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Social Shareables
Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.
That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.
That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.
This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.
That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.
From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.
Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.
This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.
For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.
Sometimes the best way to stand out is to zig when everyone else zags.
That’s why this carousel leads with a proven hook - one that pulled 852K views for Megan Parker - and pairs it with a visual, lifestyle-first approach inspired by Lucky to Live Here’s neighborhood reel. The result? A scroll-stopper that makes people curious about places they didn’t even know they should be looking.
You’re showing them what it feels like to live there, through photos that capture the streets, scenery, and everyday life. It’s the perfect way to spark conversations with locals and relocation buyers alike.
Swap in your own neighborhoods, add your photos, and make it yours. And if you’ve got a relocation guide? Drop it in the caption or offer it as the CTA, this is exactly the moment to use it.
Want more homeowners to raise their hand? Don’t ask for too much too soon.
This Instagram Story is built around a simple truth: The first step is always the hardest step. So make the first step a small step.
It uses the viral “This is your sign…” format to lower the barrier and the poll finishes the job:
→ How do I do that?
→ I want an updated report
It’s casual, quick, and easy to post today.
You had me at “exposed brick and green marble kitchen.”
That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.
Here’s how it works:
Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.
Then, share the photos to give people a quick visual hit of the home.
Keep the details light: only share the number of bedrooms and the neighborhood.
Wrap it with a poll:
→ Yes please
→ Interested
Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.
That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.
Here’s why it works:
- “Innocent looking” hits harder than “common mistakes.”
- It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
- It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.
The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.
“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.
That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.
The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.
Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.
That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.
You already know the power of Deal of the Week. This version is built for Stories.
We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.
The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Use this format to test urgency, stay visible with buyers, and stay top of mind.
This is your plug-and-play July market update. Short. Visual. Crazy effective.
We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.
This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.
A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.
But in today’s market? That instinct doesn’t always pay off.
This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.
We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."
That insight sparked this post.
We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:
“Every seller we work with has second thoughts right before we list.”
Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.
This carousel helps you:
- Show off your behind-the-scenes process
- Explain why marketing matters
- Make a confident call to action to DM when it’s time to sell
Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.
This Reel was inspired by a viral post from Lucky to Live Here:
“Houses that sold with the highest taxes in 2025 on Long Island.”
It’s hyper-local, data-driven, and built for curiosity clicks.
We’ve turned that idea into a customizable Instagram Reel template for your market.
Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments
Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations
This one’s built to spark engagement—and get your clients thinking.
Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)
Use this poll to start a bigger conversation: What could your equity actually do for you?
It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.
1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
Sometimes the best lead gen is just asking the right question.
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.
Here’s what makes it effective:
- It meets sellers where they are: stuck in limbo.
- It surfaces objections without making it about you.
- It creates a low-risk way for followers to raise their hand.
Use it to start DMs, guide your content, and tailor your follow-ups.
Simple. Specific. Seller-focused.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
Sometimes the best way to start a conversation is to ask a question.
This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.
It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.