The video ranks the most well-known home builders in the U.S. using a tier list, from S tier (dream home-worthy) to F tier (strongly advised against). The creator evaluates builders based on build quality, design, customer service, and overall value. Builders like Highland Homes and Drees top the list due to their excellent customer service and customization options, while Toll Brothers and Lennar rank lower due to disappointing quality or customer support. The creator also emphasizes that experiences may vary by region and encourages viewers to do their own research.