Imagine sending one email that sparks conversations leading to real listings. Sounds too good to be true? It’s not. This email strategy is delivering big-time results right now, and I’m breaking it down step-by-step for you.
Let me hit you with some cold, hard facts:
These aren’t flukes—they’re the result of a proven email formula you can use today.
Here’s why this email stands out: it’s not pushing for a decision. Instead, it starts a conversation, which naturally leads to action.
Think about this - every time you do a marketing campaign, ask yourself:
"Am I forcing the consumer to make a really difficult decision, or am I just starting a conversation?"
It’s the difference between asking, “Do you need to sell your house right now?” (high-pressure) and saying, “Would you consider selling if you got a great offer?” (low-pressure, easy to engage with).
We use: “Would you sell if…”
Here's why this works: This opener qualifies the recipient instantly. If they click, they’re interested—period. Now they’re on your radar for follow-up.
Opening Line (Use Current Data):
“I just read that the annual cost of maintaining a home is 26% higher than four years ago...”
*Shoutout to my buddy Chris Smith for sharing this Bankrate study with me.
The Herd Mentality Hook:
The next line should say something like: “This is why many sellers are cashing in on the equity they’ve gained recently...”
Psychology 101 Translation: “You’re not alone; others are doing this too.”
Nothing draws a crowd quite like a crowd.
The Irresistible Hook:
This line is the knockout: “I know this is probably a crazy question, but if you had a great offer, would you consider selling?”
This is conversational, not confrontational—a big difference.
Here's where everyone makes a mistake:
Most agents' marketing tries to force an immediate decision:
Our email isn’t asking for a commitment.
Instead, it’s gently nudging prospects to consider their options.
You’re opening the door for a conversation, not shoving them through it.
This approach works every time because it’s rooted in psychology. You’re removing the friction of a big decision and replacing it with a simple, no-pressure question.
You can send a version of this email every month.
Update it with current, relevant news:
Remember: Monthly communication isn’t too much when it’s done right—it’s consistent, relevant, and valuable.
The Key Elements to Remember
Remember, we're not trying to get someone to decide to sell their house from one email. That's not realistic. What we're doing is starting conversations that lead to decisions.
As Robert Cialdini says – get your foot in the door first. Give them the easiest, simplest step they can take. The rest will follow.
Want more email templates and strategies like this? We’re constantly testing and refining new strategies like this at Listing Leads. Join thousands of agents using proven tactics to grow their business.
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