Mass texting isn’t just about sending messages—it’s about starting conversations at scale. And when done right, it can be one of the most effective ways to nurture leads, follow up fast, and stay top of mind in your market.
The best tools out there do more than just “send.” They:
- Automate follow-ups
- Integrate with your CRM
- Help you stay compliant
- Save you time
Here are some of the top platforms agents are using—and why they work so well:
- Automated campaigns, follow-ups, missed call texts, templates, and 2-way texting
- Best for: Agents who want automation and easy setup
- 2-way texting, open house reminders, autoresponders, team collaboration
- Best for: Ease of use and flexibility
- Mass texting, MMS, CRM integrations, compliance tools
- Best for: New SMS users or agents who want robust CRM syncing
- Pay-as-you-go pricing, automation, CRM-friendly, international reach
- Best for: Budget-conscious agents with variable volume
- Personalized mass texts, MMS, scheduled blasts, 2-way chat
- Best for: Rich media and message personalization
- Central dashboard, autoresponders, CRM integration
- Best for: Automating scheduling and updates
- Advanced API, analytics, scalable messaging
- Best for: Tech-savvy teams or those needing custom integrations
- SMS review requests, contact org, payment collection
- Best for: Managing reviews and quick payments
- Integrated group texting, lead auto-texting, synced with CRM
- Best for: Teams already using Follow Up Boss
- Mass texts, scheduled messages, auto-replies, analytics
- Best for: Simplicity and campaign management
- Flat-fee, unlimited messages
Best for: Small teams or solo agents wanting low-cost outreach
- SMS lead gen, compliance features
- Best for: Real estate investors doing targeted campaigns
What to Look For in a Texting Platform
- Automated campaigns for listings and follow-up
- Two-way texting to keep the convo going
- CRM integration so nothing falls through the cracks
- Compliance tools for opt-ins and opt-outs
- Templates and scheduling to save time
- Personalization to make messages feel human
Top Picks by Use Case
- Best overall: Emitrr, SimpleTexting
- Best for personalization and media: HeyMarket
- Best for CRM and compliance: EZ Texting
- Best for custom setups: Twilio
- Best for small budgets: TextMagic, Reach
Compliance Note
Always choose tools that help you manage opt-ins and opt-outs. Compliance with laws like the TCPA isn’t optional—and the right platform will make it easy to stay on the right side of it.
Bottom Line
For most real estate agents, Emitrr, SimpleTexting, and EZ Texting offer the best mix of usability, automation, and real estate-specific features. For advanced or custom needs, Twilio and HeyMarket are strong alternatives. Pick the platform that fits your workflow, your team size, and your budget.