The housing market has shifted in ways we couldn’t have predicted. In 2024, the median price for existing homes hovered around $400,000, but what really mattered was that agents who actively prospected saw up to a 15% bump in their GCI compared to those who simply waited around for leads to come knocking.
Lead generation can feel like you’re juggling flaming torches—especially if you’re new to real estate and worried about where your next client will come from. But guess what? Every single top producer you admire has a system (yes, a real system) that keeps new leads rolling in. A lot of agents struggle because they jump in without a plan, freak out when leads don’t magically appear, and then blame the market—or worse, themselves.
You might be thinking, “Does direct mail work in 2025?” Trust me, you’re not alone. But here’s the interesting thing: direct mail continues to thrive, and in some ways, it’s making a comeback. Direct mail outperforms digital channels in terms of response rates with a 4.4% rate compared to email’s 0.12%. Over the past decade, many businesses have abandoned traditional marketing channels and flooded the digital world. Well, this exodus has led to a less noisy mailbox for marketers.
Are you sitting on a database of contacts but feeling stuck on how to convert them into actual listing appointments? Every time I’m on the road, agents ask me, “What channel should I be adding next?” The thing is, you have a goldmine sitting right in your CRM if you leverage email marketing the right way.
In today’s real estate market, listings are worth their weight in gold. With limited inventory and increased competition, waiting for opportunities to fall into your lap is a losing strategy. Instead, it’s time to get creative, get proactive, and, more importantly, get results without blowing your budget. Today, we're breaking down a simple yet powerful tactic: a low-cost, high-reward strategy that can change how you source listings.
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