When people start thinking about moving to San Diego, they picture some really great things like perfect sunshine, the beach, a really laid-back lifestyle. But that's not always how it plays out. I work with people relocating from all over. And a lot of them come in thinking they're going to find a really good deal in one of the more popular areas. Until we actually start looking at what that area costs and what you actually get for your money, people are completely shocked.