The 25 Best Real Estate Coaches & Influencers in 2025

Even if you’ve been a top producer for a decade or more, there’s always something new under the sun—and it’s usually the coach who spots what we can’t see ourselves.

So, if you’re in the US or Canada, and you’re looking to level-up in 2025, you’re in luck.

There’s a wealth of talented mentors out there, some longterm legends, others digital gurus. But who exactly can you trust with your time, money, and ambition?

Your choice can mean a difference of tens—sometimes hundreds—of thousands of dollars in GCI.

Let’s dive into 25 of the best real estate coaches for 2025.

1. Tom Ferry – Your All-Around #1 Mentorship Experience

Now what I love about Tom Ferry is the combination of slick marketing know-how and steady mindset advice.

He’s got over 570K subscribers on YouTube—so the next time you’re scrolling instead of lead-genning, at least make it productive. Ferry’s style? Accountability meets cutting-edge strategies.

Expect to talk video marketing, Instagram Reels, mindset, and maybe a kick in the butt if you’re slacking. He was practically born into coaching (his dad is Mike Ferry), but Tom’s modern approach resonates with everyone who wants to stay relevant in the digital age. Together, Tom and I created ListingLeads.com to provide the very best marketing and sales campaigns for agents to attract more listings.

Best for: Agents hungry for a balanced system. If you’re looking for a dash of everything—social media, scripts, mindset—Tom’s your guy.

2. Brian Buffini – The Referral & Relationship King

Sometimes, chasing cold leads can wear you. The interesting thing is that Brian Buffini’s entire approach revolves around relationship-building, word-of-mouth marketing, and strengthening repeat business.

He’s got that Irish charm (truth be told, he’s actually from Ireland) and has coached thousands of agents to keep business flowing from their sphere. Buffini & Company is now one of the largest coaching organizations in North America.

Best for: Anyone who despises the idea of endless cold-calling and would rather build an empire on referrals and a great client experience.

3. Mike Ferry – No-Fluff Sales & Prospecting

Not going to lie, Mike Ferry’s style isn’t for the faint of heart.

Known as the OG real estate coach, he’s been doing this since the ‘70s. Expect scripts, calls, and more calls. Yet, if you’re disciplined enough to handle his straightforward system, you might end up tripling your sales.

He’s big on “pick up the phone and make it ring,” and by the way, many top producers today credit Mike’s old-school accountability for their success.

Best for: Agents who thrive on structure, scripts, and a “do it or get out” vibe. If you crave a clear framework—plus a push—go for MFO.

4. Glennda Baker – TikTok Queen of Storytelling

She’s got that sweet, southern charm and a knack for storytelling that blows up on TikTok (over 870K followers, per multiple sources).

Glennda Baker takes real-life real estate anecdotes, packages them in bite-sized videos, and racks up millions of views. I like how she focuses on authenticity—no dancing required (unless you want to).

Best for: Agents itching to dominate short-form video. If you want to walk into a listing appointment and the seller already feels like they know you, study Glennda’s methods.

5. Jared James – Your Accountability Buddy with a Massive Social Following

What’s interesting is how Jared James combines the energy of a motivational speaker with the sensibilities of a business strategist. He’s got around 180K followers on Instagram and a big YouTube presence. Jared helps you figure out your blind spots—maybe it’s your schedule, maybe it’s your negotiation skills—and provides that weekly dose of accountability.

Best for: The real estate pro who likes a charismatic style but still wants nuts-and-bolts strategies. If you can’t stay consistent on your own, he’ll keep you on track.

6. Tim and Julie Harris – The “Daily Touch” Duo

If you crave daily, no-excuses coaching, Tim and Julie Harris have you covered. They run a free podcast called Real Estate Coaching Radio—literally daily episodes. Their approach is straightforward: scripts, systems, accountability, repeat. That said, their monthly programs are relatively affordable compared to some big names, which could be a lifesaver if you’re on a budget.

Best for: New agents wanting consistent structure, or experienced agents who need daily reminders to stay on course. And I want to make sure you don’t miss this: they wrote a book called “Harris Rules,” so if you like step-by-step playbooks, they have you covered.

7. Richard Robbins – The Canadian Systems Guru

Now, why this matters to Canadian agents: Richard Robbins is one of the biggest names north of the border. He’s all about boosting ROI, implementing operational structures, and viewing your brokerage like a business. (In 1998, he launched Richard Robbins International, and it’s been a go-to for top performers ever since.) Even so, his style isn’t purely analytical—he hits on personal development too.

Best for: Agents who want a super-methodical, numbers-driven approach. If you prefer a polished, business-oriented style, take a look at Robbins.

8. Craig Proctor – The High-Volume Marketing Mentor

Ever heard of a “Free Home Evaluation” ad? Craig Proctor was one of the pioneers behind this direct-response marketing tactic. A former #1 RE/MAX agent globally, Craig teaches you how to flood your funnel with leads—if you’re willing to put in the hustle on ads, seminars, and unique selling propositions. His marketing strategies helped him become the top agent in the world, and he’s been sharing them for years.

Best for: Marketers at heart who’d rather spend time perfecting ads and campaigns than making small talk at open houses. If you want your phone pinging like crazy with leads, he’s your go-to.

9. Ken Goodfellow – The Elite Team & Luxury Specialist

Running a large team? Selling in luxury niches? Ken Goodfellow (often dubbed “Coach Ken”) might be your ticket. He has a rep for bespoke consulting—he once sold his own brokerage of 200+ agents, so he understands leadership challenges. You’ll get strategic planning, sometimes even on succession.

Best for: Established leaders or broker-owners who need nuanced guidance on profitability, team expansion, and high-end clientele.

10. Brian Icenhower – Data-Driven Team Growth

Brian Icenhower’s approach is basically: track your numbers, measure your success, rinse, repeat. The man’s coached some of the top teams in North America, and his programs revolve around weekly accountability, production benchmarks, and making sure you can handle a flood of business. “If you can’t measure it, you can’t improve it,” is pretty much the ethos here.

Best for: Agents, teams, or brokers who geek out on KPIs, CRM integrations, and scaling in a systematic, proven way.

11. Michael Hellickson – Club Wealth for High Performers

Michael Hellickson once listed over 100 homes a month. That alone is nuts. He’s helped coach over half of the top 200 teams in the U.S., and his firm, Club Wealth, sets you up with a mentor who’s been at your next production level (so if you’re a 50-deal/year producer, your coach is at 100 deals/year). Talk about credibility.

Best for: Mid- to high-volume producers ready to go even bigger. If you’re juggling leads but want to scale up—like double or triple in a year—take a peek here.

12. Verl Workman – Wielding Systems for Teams

Verl Workman and his crew at Workman Success Systems pride themselves on developing highly efficient teams. You’ll get a roadmap to hire assistants, organize transaction processes, and ensure your personal life doesn’t fall apart in the process.

Best for: Those wanting team structure, detailed spreadsheets, and someone to show them how to recruit the right people. Perfect for going from “solo success” to a “team operation.”

13. Dianna Kokoszka – Legendary KW Leader & Scripts Master

Dianna Kokoszka basically turned Keller Williams MAPS Coaching into a juggernaut. She developed BOLD, a 7-week training so intense it’s like boot camp for agents. Mindset, scripts, affirmations—plus she’s big on pushing your personal boundaries.

Best for: Anyone needing an injection of self-belief and proven KW methodologies. Her legacy looms large even outside KW. If you’re serious about accountability, Dianna can help you crush it.

14. Floyd Wickman – Old-School Industry Legend

Floyd Wickman is a name you might’ve heard in hushed, reverent tones from older colleagues. His “Sweathogs” program was all about building bulletproof sales skills and unstoppable motivation. Now semi-retired, his program is carried on by successors, but it remains one of the few that truly emphasizes old-school fundamentals—door-knocking, script mastery, and unwavering follow-up.

Best for: Agents who want to refine that classic skill set and maybe get a jolt of Monday morning motivation from a timeless approach.

15. The Broke Agent (Eric Simon) – Real Estate Meme Genius

If you spend any time on Instagram, you’ve probably LOL’d at The Broke Agent’s memes. Behind the humor lies a social media empire—over 520K IG followers—that now extends to Broke Agent Media, offering daily news, marketing tips, and comedic relief. (What’s more fun than learning while laughing at a relatable agent fail?)

Best for: Agents who want a more entertaining way to stay updated on trends and glean social media strategies. If you need fresh marketing angles—and a break from monotony—follow Eric Simon.

16. Tim Harvey – Your Go-To Resource for AI

Tim Harvey is an emerging influencer recognized for guiding real estate agents to harness AI in their businesses. As co-founder and CEO of FlyDragon, he helps agents leverage AI-powered SEO strategies to dominate Google search results without hefty monthly SEO budgets. Although still building his reputation, his hands-on approach and deep industry knowledge position him as a valuable resource. By offering cutting-edge solutions, Tim is quickly becoming a trusted advisor in the ever-evolving real estate landscape.

Best for: The agent who wants to dominate the competition by staying two steps ahead with AI—tune in to Tim Harvey.

17. Tristan Ahumada – Lab Coat Agents Maestro

You’ve probably stumbled upon Lab Coat Agents on Facebook—it’s one of the biggest real estate communities, with over 100K members. Tristan is the guy who co-founded it. He’s all about sharing real-time feedback on CRMs, ad campaigns, and tech gadgets. If you’re looking to collaborate with other agents in an open forum, his group is gold.

Best for: Agents who like to learn from other agents—kind of a “crowdsourced coaching” model. Perfect if you enjoy testing new tech and want your finger on the market’s pulse.

18. Katie Lance – Social Media Strategy Genius

Katie Lance literally wrote the book on social media for real estate: “#GetSocialSmart”. She previously worked for Inman News and grew their social channels from near zero to hundreds of thousands. Expect content calendars, practical tips, and empathy for those who don’t have an hour a day to spend posting.

Best for: Realtors confused by Instagram algorithms or wanting a surefire content plan. Katie’s your go-to if you’re done winging it on social media.

19. Krista Mashore – Digital Marketing & Video Conversion

Krista Mashore has a knack for big results—she ranked among the Wall Street Journal’s Top 100 Agents nationwide, but her main trick? Video marketing. She’s known to run retargeting ads that seem to follow you everywhere online. She’ll show you how to become a local celebrity by plastering your face on well-crafted video ads so your phone doesn’t stop buzzing.

Best for: Agents who’d rather attract than chase. If you’d prefer your community to know you before you ever ring a doorbell, check out Krista’s approach.

20. Joshua Smith – “GSD Mode” for Hustlers

If you’re more “Grant Cardone hustle” than “soft accountability,” Joshua Smith might be your perfect fit. His “GSD Mode” (Get Sh*t Done Mode) is all about 10X-level effort—lots of calls, stacked appointments, and real talk about what it takes to sell 50+ homes a year.

Best for: Anyone who is done making excuses and wants to see results fast. If you like direct language and thrive on massive action, this is your jam.

21. Ricky Carruth – Free “Zero to Diamond” Coaching

This one’s unique: Ricky Carruth is the first free real estate coach, meaning he literally doesn’t charge for his training. He’s built a massive following on YouTube and Instagram, advocating a “relationships over transactions” script that focuses on truly helping clients. His students rave about his authenticity and directness.

Best for: Newer or budget-conscious agents who don’t want a monthly fee. Also, if hardcore closing scripts make you cringe, Ricky’s softer approach might fit like a glove.

22. Kevin Ward – YesMasters for Listing Dominance

Kevin Ward wrote “The Book of YES” and runs YesMasters coaching. He’s big on mindset—he wants you to believe you can take 100 listings in 100 days. Yet, he backs that up with tested scripts. If you struggle with confidence on listing appointments, Kevin’s approach might shift your perspective overnight.

Best for: Agents eager to become listing magnets (and who need a dose of positivity to get there).

23. Bryan Casella – Modern Success for the Millennial Agent

Bryan Casella’s journey is all over YouTube—he showed how he went from brand-new agent to closing over 100 deals a year by knocking on doors and filming his progress. His Modern Success program is a monthly membership that includes group Zoom calls and a community that skews younger and more social-media savvy.

Best for: Anyone wanting a raw, “here’s how I did it” style—especially if you like the blend of old-school prospecting with new-school social media branding.

24. Chastin J. Miles – The Real Estate Entrepreneur

Chastin J. Miles built his brand on YouTube, vlogging every step of his early career. He later launched Power Unit Coaching, focusing on multiple real estate income streams—think investing, building teams, and selling. If you’re tired of being “just an agent” and want to scale your brand, you’ll dig Chastin’s content.

Best for: Agents who see themselves as entrepreneurs—maybe a future brokerage owner or team lead who’s also curious about investing and beyond.

25. Bernice Ross – From Solo to CEO 

Dr. Bernice Ross has been around for ages, combining a Ph.D. in Educational Psychology with real estate know-how. She helps solo agents morph into team leaders or even franchise owners, focusing on leadership, recruiting, and business-building. And I want to make sure you don’t miss this: she’s written numerous columns for Inman, so you might’ve read her wisdom without even realizing it.

Best for: The experienced agent who’s plateaued and wants to go big—like building a real operation (with staff, systems, and maybe even expansions) without losing your mind in the process.

Ready to Level-Up This Year?

That’s our big list, my friend.

Whether you want a classic “pick up the phone until your ears bleed” approach, a full-on digital marketing blitz, or something in between, there’s a coach for you.

Notice how some of them focus on technology (like Katie Lance or Krista Mashore) while others zero in on traditional prospecting (like Mike Ferry and Kevin Ward). And some are all about relationships (Buffini, Carruth) or systems (Richard Robbins, Brian Icenhower).

So where do you fit in? The right coach is the one who aligns with your personality, learning style, and your vision for success. Maybe you’re brand-new and can’t afford a big coaching package—go check out Ricky Carruth.

Or you’re that agent who sold 30 homes last year and wants to double that—maybe Hellickson’s Club Wealth is your next step.

Now, in the spirit of not overcomplicating, let me ask: if the best pros in sports have coaches, why not you?

The only question is which one best suits your style. Pick your favorite. Then go for it.

Because if you’re serious about becoming that unstoppable agent in your town, there’s no time like the present to get some help.

And by the way, if you want to share your experience after you sign up—good or bad—let me know. I’m always up for hearing how a new coach helps you transform your real estate career.

Good luck, and go crush it.