Best Real Estate Coaches (2025): Pricing, Programs & Who Each Is Best For

If you’re choosing a real estate coach this year, you want two things fast: what it costs and who it’s best for. Below you’ll find a quick‑scan comparison (format, starting price, any contracts), then short reviews so you can pick a coach that fits your business stage and budget.

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How to choose — a 2-minute buyer’s guide

Purpose: pick a coach that matches your goal, your budget, and the coaching format you’ll actually use.

Three quick questions (30–60 seconds)

Answer these first — they’ll immediately narrow your options.

• What’s your primary goal right now? (Get more leads / build a team / improve social / master listing presentations)
  
  
• What can you commit to budget-wise? (Free / <$300/mo / $300–$1,000+/mo / custom 1:1)
  
  
• How do you actually learn? (Weekly 1:1 calls / small group + accountability / self-paced course + community)
  
  

What to do with your answers — fast recommendations

• If you run a team or plan to hire: pick leadership and recruiting programs that teach margins, hiring, and ops (Cheplak Live; Club Wealth; Tom Ferry Team Growth).
  
  
• If you’re a solo agent who needs steady flow: start with group coaching or community programs that teach daily prospecting habits (Tim & Julie Harris; YesMasters; Ricky Carruth).
  
  
• If you want measurable, fast change: invest in weekly 1:1 coaching with scorecards (Icenhower/ICC; premium Tom Ferry). Expect ~ $1,000+/mo.
  
  
• If your gap is marketing / social: choose a content coach who gives systems and templates (Katie Lance / #GetSocialSmart).
  
  
• If you need phone/listing discipline: pick script-driven programs (Mike Ferry; Kevin Ward).
  
  
• If you want to test the water: try free or low-cost courses first (Zero to Diamond, short workshops) before committing to a long 1:1 contract.
  
  

Five practical questions to ask before you buy

Use these on the sales call — they separate serious programs from fluff. If the rep can’t answer plainly, walk away.

1. What specific results do clients get and in what timeframe? (“Give me two recent examples — what improved and when.”)
   
   
2. Is there a minimum contract or lock-in? (“Can I buy month-to-month or do you require 6–12 months?”)
   
   
3. What does a successful first 90 days look like? (“What will I be doing week-by-week and what should I expect to see?”)
   
   
4. What day-one assets do you hand me? (“Scripts, email templates, a 30/60/90 plan, or a scorecard?”)
   
   
5. What’s your cancellation/refund policy? (“If it’s not working, what’s the exit?”)
   
   

Trial & commitment tips (practical)

• Start small: try a short group program or month-to-month membership before upgrading to 1:1.
  
  
• Demand a 30/60/90 plan: get a concrete onboarding checklist so you can measure progress.
  
  
• Ask for a reference: speak to two clients at your level (solo vs. team) and ask what changed in 90 days.
  
  
• Protect yourself on price: if pricing is hidden, treat it as a negative signal — good programs publish ranges.

One-line recommendations

• Teams → Cheplak Live, Club Wealth, Tom Ferry (Team Growth)
• Solo agents, low budget → Tim & Julie Harris, Ricky Carruth (Zero to Diamond), YesMasters
• 1:1 high-touch growth → Icenhower (ICC), Tom Ferry (Elite)
• Social & branding → Katie Lance (#GetSocialSmart)
• Heavy prospecting/listing focus → Mike Ferry, Kevin Ward

Top Real Estate Coaching Programs — Pricing, Format, and Fit

Here’s a quick rundown of the most recognized real estate coaching programs in 2025 — what they cost, how they’re structured, and the type of agent each one serves best.

Tom Ferry

• Best for: Agents & teams who want cadence, events, and accountability.
• Format: 1:1, team tiers
• Price: Core $749 • Elite $1,299 • Team Growth $2,999
• Note: Strong events ecosystem and a large resource library.

Mike Ferry (MFO)

• Best for: Phone-first operators and prospecting-focused agents.
• Format: 1:1 & group
• Price: 1:1 often ≈ $750/mo (varies by program)
• Note: Script-heavy, discipline-focused approach built for high-volume calling.

Buffini & Company

• Best for: Relationship & referral-driven agents.
• Format: One2One, Leadership, group
• Price: One2One ≈ $549/mo (leadership tiers higher)
• Note: Emphasizes lifetime client value and referral systems.

Tim & Julie Harris

• Best for: New agents or anyone who benefits from daily accountability.
• Format: Premier (group), Premier Plus, 1:1
• Price: $197 / $599 / $1,197
• Note: Practical, high-energy daily cadence.

Icenhower Coaching & Consulting (ICC)

• Best for: Agents who want weekly tactical coaching and measurable KPIs.
• Format: Weekly 1:1
• Price: ≈ $1,000/mo
• Note: Scorecards, KPIs, and a systems-first approach.

Katie Lance — #GetSocialSmart

• Best for: Agents who need reliable social media & content systems.
• Format: Academy / membership
• Price: ≈ $99/mo or $999/yr
• Note: Practical templates and a publishing system that sticks.

Kevin Ward (YesMasters)

• Best for: Listing specialists who want repeatable, high-conversion dialogues.
• Format: Group + events + 1:1
• Price: Mastery tier ≈ $297/mo
• Note: Focused on conversations that close listings.

KW MAPS / Onward BOLD

• Best for: Keller Williams agents wanting a hands-on sprint to rebuild habits.
• Format: Six in-person days spread over six weeks
• Price: ≈ $799 (varies by event)
• Note: Intense, work-focused reset inside KW.

Club Wealth

• Best for: Team leaders scaling beyond solo capacity.
• Format: Group + 1:1 tiers
• Price: Group ≈ $97/mo; higher tiers $847–$2,297+
• Note: Recruiting, team ops, and profit improvement.

Ricky Carruth — Zero to Diamond

• Best for: New or returning agents who want a cost-free starter plan.
• Format: Course + community
• Price: Free (core program)
• Note: Relationship-first playbook and active community.

Cheplak Live

• Best for: Team leaders ready to scale headcount and profit.
• Format: Per-call consulting / workshops
• Price: ≈ $997/call (Elite coaches higher, up to $1,997)
• Note: Heavy on leadership, recruiting, and profitability execution.

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Methodology — how we chose these coaches

We looked for coaching programs that make it obvious what you’re buying and actually deliver on it. That meant checking concrete, agent-focused signals instead of fluff:

1. Pricing clarity — Does the coach publish starting prices or clearly describe payment structure (monthly, per-call, one-time, or tiered)? If pricing is hidden behind “book a call,” we flagged it and relied on widely reported ranges only after cross-checking two reputable sources.
   
   
2. Curriculum & cadence — Look for a clear, week-by-week plan: live calls, lesson modules, and short assignments. Programs that hand you concrete deliverables — scripts, email templates, and KPIs you can track — beat vague “coaching” promises every time.
   
   
3. Accountability mechanics — What enforces behavior change? We looked for scorecards, weekly 1:1s, role-playing, measurable tasks, peer accountability groups, or manager escalation. If a program is mostly passive content with no active follow-up, it scored lower.
   
   
4. Verifiable outcomes — Are there named case studies, before/after metrics, or referees you can contact? We favored programs with client examples that show real lifts (listings, closed volume, lead conversion rates) over ones that use only vague testimonials.
   
   
5. Budget & format breadth — Does the coach offer options for a solo agent testing the waters (free or <$300/mo), a growth agent who needs structure (group + templates), and teams that need recruiting/ops support (1:1, leadership tiers)? The best programs give a clear entry path and upscale options.
   
   
6. Delivery & tooling — Do participants walk away with stuff they can actually use tomorrow? We gave higher marks to programs that hand over ready-made assets — one-page playbooks, scripts, email sequences, checklist templates that slot into your CRM or calendar. If the coaching is mainly motivational sessions with no turn-key materials, it ranked lower.
   
   
7. Contract & cancellation — Can you quit easily? We checked if plans are month-to-month, how much notice you must give, and whether prepaid fees are refundable. Programs that bury long lock-ins or require large nonrefundable prepayments were treated as negative signals.
   
   
8. Red flags we avoided — No published pricing + no verifiable outcomes; zero tangible curriculum; repeated complaints about refund/cancellation issues or aggressive upsells; and claims that couldn’t be substantiated with client examples.

How we validated: for each pick we checked the official program page, public FAQs, two independent summaries or reviews, and any available case studies. If pricing wasn’t public, we used reported ranges and noted that you’ll need to confirm with the vendor.

Result: the final list prioritizes coaches who make the offer transparent and actionable — so agents spend time executing, not guessing.

Last reviewed: November 2, 2025.

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FAQs: Real Estate Coaching

How much do real estate coaches charge?

Group coaching typically runs ~$97–$750 / month depending on coach and benefits. One-on-one coaching commonly starts around $750–$1,000+ / month and scales up for top-tier programs. Some providers price per call (often $997–$1,997). Always verify current terms and minimum commitments directly with the coach.

How much is Tom Ferry coaching?

Tom Ferry’s public tiers typically include Core: $749 / month, Elite: $1,299 / month, and Team Growth: $2,999 / month. Tiers and included benefits change — confirm pricing and features on Tom Ferry’s site before you buy.

Best real estate coaching programs for new agents?

Budget-friendly starters include inexpensive group programs and free community courses. Good entry options to evaluate: low-cost group coaching for daily accountability, free starter programs that teach relationship systems, and brokerage-run sprints (e.g., KW MAPS/Onward BOLD). Shortlist 2–3 and compare format, price, contract length, and expected cadence.

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Disclosure

ListingLeads collaborates with Tom Ferry on marketing education. Our picks and pricing notes are editorially independent; always verify current terms on each coach’s site.

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