to open.

Prompt to try:

“Write a concise, professional-but-friendly email sharing the latest real estate market update for [city or neighborhood] based on data from the past 30 days. Include the average sale price, average days on market, and 1–2 notable trends (e.g., buyer demand, inventory changes, pricing shifts, etc.).

Make it easy to skim, avoid jargon, and use a tone that feels informative but approachable - like a helpful check-in from someone who knows the local market well. End with a light, conversational CTA for anyone curious about what this means for their home or plans.”

Sample Market Update:

You’ve pulled stats from the MLS showing prices up by 5%, and average days on market dipping to 22 days. 

Subject: Upton Market Update: Homes Are Moving Faster

Hey [First Name],

Quick update on the Upton market - prices are up 5% over the last 30 days, and homes are selling faster than we’ve seen in a while. The average days on market just dropped to 22, which tells us buyers are acting quickly when the right home hits.

If you're thinking about buying or selling this year, now’s a great time to chat about what these trends mean for your goals.

Just hit reply if you want to take a deeper look at your options.

Best,

[Your Name]
[Your Contact Info]

‍

Pro Tip: Add this to the end of your prompt to increase open rates:

“Include a catchy subject line that speaks directly to the trend (e.g., rising prices, fast sales) and would make a homeowner or buyer want to open the email.”

Examples: 

• 📈 Upton Prices Just Jumped—And Homes Are Selling in 22 Days
• 🏡 What $600k Buys in Upton Right Now
• ⏳ Why Homes in Upton Are Moving Faster This Month
• 💡 Thinking of Selling? Buyers Are Jumping on Updated Kitchens

Expired / FSBO Outreach + Optional Add-On

When a listing comes off the market or an owner tries to sell on their own, they’re usually tired and frustrated. The last thing they want is another sales pitch. A short, empathetic note that recognizes the effort they’ve already put in works far better. You’re not pushing them, you're letting them decide if they want to continue the conversation.

Prompt to try:

“Write a short, personalized outreach message for a homeowner whose listing recently expired or who’s selling on their own (FSBO). Acknowledge the challenges they might be facing - like limited showings, lack of offers, or feeling burned out by the process - and express genuine understanding without judgment.

Offer a free, no-pressure market analysis and position yourself as a helpful local expert who’s happy to share insights or answer questions, even if they’re not ready to relist. Tone should be empathetic, respectful, and confident - not pushy or sales-focused.”

Sample Outreach:

You find a handful of expired listings in your market. Instead of sending the same old postcard, you want to email or DM them with empathy. 

‍

Hi [Homeowner’s First Name],

I noticed your listing recently came off the market and just wanted to check in. I know how discouraging it can be when things don’t go as planned - especially after all the effort you’ve likely put in.

If you’re still open to selling (now or down the road), I’d be happy to take a quick look at the numbers and share what’s happening in your specific area. No pressure at all - just here if it’s helpful to get a second opinion or talk through options.

Take care,
[Your Name]
[Your Contact Info]

Optional Prompt Add-on: 

If you know the address or a neighborhood nickname, include it in your prompt. ChatGPT will personalize the outreach and make it feel less like a generic template.

Price-Reduction Email (Toggle: Data-Forward vs Relationship-Forward)

No seller wants to hear “we need to drop the price.” But ignoring reality costs them time and money. The right email balances encouragement with facts—showing what buyers are actually choosing in the market. Sometimes it’s better to lead with numbers, other times with empathy. Having both approaches in your pocket lets you tailor the message to the client’s personality.

Prompt to try:

“Write a short, sincere email to a seller suggesting a price adjustment for their home. Acknowledge the effort they’ve put in and any emotional investment in the process. Reference recent showing feedback, days on market, or changing local conditions to support the recommendation - without sounding overly critical.

Keep the tone honest but encouraging, and emphasize how a small price shift could open the door to new, motivated buyers. Close with confidence and a clear next step (e.g., “happy to walk you through the comps” or “let’s talk about where we can be more competitive”)”

Sample Email:

Subject: Let’s Talk About Next Steps on Your Listing

Hi [Seller’s First Name],

I wanted to touch base as we’ve now had a few weeks on the market with limited activity. The home shows beautifully, and you’ve done a great job getting it ready - buyers have mentioned loving the layout and location. That said, we’re seeing that price may be the sticking point, especially given some of the recent comps and how quickly other homes in the area are moving.

A modest adjustment could bring us back into the spotlight and help attract more serious buyers. I’d be happy to walk you through the latest data and talk about a range that feels right for you.

Let me know a good time to connect - I'm here to make sure we’re in the strongest position moving forward.

Best,
[Your Name]
[Your Contact Info]

Try This: Run the same prompt twice. In one, ask ChatGPT to lean on the stats; in the other, ask it to sound more supportive and people-focused. You’ll end up with two very different drafts, and one will usually feel closer to your seller.

Agent Bio in Four Tones

Your bio is often the first impression buyers and sellers get - on your website, on Zillow, or on Instagram. A generic résumé won’t cut it. You need a few versions that fit different audiences: polished for LinkedIn, casual for Instagram, luxury-leaning for high-end markets, even playful when you want to stand out. 

Give ChatGPT a few details (like your market, niche, or a recent win) and it will draft a bio that already feels close to your own voice. From there, you can add a personal tweak or two so it reads exactly how you’d introduce yourself to a client.

Prompt to try:

“Write a short real estate agent bio for me in four different voices: casual, professional, luxury, and playful. I work in [city/region] and often help [ideal client type, e.g., first-time buyers]. Each version should sound like something I’d actually say to a client - natural, not overly polished. Keep sentences varied in length and avoid clichés. Include small details or quirks that make it feel human.”

Sample Outputs:

🟦 Casual

I’m [Your Name], born and raised around Shrewsbury. Most of my days are spent walking first-time buyers through showings, answering the little questions, and helping them feel at home in the process. If you want someone local who’ll text back quick and keep things simple, that’s me.

🟩 Professional

My work is rooted in Shrewsbury, MA, where I’ve helped many first-time buyers get started. Clients describe me as steady, clear, and focused on the details. I make sure you understand every step, from the first tour to closing, so there are no surprises along the way.

🟨 Luxury

In Shrewsbury, the details matter. I guide buyers through boutique neighborhoods, townhomes, and high-end spaces with a focus on discretion and service. My role is to make each decision easy, back it with solid data, and deliver the level of attention you’d expect in a luxury market.

🟧 Playful

Buying your first home doesn’t have to feel like homework. I’ll translate the paperwork, keep the timeline on track, and maybe crack a few jokes in between. Around Shrewsbury, I’m the agent friends call when they want the process to feel less stressful and a little more fun.

Pro Tip: Drop in a real stat or story. For example: “Last year I guided 12 first-time buyers to their first set of keys.” That kind of detail makes the bio feel like you—not a script.

Open House Social Post

An open house post works best when it feels like an invitation, not an ad. A quick post can spark curiosity from neighbors, catch buyers who might not be glued to MLS, and give people a reason to swing by. Write it the way you’d text a friend - casual, a little personality, and a clear “come hang out” vibe.

Prompt to try:

“Write a short, engaging social media post inviting neighbors and potential buyers to an open house at [property address]. Mention the time, date, a unique feature of the home, and encourage them to bring a friend.”

Sample Use-Case:

🚪Open House This Saturday!

Come visit us at 18 Maplewood Drive this Saturday, April 27th from 11 AM to 1 PM!

This home has a gorgeous chef’s kitchen that’s perfect for anyone who loves to cook, host, or just enjoy their morning coffee in style ☕🍳

Neighbors, friends, future homeowners - swing by, take a peek, and feel free to bring someone who’s on the hunt. We’d love to see you!

#OpenHouse #MaplewoodDrive #ShrewsburyHomes #RealEstateInvite #ComeSayHi

1-Minute Video Walkthrough Script + Pro Tip

Most buyers scroll video before they ever read a listing, which means your walkthrough is often their first impression. The problem is, most agents either wing it and ramble or freeze up as soon as the camera’s rolling. 

That’s where a short script makes a difference. It isn’t there to make you look perfect - it’s just a bit of backup. A few notes to guide you through the rooms and help you finish strong so you can show up on camera as yourself, not a rehearsed version.

Prompt to try:

“Generate a 1-minute walkthrough script for a [type of home] located in [location]. Highlight the living room, kitchen, and one or two standout features (e.g., backyard, renovated primary suite, oversized garage).

Keep the energy upbeat, the tone friendly and confident - like a trusted agent showing a buyer around. Use clear transitions and visual cues (e.g., “let’s head into the kitchen,” “check this out”) to guide the viewer.

End with a natural call to action encouraging viewers to call, text, or message for details or a private showing.”

Sample Script:

[Start of Video – Agent standing at front door]
Hey there, I’m [Your Name], and welcome to this charming 3-bedroom colonial right here in the heart of Shrewsbury! Let’s take a quick tour.

[Cut to living room]
Step into the living room - bright, spacious, and filled with natural light. It’s the perfect spot to unwind after a long day or host a cozy movie night with friends and family.

[Cut to kitchen]
Now check out this kitchen - fully updated with granite counters, stainless steel appliances, and a big center island that’s just begging for Sunday pancakes or after-school snacks.

[Cut to backyard]
And this backyard? Fully fenced, beautifully landscaped, and big enough for summer barbecues, soccer practice, or even a future firepit setup.

[Cut to agent outside or back inside by the door]
If you're looking for that perfect blend of comfort, space, and location - this one's worth a look. 

Call or text me at [Your Number] to schedule a private tour. See you soon!

Pro Tip: Specify the exact features you want ChatGPT to highlight (like “vaulted ceilings” or “finished basement”). The more detail you give, the more natural and accurate the script feels.

“We’re Not Ready Yet” Reply

When a lead says “we’re not ready,” most agents either push too hard or let the lead go cold. The middle ground is a warm, low-pressure reply that keeps the relationship alive. Stay in touch with quick updates or something genuinely useful, and you’ll stay on their radar without feeling pushy. When their timing changes, you’ll be the first call they make - not because you chased them, but because you stayed steady and helpful.

Prompt to try:

“Write a friendly, natural-sounding email reply to someone who recently said, “We’re not ready yet” regarding a home purchase or sale. Acknowledge their timing with empathy and without pressure.

Mention that many local homeowners or buyers find it helpful to receive occasional updates on the market or their home value - just enough to stay informed. Include a soft, conversational call to action like: “Would it be okay if I sent you those every so often?”

The tone should feel human, warm, and helpful - like a real person reaching out, not a script or pitch.”

Sample Response:

Subject: No rush at all - just here when you need me

Hey [First Name],

Thanks for the update - I totally get it. Timing has to feel right, and there’s no pressure at all on my end.

A lot of neighbors find it helpful to get the occasional update on the local market or their home value - just enough to stay in the loop, no spam. Would it be alright if I sent those your way every so often?

Either way, I’m always here if you ever have questions or just want to talk through options.

Take care,
[Your Name]
[Your Contact Info]

Beyond the Basics: 40+ ChatGPT Prompts for Real Estate Agents

Those 10 prompts alone will save you hours. But agents who really lean into ChatGPT don’t stop there. Below are 30+ more tested prompts organized by category, covering everything from client attraction to negotiation to referral systems. Put them together with the first 10, and you’ve got well over 40 ways ChatGPT can take grunt work off your plate.

Client Attraction & Lead Gen

Every market has specific groups you need to reach—life events, relocations, investors. ChatGPT can help you tailor your message so it doesn’t sound like one-size-fits-all.

• Life Events: “Draft a short post for engaged couples in [city] with 7 reasons to buy before the wedding; add a soft CTA.”
• Military Moves: “Write 5 benefits of buying near [base] during a PCS, including a simple rent-vs-buy talking point I can share.”
• Probate/Executor: “Create a one-page guide for executors in [county] outlining timelines, disclosures, and how an agent reduces workload.”
• Investors: “Write an email to small landlords in [city] about why now might be the right time to sell their rental properties.”
• Downsizers: “Create a postcard script for empty nesters in [neighborhood] highlighting single-level living and low-maintenance homes.”

Social Presence & Profiles

Your online profiles are the modern business card. With the right prompt, you can refresh them across every channel in minutes.

• Instagram/LinkedIn/YouTube: “Write an Instagram bio, LinkedIn About, and YouTube channel description for a REALTOR® in [city] specializing in [niche + designations].”
• Twitter/X: “Write a concise, approachable Twitter bio for a REALTOR® in [city] who focuses on relocation buyers.”
• Google Business Profile: “Create a 750-character Google Business Profile description that highlights local expertise in [city] and neighborhoods served.”
• Zillow/Realtor.com Profile: “Write a 250-word profile for Zillow/Realtor.com that blends professionalism with a bit of personal story.”

Answering Objections

Objections are part of the business. The right copy lets you answer them at scale—on social, email, or even a handout.

• Rates Are Too High: “Create a 5-slide carousel: ‘3 reasons buying in [city] still makes sense’ even with higher rates; include one stat + one takeaway per slide.”
• Waiting for Spring: “Write a blog outline explaining why buying before spring can save money and stress.”
• Renting Another Year: “Draft a Facebook post explaining the cost of waiting vs buying now in [city].”
• Price Drop Fear: “Write an email that reassures buyers who worry about values falling in [neighborhood], using recent comp trends.”

Listing Presentation Prep (Repurpose & Tools)

A polished presentation shows sellers you’re ready to go. ChatGPT can help you turn one listing into content across every channel.

• Repurposing Workflow: “Here’s my MLS description: [paste]. Convert it into a Facebook post → Instagram caption → YouTube script → 30-sec Reel script.”
• Seller Handout: “Write a one-page explainer on how professional photos and floor plans reduce time-on-market.”
• Listing Presentation Slides: “Turn these comps [paste] into 3 plain-English bullet points for a listing presentation.”
• Launch Checklist: “Draft a 10-step launch plan for a new listing in [neighborhood], including prep, media, and first-week marketing.”

Referrals & Past Clients

Staying top-of-mind with past clients and SOI doesn’t have to feel forced. ChatGPT can generate fresh ideas so your touches feel thoughtful, not spammy.

• Monthly Touches: “List 20 monthly touch ideas for past clients (tag by season + channel) that feel helpful, not salesy.”
• Client Appreciation: “Write a thank-you note for a past client that naturally plants a referral ask at the end.”
• Event Invite: “Draft an email invite to a past-client appreciation BBQ in [city].”
• Quarterly Newsletter: “Write a homeowner tips section (200 words) for a quarterly SOI newsletter.”

Community & Local Content

People don’t just buy homes—they buy into neighborhoods. ChatGPT can help you highlight your community in ways that build authority.

• 5 Things Locals Love: “Outline ‘5 things locals love about [neighborhood]’ as a blog outline + 60-sec Reel script + 200-word newsletter blurb.”
• Local Business Spotlight: “Write a Facebook post introducing a small business in [city] and why locals love it.”
• Neighborhood Guide: “Create a 500-word neighborhood guide for [neighborhood], highlighting parks, schools, and coffee shops.”
• Fun Facts: “Write a carousel script for Instagram with 7 interesting facts about [city].”

Advanced Real Estate Prompts (High-Leverage)

Now let’s level up your operations - CMA narratives, negotiation plans, closing checklists, and referral systems.

• CMA Narrative (Seller): “Turn these comps [paste] into a seller-friendly pricing explanation with 3 list-price options and next steps.”
• CMA Narrative (Buyer): “Summarize these comps [paste] into a buyer-facing explanation of why an offer at [price] makes sense.”
• Buyer Needs Assessment: “Create a discovery Q&A for a move-up buyer with kids + dog in [city]; return a one-page brief for my CRM.”
• Open House Plan: “Plan an open house for [address] with timeline, neighbor invite, sign strategy, and post-event follow-up sequence.”
• Negotiation Strategy (Buyer): “Draft a negotiation plan for a buyer offering on a 12-DOM listing at [LP]; include contingencies, concessions, counters.”
• Negotiation Strategy (Seller): “Draft talking points for a seller countering a below-list offer in [neighborhood].”
• Closing Checklist (State Specific): “Create a contract-to-close checklist for [state], covering inspections, appraisal, financing, and utilities.”
• Closing Checklist (Buyer vs Seller): “Write parallel checklists for a buyer and seller in [city] from contract to close.”
• Referral System (SOI): “Design a 90-day referral plan for my SOI; include check-ins, small gifts, and a soft ‘who do you know?’ CTA.”
• Referral System (Past Clients): “Outline a 6-touch referral campaign for past clients over 12 months.”
• Market Update Newsletter (General): “Write a 200-word update for [city] with avg price, DOM, inventory, and a plain-English ‘what this means’ section.”
• Market Update Newsletter (Niche): “Write a 150-word condo market update for [city], focusing on first-time buyers.”

Responsible Use, Accuracy & Fair Housing

AI can save you hours, but you’re still the one with your name and license on the line. Think of ChatGPT as a draft assistant, not a replacement. These quick rules keep you compliant and make sure what goes out under your brand is accurate, ethical, and safe:

• Verify everything. Keep a true picture. Double-check names, features, schools, HOA details, and any stats before you hit publish.
• Skip legal drafting. Don’t use it for contracts or forms—stick to approved documents and your broker/attorney.
• Add human authorship. Use it for drafts, then revise. Your edits make it original and accountable.
• Follow Fair Housing. Avoid any discriminatory language or targeting—keep copy inclusive and compliant.

Tools & Alternatives

ChatGPT gets most of the attention, but it’s not the only option out there. Agents in my workshops often bring up a few other AI models, and here’s how they usually come into play:

• Claude (Anthropic): Handles longer text really well. I’ve seen people use it to break down contracts or big training manuals into plain English. It feels a little more “thoughtful” in tone.
• Gemini (Google): Works a lot like search. It’s handy for pulling in context or spotting trends, but I always remind people to double-check the numbers against your MLS.
• Writesonic, Jasper, Rytr: These are more marketing-focused. They’re fine for headlines, quick blog posts, or ad copy, but they don’t really understand the nuances of a local market.

At the end of the day, the tool doesn’t matter as much as the local knowledge you bring. The comps, the quirks of a neighborhood, the school district lines - that’s the part no AI can fake.

FAQ - ChatGPT for Real Estate Agents 

Can I use ChatGPT to write MLS descriptions?

Yes - but only as a draft. Always fact-check details like square footage, features, schools, and HOA notes. Strip out puffery (“dream home”) and add sensory details a buyer would notice on a tour. That keeps the copy realistic and MLS-compliant.

Should I use ChatGPT for contracts or legal forms?

No. Don’t draft or alter legal documents with AI. Stick to your broker’s approved forms and, when needed, consult an attorney. ChatGPT can summarize long documents for clarity, but the legal language must come from official sources.

How can ChatGPT help with CMAs?

Think of it as your translator. You feed it the comps, days on market, property valuation, and trends, and it turns that into a seller-friendly narrative: why the price range makes sense, what buyers are paying for, and how timing affects demand. It formats and smooths what you already know.

What prompts help with referrals and past clients?

Prompts that make staying in touch easy:

• A thank-you note with a subtle referral ask.
• A quarterly homeowner tip email (“3 ways to save on utilities this season”).
• A short invite to a past-client event.
• A casual check-in text (“Thinking of you as we hit your home anniversary—want me to send an updated value?”).

Will AI replace real estate agents?

No. It can draft, summarize, and polish, but it can’t walk a property, negotiate terms, or build trust in person. Think of it as leverage - it handles the busywork so you can focus on showings, relationships, and deals.

Can ChatGPT post directly to social media?

Not by itself. ChatGPT writes the copy, but you’ll still need to paste it into Instagram, Facebook, LinkedIn, or your scheduling tool. Some third-party apps connect ChatGPT to posting, but you should always review content before it goes live.

Is it safe to put client details into ChatGPT?

No. Never drop private stuff (names, finances, contracts) into a prompt. If you’re testing ideas, keep it to the basics: property stats, market numbers, or an anonymized example. Treat it like social media - only share what you’d be comfortable putting in public.

7‑Day ChatGPT Starter Plan for Agents

Now that you’ve got 10 proven prompts, it’s time to put them to work. Here’s a simple plan to weave ChatGPT into your weekly real estate routine without feeling overwhelmed:

• Use one prompt every day for the next week. Maybe Monday you tackle a buyer follow-up, Tuesday you create an Instagram caption, and so on. By Friday, you’ll see how versatile GPt can be in your workflow.
• Compare AI-generated captions to your usual ones. Post one ChatGPT-created caption on Instagram and one you wrote yourself. Check the engagement. See which resonates more with your audience.
• Draft next month’s email campaign using ChatGPT. Outline four email topics, then feed each one into ChatGPT. Spend 15 minutes refining each draft, and you’ve got a month of email content done in under an hour.
• Send a FSBO or expired outreach. If you’ve been putting off contacting homeowners, let ChatGPT write that empathetic first touch. Chances are you’ll see more responses than a generic template.
• Keep a “Prompt Doc” handy. Save these 10 prompts in Google Drive or your notes app. Add your new favorites as you explore. Consistency is key, so make it easy to access them anytime.

What I love about these prompts is they serve as a foundation you can adapt to any scenario. They’re flexible enough for different tones, property types, and audiences. If you worry that AI might strip away your authenticity, remember: ChatGPT is the framework, not the finished product. Your personal touches keep it real.

Every time I’m on the road agents come up and ask me, “How can I get more done without losing that personal touch?” These prompts are a direct answer to that question. They give you leverage. They help you write faster, so you can spend more time where it counts - meeting clients, showing homes, and negotiating deals.

Use them wisely. Adapt them boldly. The faster you integrate ChatGPT into your daily routine, the quicker you’ll see momentum in your marketing, your lead generation, and your ability to stand out in a crowded market.

About the Author

I’m Jimmy Mackin - co-founder at ListingLeads and a coach to agents who want cleaner execution and better outcomes. My goal is simple: give you tools that move the needle without making you sound like a robot.

P.S. Parts of this article were drafted with ChatGPT and then edited by me. That’s the point - speed plus human judgment. Could you tell?

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