Real Estate Text Message Scripts That Actually Get Replies
People live on their phones. A text cuts through the noise when a call can feel intrusive. This isn’t about spamming anyone. It’s about starting real, low-pressure conversations that naturally lead to listings.
Your email is probably ignored. Your voicemail is likely deleted. But a text message? That usually gets opened. The numbers back it up. A SimpleTexting study found that texts see a 98% open rate, compared to about 35% for email (1).
People live on their phones. A text cuts through the noise when a call can feel intrusive. This isn’t about spamming anyone. It’s about starting real, low-pressure conversations that naturally lead to listings. Below are the exact words that make that happen.
Key Takeaways
- Effective texts are short, personal, and focused on value,not a sales pitch.
- Timing and compliance matter. You need permission, and you should text at reasonable hours.
- Tracking responses is the only way to know which scripts actually work in your market.
The Unignorable Notification
You see the notification light up a client's phone. It's not another email alert buried under promotions in real estate phone scripts. It’s not another email buried under promotions or newsletters. It’s a text. There’s an instinct,almost a reflex,to look. You see it in coffee shops, at school pickup lines, everywhere.
The phone buzzes, the screen lights up, and their eyes drop for a second. In that moment, you have their full attention. That’s the window. The goal isn’t to sell in one message. It’s to be worth replying to. To come across as the helpful local expert, not just another name in their contacts. Every script below is built for that single moment of connection.
Real Estate Text Message Scripts to Use This Week
The $100M Text
This works because it focuses on their financial picture, not your commission. It positions you as a guide for their biggest asset.
Script: “Hey Tom, I don’t send messages like this often, but I’ve been talking with several clients who want a clearer picture of their finances. I’m setting aside a couple of hours this week to prepare updated home equity reports. Want me to put one together for you?”
Why it works: It creates gentle scarcity (“a couple of hours this week”) and offers real value. You’re giving a professional service at no cost. Most homeowners are naturally curious about their equity, which makes this a soft opener that often gets a simple “
The Off-Market Buyer Prospecting Text
Use this when you have real buyer interest or want to position yourself as someone with inside access. It’s ideal for warming up cold leads.
Script: “Hi Tom, I’m keeping an eye on a few off-market opportunities in [Neighborhood] today. If something interesting comes up, would you like me to keep you posted?”
Why it works: There’s no pressure here. You’re not asking for a listing or pushing a sale. You’re offering to be their eyes on the ground. When they say yes, you’ve earned permission to stay in touch and positioned yourself as a source of valuable, exclusive information.
The Silver Tsunami Prospecting Text
This resonates with empty nesters or anyone thinking about downsizing. It speaks directly to lifestyle and monthly cash flow.
Script: “Hi Linda, I know this is unexpected, but I thought you might find it interesting. Out of curiosity, if you ever made a move, what would you want your monthly costs to stay under?”
Why it works: It leads with a specific, attention-grabbing result. The percentage makes it feel real. Then it asks a thoughtful, future-focused question. It gets them thinking about their own situation without any pressure to act right now.
The Magic Number Text
This is a direct but respectful approach to seller prospecting. It puts the homeowner fully in control.
Script: “Hi Tom, I know this is a bit out of the blue, but I’m working with a couple of serious buyers hoping to move before summer. Is there a number that would make a conversation worth having,even if selling wasn’t your plan this year?”
Why it works: It acknowledges the interruption, which helps build trust. It gives a clear reason for reaching out, and most importantly, it lets them set the price. That removes the usual defensive reaction and often leads to an honest answer.
The Unsolicited CMA Text Series
This is a simple three-part sequence that feels natural, not scripted.
- Text 1:“Hi Tom, I’m putting together an updated home value report for you today. Quick question,have you made any improvements to the property recently?”
- Text 2: “By the way, I just finished one for a client and they gained $36,500 in value over the past 12 months.”
- Text 3: “Thanks. One more thing,are there any real estate plans you think I should know about?”
Why it works: The first text invites participation. The second adds social proof and a compelling result. The third gently explores their intentions. The casual tone makes it feel more like a real conversation than a marketing message.
The Open House Follow-Up Text
Most agents send a generic “Thanks for coming.” This one works because it gives the lead an easy choice.
Script: “Hi Tom, this is [Your Name] with [Your Brokerage]. Thanks for stopping by our open house last weekend. Should I let you know if other homes come up in the same neighborhood?”
Why it works: “Should I let you know if…” gives them control. People are more likely to respond when they don’t feel pushed. It also shows you paid attention to what they liked.
Bonus: FSBO Scripts
For-sale-by-owner leads need a thoughtful, respectful approach. A good FSBO text acknowledges their effort before offering support.
This works because it starts with a compliment, shows you’ve done your homework, and offers help without asking for anything in return. For a full collection, see our guide on Best FSBO Scripts, which covers every channel.
Best Practices Before You Hit Send
Sending a text is easy. Sending the right text takes a little strategy. Skip these basics, and you risk sounding like spam.
- Keep it short and useful: Two to three lines is ideal. Long messages feel overwhelming.
- Use their name: “Hi Tom” feels personal. “Hi there” feels like a blast.
- End with a clear next step: Every text should invite a simple reply.
- Time it well: Avoid early mornings and late nights. Weekday afternoons or early evenings tend to work best for first outreach.
The Legal Side: Staying Compliant With SMS
This isn’t just about good manners. It’s the law. The Telephone Consumer Protection Act (TCPA) sets clear rules, and the penalties are serious (2).
You must have permission to text. That can come from a form, a checkbox, a verbal agreement, or an existing business relationship. Always include a clear opt-out, such as “Reply STOP to unsubscribe.” Keep records of consent. Using a CRM or texting platform makes this easier and helps protect you.
When to Send Your Real Estate Text Scripts
The right message at the right time makes all the difference. These are the moments when texting works especially well.
The Initial Lead Response
Speed matters. When someone requests a home value or fills out a form, text them within minutes.
Script: “Hey [Name], this is [Your Name] with [Brokerage]. I just saw your request for a home value report and I’m working on it now. I’ll have some initial numbers for you shortly,does that work?”
A fast response stands out and sets the tone for the relationship.
The Post-Showing Follow-Up
Don’t wait until the next day. Text while the showing is still fresh.
Script: “Hey [Name], hope you enjoyed seeing [123 Main St]. What were your first impressions? No pressure,just curious.”
You’ll get honest feedback and keep the momentum going.
The Past Client Check-In
Staying top of mind leads to referrals.
Script:“Hi [Name], a home on your street just sold at [Address] for [Price]. Thought you’d find that interesting. Hope you’re doing well.”
It's providing valuable, hyperlocal information about their biggest asset. It reinforces your expertise and reminds them you're their real estate lead follow up.
How to Know What’s Working: Track Your Texts
Credits: Tom Ferry
Sending texts blindly doesn’t help. You need feedback. Use a CRM or texting platform to track replies and test what works:
- Send Script A to 50 leads
- Send Script B to 50 similar leads
- Compare response rates
- Keep the stronger version
- Track timing and engagement
Patterns will emerge. Let the data guide your approach.
FAQs
Do real estate text messages really work?
Yes. Most people read texts quickly, and they feel less intrusive than calls. When done right, texts start conversations instead of sales pitches, which makes replies more likely.
What makes a good real estate text message?
It’s short, clear, and sounds natural. It uses the person’s name, offers something helpful, and ends with an easy reply.
How long should a real estate text be?
Two or three lines. One idea. Short texts are easier to read and respond to.
When is the best time to send texts?
Normal daytime hours work best. Late mornings, afternoons, and early evenings are usually safe. Avoid early mornings and late nights.
Do I need permission to text clients?
Yes. Permission is required by law. Always include an opt-out option.
Should I text new leads right away?
Yes. A quick text shows you’re responsive and increases the chance of a reply.
Can texting replace phone calls?
No. Texting opens the door. Calls and meetings deepen the relationship.
What should I avoid in real estate texts?
Long messages, pressure, generic blasts, poor timing, and anything that sounds robotic.
How do I know which scripts work?
Track replies. Test different messages. Pay attention to what starts real conversations.
What is the main goal of real estate texting?
To start a conversation. Not to sell in one message, but to build trust and create momentum.
Your Blueprint for Better Conversations
Texting isn’t a replacement for calls or meetings. It’s the gateway that makes them easier and more natural. The goal is to be helpful, human, and responsive. These scripts give you the structure. Your voice gives them life.
The phone in your hand is one of the most powerful tools you have. Use it thoughtfully. For a complete system on what to do after they reply, see our guide on ListingLeads. Now go start a conversation.
References
- https://www.researchgate.net/publication/221270858_A_large_scale_study_of_text-messaging_use
- https://www.fcc.gov/sites/default/files/tcpa-rules.pdf
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