Unlock Exclusive Video and Hook Strategies
Upgrade to the Fast Track Plan and receive done-for-you weekly plans to stay consistent, save time, and market smarter.
.svg)
Social Shareables
This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.
Post as-is or update any of the ten points to reflect what you’re seeing in your market.
Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.
“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.
This one’s short, strategic, and built for engagement.
This Reel is for the sellers who are feeling anxious, and for the agents who want to speak to that emotion with honesty.
The campaign was inspired by a fantastic post from Shannon Gillette, who nailed what so many homeowners are feeling right now: “We’re doing everything right… so why hasn’t it sold?”
We took that message and reshaped it into a simple, text-based Reel you can post as-is with a reassuring message that normalizes slower sales and reminds sellers: it’s not just you, this is the market.
Update the “average days on market” to match your area, choose a reflective or trending audio, and post it.
If your Story views are strong but engagement is flat—this is the format to fix it.
We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.
It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.
Why does it work? Because it builds curiosity before it asks for action.
You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.
The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor.
And everyone who clicks? That’s your follow-up list.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Use this format to test urgency, stay visible with buyers, and stay top of mind.
This Story poll is a simple way to turn views into conversations.
By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.
It works because it feels like help, not a sales pitch.
Customize the options based on what buyers in your market are actually searching for, then post.
When responses come in, check your DMs and follow up with confidence.
See below for recommended follow-up scripts to keep the convo going.
You’re not just selling homes. You’re selling certainty—in a market full of doubt.
The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.
We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.
So we reverse-engineered it.
We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”
This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.
Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.
Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.
This story helps you change that—without being pushy.
It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.
Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.
Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
Not every lead gen post needs to be a market update or a polished Reel.
Sometimes, the best engagement comes from a simple question that gets people talking.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:
“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”
It’s light, local, and designed to stir the pot just enough.
Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.
If you want to post a market update that actually gets attention—start here.
This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.
Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:
Where are homes selling right now?
Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.
Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.
Not every Story needs to be educational. Sometimes it just needs to start a conversation.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”
Add a question box. That’s it.
It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
This is the kind of content buyers actually save.
It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.
The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.
We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.
After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.
Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.
Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.
This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.
It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.
“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.
Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).
Why it works:
- Builds instant connection with your local audience
- Makes people laugh and feel seen
- Reinforces that you're not just a local expert — you’re one of them
And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”
Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.
Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.
That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.
The goal? Provide value first, spark awareness, and make it easy for them to take the next step.
Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.
If you hate being on camera, you’re going to love this Reel.
It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.
Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.
That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.
Use this poll to spark engagement, uncover hesitation, and find your next client.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.
Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.
How to Customize Your Instagram Reel Using Our Canva Template
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera.
🔹 Step 1: Record or select a vertical video showcasing the neighborhood.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
*Please note there is no Show Flow or Audio Transcription of Show Flow.
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Most buyers walk into a home and see potential. They see possibilities, aesthetics, the way the space feels. But as an agent, your job isn’t just to see what is—it’s to spot what could be a problem before it becomes a regret. That’s the difference between an emotional decision and a smart investment.
Inspired by Marie Lee’s viral Instagram Reel, this perspective shift will help your clients make sharper, more informed choices.
How to Create Your Instagram Reel Using the Canva Video Template
We’ve made it super simple for you to create an engaging Instagram Reel! Follow these step-by-step instructions to get your reel live in minutes.
Option 1: Use the Canva Template As-Is
🔹 Step 1: Click the Canva template link we provided. This will open the template in your Canva account. (If you don’t have an account, sign up for free at www.canva.com).
🔹 Step 2: Click “Use template” to create your own copy of the design.
🔹 Step 3: Customize the text to match your brand and message:
- Double-click any text to edit.
- Update the fonts and colors if needed to match your branding.
🔹 Step 4: Add your logo (optional):
- Click “Uploads” in the left toolbar.
- Upload your logo and drag it onto the template.
🔹 Step 5: Download your video:
- Click “Share” (top right corner).
- Select “Download” → Choose MP4 format → Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram, tap the + button, and select Reel.
- Upload your Canva video and add trending audio (optional).
- Write a compelling caption and include relevant hashtags.
- Tap Share – and you’re done! 🚀
Option 2: Use Your Own Video as the Background
Want to personalize your reel even more? Use your own video as the background while keeping the text animations and design elements from the Canva template.
🔹 Step 1: Record or select a video you want to use for the background. (Make sure it’s vertical for best results.)
🔹 Step 2: Open the Canva template and click “Use template” to make your own copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Hit “Delete” or “Replace background”.
- Upload your own video: Click “Uploads” > Drag & drop your video or click “Upload files”.
- Drag your video into place to fit the frame.
🔹 Step 4: Adjust the text & design if needed:
- Ensure the text is still visible and not covering key parts of your video.
- Resize or move elements if necessary.
🔹 Step 5: Download your video:
- Click “Share” (top right corner).
- Select “Download” → Choose MP4 format → Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram, tap the + button, and select Reel.
- Upload your customized video and add trending audio (optional).
- Write a compelling caption and include relevant hashtags.
- Tap Share – and you’re done! 🎉
Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?
This Instagram carousel doesn’t just challenge that assumption—it proves it wrong with a real success story. Instead of pushing renovations, it walks homeowners through a real-life example of a seller who skipped the costly upgrades, found the right buyer, and walked away with $XX,XXX more than they would have made with an iBuyer.
By the end, the message is clear: before they spend a dime, they should DM you first. Real results, real strategy, and a CTA designed to start conversations. Let’s get it posted!
Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?
This Instagram carousel is designed to challenge that assumption. Instead of pushing renovations, it shifts the focus to what actually matters—buyer demand, strategic positioning, and connecting with the right buyers.
The slides walk homeowners through a counterintuitive insight: upgrades aren’t always necessary, and in many cases, skipping them can lead to a faster, more profitable sale. By the end, the CTA is clear—before they spend a dime, they should DM you first.
Simple, effective, and built to spark engagement. Let’s get it posted!
A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one.
This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers.
By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold.
Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward.
Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.
How to Create Your Instagram Reel
Step 1: Use our script to create your Instagram Reel
Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.
Step 3: Edit Your Reel
Add effects, music, and text as needed.
Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.
Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.
Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.
Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.
Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.
A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.
Use the Video Description below as your Instagram Reel caption.
POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.
Use the Video Description below as your Instagram Reel caption.
POV hooks are effective because they tap into real, relatable experiences. That’s exactly what this campaign does: POV: Downsizing gives you the chance to connect with homeowners who might be quietly wrestling with the decision to downsize.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and make sure to end with a call to action that invites them to engage, like commenting GUIDE to take the next step.
Use the Video Description below as your Instagram Reel caption.