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This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.
Post as-is or update any of the ten points to reflect what you’re seeing in your market.
Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.
“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.
This one’s short, strategic, and built for engagement.
This Reel is for the sellers who are feeling anxious, and for the agents who want to speak to that emotion with honesty.
The campaign was inspired by a fantastic post from Shannon Gillette, who nailed what so many homeowners are feeling right now: “We’re doing everything right… so why hasn’t it sold?”
We took that message and reshaped it into a simple, text-based Reel you can post as-is with a reassuring message that normalizes slower sales and reminds sellers: it’s not just you, this is the market.
Update the “average days on market” to match your area, choose a reflective or trending audio, and post it.
If your Story views are strong but engagement is flat—this is the format to fix it.
We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.
It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.
Why does it work? Because it builds curiosity before it asks for action.
You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.
The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor.
And everyone who clicks? That’s your follow-up list.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Use this format to test urgency, stay visible with buyers, and stay top of mind.
This Story poll is a simple way to turn views into conversations.
By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.
It works because it feels like help, not a sales pitch.
Customize the options based on what buyers in your market are actually searching for, then post.
When responses come in, check your DMs and follow up with confidence.
See below for recommended follow-up scripts to keep the convo going.
You’re not just selling homes. You’re selling certainty—in a market full of doubt.
The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.
We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.
So we reverse-engineered it.
We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”
This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.
Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.
Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.
This story helps you change that—without being pushy.
It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.
Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.
Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
Not every lead gen post needs to be a market update or a polished Reel.
Sometimes, the best engagement comes from a simple question that gets people talking.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:
“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”
It’s light, local, and designed to stir the pot just enough.
Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.
If you want to post a market update that actually gets attention—start here.
This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.
Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:
Where are homes selling right now?
Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.
Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.
Not every Story needs to be educational. Sometimes it just needs to start a conversation.
This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”
Add a question box. That’s it.
It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).
We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.
It’s simple. Swipeable. And engineered to build momentum before the CTA hits.
Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.
The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.
We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.
Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.
This is the kind of content buyers actually save.
It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.
The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.
We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.
After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.
Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.
Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.
This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.
It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.
“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.
Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).
Why it works:
- Builds instant connection with your local audience
- Makes people laugh and feel seen
- Reinforces that you're not just a local expert — you’re one of them
And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”
Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.
We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."
That insight sparked this post.
We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:
“Every seller we work with has second thoughts right before we list.”
Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.
This carousel helps you:
- Show off your behind-the-scenes process
- Explain why marketing matters
- Make a confident call to action to DM when it’s time to sell
Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.
This Reel was inspired by a viral post from Lucky to Live Here:
“Houses that sold with the highest taxes in 2025 on Long Island.”
It’s hyper-local, data-driven, and built for curiosity clicks.
We’ve turned that idea into a customizable Instagram Reel template for your market.
Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments
Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations
This one’s built to spark engagement—and get your clients thinking.
Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)
Use this poll to start a bigger conversation: What could your equity actually do for you?
It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.
1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
Sometimes the best lead gen is just asking the right question.
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.
Here’s what makes it effective:
- It meets sellers where they are: stuck in limbo.
- It surfaces objections without making it about you.
- It creates a low-risk way for followers to raise their hand.
Use it to start DMs, guide your content, and tailor your follow-ups.
Simple. Specific. Seller-focused.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
Sometimes the best way to start a conversation is to ask a question.
This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.
It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.