Blog | Listing Leads

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Jimmy Mackin

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April 9, 2025

Are You Really Prospecting… or Just Hoping?

The housing market has shifted in ways we couldn’t have predicted. In 2024, the median price for existing homes hovered around $400,000, but what really mattered was that agents who actively prospected saw up to a 15% bump in their GCI compared to those who simply waited around for leads to come knocking.

Marketing

Research

Jimmy Mackin

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April 9, 2025

6 Ways to Get Real Estate Expired Listings in 2025

If you haven’t looked closely at expired listings yet, I’m betting you’ve left money on the table. Owners of these properties are typically fed up, disappointed, and itching for a fresh start (and possibly for someone with real experience and creativity). Over the past few years, I’ve seen a notable bump in the number of expired residential listings.

Marketing

Jimmy Mackin

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April 9, 2025

5 YouTube Videos Every Real Estate Agent Should Make

YouTube is an untapped goldmine for real estate agents who want to boost their digital marketing game. And I’m not talking about putting together a 30-second walk-through of your latest listing. I’m talking about creating videos that make people in your community see you as the go-to agent for all things real estate.

Marketing

Jimmy Mackin

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April 9, 2025

How To Use A Just Sold Campaign For More Seller Leads

Below, I’ll share strategies (some I’ve tested, some I’ve coached others to use) that go beyond the tired “Just Sold” postcard. You’ll learn how to stand out in mailboxes, harness social media, craft email sequences that spark real responses, and pick up the phone with circle prospecting scripts that are unique.

Marketing

Jimmy Mackin

•

April 7, 2025

Best FSBO Scripts for Real Estate Agents in 2025

In this article, we’re going to walk through a handful of next-level FSBO scripts (plus tips, strategies, and personal anecdotes) that’ll help you not only stand out but also demonstrate true value to these DIY-minded sellers. Because trust me, if you lead with empathy and real help, you can get a foot in the door—and walk out with a signed listing agreement.

Marketing

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