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Social Shareables
Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.
That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.
That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.
This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.
That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.
From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.
Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.
This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.
For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.
Sometimes the best way to stand out is to zig when everyone else zags.
That’s why this carousel leads with a proven hook - one that pulled 852K views for Megan Parker - and pairs it with a visual, lifestyle-first approach inspired by Lucky to Live Here’s neighborhood reel. The result? A scroll-stopper that makes people curious about places they didn’t even know they should be looking.
You’re showing them what it feels like to live there, through photos that capture the streets, scenery, and everyday life. It’s the perfect way to spark conversations with locals and relocation buyers alike.
Swap in your own neighborhoods, add your photos, and make it yours. And if you’ve got a relocation guide? Drop it in the caption or offer it as the CTA, this is exactly the moment to use it.
Want more homeowners to raise their hand? Don’t ask for too much too soon.
This Instagram Story is built around a simple truth: The first step is always the hardest step. So make the first step a small step.
It uses the viral “This is your sign…” format to lower the barrier and the poll finishes the job:
→ How do I do that?
→ I want an updated report
It’s casual, quick, and easy to post today.
You had me at “exposed brick and green marble kitchen.”
That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.
Here’s how it works:
Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.
Then, share the photos to give people a quick visual hit of the home.
Keep the details light: only share the number of bedrooms and the neighborhood.
Wrap it with a poll:
→ Yes please
→ Interested
Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.
That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.
Here’s why it works:
- “Innocent looking” hits harder than “common mistakes.”
- It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
- It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.
The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.
“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.
That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.
The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.
Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.
That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.
You already know the power of Deal of the Week. This version is built for Stories.
We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.
The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Use this format to test urgency, stay visible with buyers, and stay top of mind.
This is your plug-and-play July market update. Short. Visual. Crazy effective.
We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.
This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.
A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.
But in today’s market? That instinct doesn’t always pay off.
This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.
Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.
That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.
The goal? Provide value first, spark awareness, and make it easy for them to take the next step.
Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.
If you hate being on camera, you’re going to love this Reel.
It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.
Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.
That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.
Use this poll to spark engagement, uncover hesitation, and find your next client.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
If you hate being on camera, you’re going to love this Instagram Reel. This campaign leverages the "Faceless Creator" movement on Instagram, which is all about building a brand and generating content without showing your face or making yourself the focal point. It’s a growing trend across Instagram and other platforms, driven by creators who prefer privacy, want to reduce the pressure of being constantly on camera, or simply find it more efficient to create content this way.
Inspired by Courtney Strzelczyk’s Instagram Reel, the hook is to feature neighborhoods that have something that buyers really want (i.e. No HOA, historic character, great shopping, etc.). See the image above for example hooks (or create your own!). End with a CTA for viewers to comment if they want current listings in those neighborhoods.
How to Customize Your Instagram Reel Using Our Canva Template
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel — no need to be on camera.
🔹 Step 1: Record or select a vertical video showcasing the neighborhood.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
*Please note there is no Show Flow or Audio Transcription of Show Flow.
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.
The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.
If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.
Most buyers walk into a home and see potential. They see possibilities, aesthetics, the way the space feels. But as an agent, your job isn’t just to see what is—it’s to spot what could be a problem before it becomes a regret. That’s the difference between an emotional decision and a smart investment.
Inspired by Marie Lee’s viral Instagram Reel, this perspective shift will help your clients make sharper, more informed choices.
How to Create Your Instagram Reel Using the Canva Video Template
We’ve made it super simple for you to create an engaging Instagram Reel! Follow these step-by-step instructions to get your reel live in minutes.
Option 1: Use the Canva Template As-Is
🔹 Step 1: Click the Canva template link we provided. This will open the template in your Canva account. (If you don’t have an account, sign up for free at www.canva.com).
🔹 Step 2: Click “Use template” to create your own copy of the design.
🔹 Step 3: Customize the text to match your brand and message:
- Double-click any text to edit.
- Update the fonts and colors if needed to match your branding.
🔹 Step 4: Add your logo (optional):
- Click “Uploads” in the left toolbar.
- Upload your logo and drag it onto the template.
🔹 Step 5: Download your video:
- Click “Share” (top right corner).
- Select “Download” → Choose MP4 format → Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram, tap the + button, and select Reel.
- Upload your Canva video and add trending audio (optional).
- Write a compelling caption and include relevant hashtags.
- Tap Share – and you’re done! 🚀
Option 2: Use Your Own Video as the Background
Want to personalize your reel even more? Use your own video as the background while keeping the text animations and design elements from the Canva template.
🔹 Step 1: Record or select a video you want to use for the background. (Make sure it’s vertical for best results.)
🔹 Step 2: Open the Canva template and click “Use template” to make your own copy.
🔹 Step 3: Replace the background video:
- Click on the existing video in the template.
- Hit “Delete” or “Replace background”.
- Upload your own video: Click “Uploads” > Drag & drop your video or click “Upload files”.
- Drag your video into place to fit the frame.
🔹 Step 4: Adjust the text & design if needed:
- Ensure the text is still visible and not covering key parts of your video.
- Resize or move elements if necessary.
🔹 Step 5: Download your video:
- Click “Share” (top right corner).
- Select “Download” → Choose MP4 format → Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram, tap the + button, and select Reel.
- Upload your customized video and add trending audio (optional).
- Write a compelling caption and include relevant hashtags.
- Tap Share – and you’re done! 🎉
Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?
This Instagram carousel doesn’t just challenge that assumption—it proves it wrong with a real success story. Instead of pushing renovations, it walks homeowners through a real-life example of a seller who skipped the costly upgrades, found the right buyer, and walked away with $XX,XXX more than they would have made with an iBuyer.
By the end, the message is clear: before they spend a dime, they should DM you first. Real results, real strategy, and a CTA designed to start conversations. Let’s get it posted!
Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?
This Instagram carousel is designed to challenge that assumption. Instead of pushing renovations, it shifts the focus to what actually matters—buyer demand, strategic positioning, and connecting with the right buyers.
The slides walk homeowners through a counterintuitive insight: upgrades aren’t always necessary, and in many cases, skipping them can lead to a faster, more profitable sale. By the end, the CTA is clear—before they spend a dime, they should DM you first.
Simple, effective, and built to spark engagement. Let’s get it posted!
A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one.
This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers.
By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold.
Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward.
Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.
How to Create Your Instagram Reel
Step 1: Use our script to create your Instagram Reel
Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.
Step 3: Edit Your Reel
Add effects, music, and text as needed.
Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.
Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.
Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.
Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.
Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.
A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers.
Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.
The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.
POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.
Use the Video Description below as your Instagram Reel caption.
POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.
Use the Video Description below as your Instagram Reel caption.
POV hooks are effective because they tap into real, relatable experiences. That’s exactly what this campaign does: POV: Downsizing gives you the chance to connect with homeowners who might be quietly wrestling with the decision to downsize.
Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.
This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and make sure to end with a call to action that invites them to engage, like commenting GUIDE to take the next step.
Use the Video Description below as your Instagram Reel caption.