Why YouTube Is Your Secret Weapon for Getting Listings in 2024

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First, let’s get some context with a few stats that might blow your mind:

• 2.5 billion people are active on YouTube every month.
• The average user spends 48 minutes a day on the platform.
• The average watch time is around 4-5 minutes per video.

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Think about it.  

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When was the last time a seller gave you 5 minutes of undivided attention? 

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YouTube isn’t just a platform – it’s a massive opportunity to connect with potential buyers and sellers in a way that feels authentic and intentional.

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Now, let’s get into the “what’s,” ”why’s,” and "how's.”. 

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‍The 8 Video Types That Drive Listings

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After analyzing the top-performing real estate videos, these are the categories that are consistently attracting viewers (and leads):

1. Luxury and Unique Property Tours: Even if you don’t have luxury listings, spotlight unique property features.
2. Neighborhood & City-Specific Insights: The more hyper-local, the better.
3. Market Trends & Real Estate Predictions: Viewers crave insider knowledge.
4. Home Buying & Selling Tips: Give actionable advice – it builds trust.
5. Investment & Income Properties: This is an untapped goldmine for agents.
6. Mistakes, Risks & Cautionary Tales: People are wired to avoid loss.
7. Affordability Content: In today’s market, affordability content hits home.
8. Home Renovation & Value-Adding Tips: Sellers love tips on boosting property value.

Pro Tip: Focus on topics that attract your ideal clients. If you want luxury listings, aim for high-end topics. Targeting first-time buyers? Lean into affordability content.

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Title Frameworks That Get Clicks

Your title is everything. 

It’s your first and best chance to capture the viewer’s curiosity and stand out in a crowded feed. 

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Here are 6 title templates that are driving serious engagement:

• “Inside Tour of [Price Point] Home in [Neighborhood]”
• “5 Mistakes to Avoid Before Moving to [Area]”
• “Why [Trend] Will Change [Market] in [Year]”
• “Top [X] Locations to Live in [City]”
• “What’s it Really Like Living in [Area]?”
• “How Much House Can You Afford in [City/State]?”

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The Proven Video Structure for Winning Listings

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We learned a ton from studying the MrBeast structure. 

Here’s what works best for real estate:

1. First Minute – Hook: Capture attention right away.
2. Minutes 1-3 – Transition: Set up your main point.
3. Minutes 3-6 – Deliver Value: Share your main insights.
4. Final Section – Payoff: End strong and fulfill your promise.

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This flow keeps viewers watching longer – and the longer they watch, the more YouTube’s algorithm rewards your video.

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The SSPE Framework to Keep Viewers Hooked

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Want to keep viewers glued to the screen? 

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Use the SSPE Framework:

• Stats: Share surprising numbers or data.
• Stories: Tell a memorable story to create connection.
• Predictions: Make bold market forecasts.
• Engagement: Ask questions that make them think.

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Each element works to captivate and retain attention, making your content more memorable and impactful.

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Types of Hooks that Actually Work

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Hooks make or break the video. 

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They’re the first impression, and if you nail them, you’ll keep viewers engaged from the start. 

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These hooks work like magic to pull in viewers:

• Curiosity-Driven: “You won’t believe what’s behind this door.”
• Problem-Solution: “Why your home isn’t selling and how to fix it.”
• Value Proposition: “How to add 10% to your home’s value this year.”
• Contrarian Statement: “Why selling right now could be a huge mistake.”

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Metrics That Matter for YouTube Success

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Here’s what actually moves the needle on YouTube: 

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These metrics aren’t just numbers; they’re the key indicators that show if your content is resonating with viewers and driving real results.

• Click-Through Rate (CTR): Aim for 6-7%.some text
  • Below 4%? Update your title and thumbnail.
  • Above 6%? You’re doing great!
• Average View Duration: Shoot for 35-40% of your video length.some text
  • If it’s low, focus on strengthening your hook and SSPE engagement points.

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Taking Action: Your YouTube Strategy for 2025

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Let 2025 be the year you double down on YouTube. 

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While everyone’s fighting for attention on Instagram and Facebook, YouTube lets you build a long-term asset that consistently brings in leads.

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Pro Tip: Don’t worry about fancy equipment or production. Some of the most successful videos are super basic – it’s the content that counts.

Focus on:

• Consistent weekly content.
• Local market insights.
• Clear, valuable information.
• Engaging hooks and storytelling.

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Your goal isn’t to become a YouTuber – it’s to use YouTube as a powerful tool to win more listings. 

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Ready to Take Your Lead Generation to the Next Level?

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These strategies are just the beginning. 

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View the recording of our Youtube Masterclass here. 

Passcode: ?zjKb94A

Don’t have time to watch? Dive into the slides from our session here. 

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If you’re looking for weekly video ideas, hooks, and complete marketing plans tailored for winning listings, visit listingleads.com. 

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It’s time to stop buying leads and start generating your own.

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The opportunity is there, but only if you act.

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