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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Fannie Mae is projecting rates to slide under 6% by the end of 2026. That gets people thinking: At what point would I finally jump in?
That’s the question this Story is built around. By asking followers for their “magic” mortgage rate, you’re not only sparking engagement—you’re qualifying your audience. Anyone who responds is signaling intent, curiosity, or at least awareness of where rates are headed.
And that’s the win here: a simple poll that creates interaction, reveals buying signals, and keeps you top of mind when the timing feels right. We’ve even included a recommended follow-up script to make those conversations easy.
This script is a positioning tool. The hook gets attention because it taps into the question everyone’s asking: what happens if rates fall further? That curiosity is your opening to share insights that matter.
The strength of this video is in how it frames the numbers. You’re not dumping stats, you’re connecting them to real decisions buyers and sellers are weighing right now: affordability, confidence, and timing. That’s what makes you the trusted guide, not just another voice repeating headlines.
Bottom line: use this video to show authority, spark conversations, and keep yourself top of mind when people start making moves.
This one’s a quick poll with a clear purpose.
You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).
Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.
Easy for them to answer. Valuable for you to track.
This one’s a quick poll with a clear purpose.
You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).
Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.
The stat leads: “There are now 518,801 more home sellers than homebuyers in the U.S.”
Then the question: “If more homes come on the market, I will…”
→ Consider buying in 2025
→ Look for investment property
→ Wait until 2026
Easy for them to answer. Valuable for you to track.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.
We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.
An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.
That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?
It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week.
That’s why we created this template. Go here to build a map of where the listing is located.
Then follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Hidden towns drive outsized attention - and action.
Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.
Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.
Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.
You’ve likely seen these videos everywhere lately - and for good reason. They rack up views, spark debate, and get people talking. This format works because everyone has an opinion about neighborhoods. When you rank them, people can’t resist chiming in.
This template was directly inspired by Austin Klar’s video “I Ranked San Francisco’s BEST Neighborhoods (Tier List),” which pulled in 27,000 views. We studied his approach, broke down what made it work, and built this version so you can easily apply it in your own market.
The result? A high-energy, proven format that not only drives views but also starts conversations in the comments and positions you as the local expert. All you need to do is plug in your neighborhoods, your details, and hit record. When you’re ready to upload, we’ve even included a YouTube title and description you can copy-paste to maximize reach.
When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.
The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”
That’s it. Don’t overthink it. Don’t over-design it.
Just post it.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.
This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.
Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.
The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Sam RP - 70 leads
1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”
- Swap in your real variance (e.g., $39,000)
- Add your brand colors or logo
2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.
3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.
4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker
Update the 2 response options to:
→ Yes!
→ Absolutely
5. Post Your Story
Tap Your Story to publish.
6. Follow Up with Poll Responders
Check your poll results in your viewer list
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.
This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.
Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.
The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
For many Silver Tsunami sellers, it’s not about square footage—it’s about lifestyle, cost of living, and day-to-day freedom.
This carousel gives you a visual, data-backed way to highlight neighborhoods where that next chapter could actually cost less. You’re not just sharing listings—you’re showing smarter options. With property taxes, utility costs, and price points side-by-side, it’s easy for longtime homeowners to imagine what a more affordable future could look like.
Use this to educate, inspire, and start real conversations.
Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.
This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.
When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework
Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.
Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.
Sometimes the simplest polls spark the best convos.
We saw a version of this in a supplement ad—quick, scroll-stopping, and surprisingly effective. So we adapted it for real estate.
It’s a low-friction way to nudge your audience into thinking about their home’s value without asking for anything upfront. Just curiosity, reflection, and a little reminder that you're the go-to when they're ready to dig deeper.
Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.
That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!
It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.
Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.
This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:
• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos
Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).
This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.
This isn’t a market update. It’s a narrative.
It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?
Here’s how to make it work:
- Start strong—mention the city, the year, and why this matters now.
Use stats or headlines sparingly—this is about momentum, not overload. - Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.
And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.
Not every post needs to be a pitch. In fact, some of the most powerful content doesn’t sell—it connects.
This Story is about starting light, local conversations that build trust over time. You’re not pushing a property. You’re inviting people into your perspective—sharing the neighborhoods you love, and asking them to weigh in.
Here’s why it works:
- It feels casual, not calculated.
- It taps into local pride and curiosity.
- It gives followers an easy reason to reply—without feeling like they’re walking into a sales convo.
Think of this as your “talk of the town” moment. Personal, relatable, and perfectly positioned to keep you top of mind.
Most agents wait until someone says, “I’m ready to move” before they start the conversation.
But the truth? Serious sellers show up months earlier—with questions, hesitations, and quiet curiosity.
That’s where this poll comes in.
It’s not just engagement—it’s early detection.
- You’ll surface potential movers before they hit the market.
- You’ll position yourself as the go-to guide, not the last-minute call.
- And you’ll gather real-time feedback from your actual audience—not a generic market report.
Use it to spark low-pressure conversations—then follow up with a simple DM to open the door.
This YouTube script was inspired by a recent video from Ken Pozek that racked up 20,000+ views—proof that “10 Things to Know” content still hits when done right. But the real magic? It’s not just about views. It’s about trust.
When someone’s thinking about relocating, they don’t want a sales pitch—they want perspective.
This script gives them exactly that:
- Personal storytelling that builds connection
- Local insights that position you as the expert
- And a clear call to action that invites the right people to reach out
Use this to build authority, grow your channel, and turn curiosity into clients.
Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.
Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.
Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.
Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.
This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.
Foreclosures are rising—here’s a video script to help you guide your clients.
The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.
Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.
This script is designed for you to easily record and post. It walks homeowners through:
✔ Loan modification – Adjusting mortgage terms to make payments more manageable.
✔ Forbearance – Temporarily pausing payments to regain financial stability.
✔ Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
✔ Short sale – Selling the property for less than owed, with lender approval.
🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.
By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.
Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.
That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?
Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).
Ready to start conversations with serious buyers? Let’s dive in.
Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.
Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.
This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.
How to Customize Your Instagram Reel Using Our Canva Template
We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.
Option 1: Use the Canva Template with Stock Photos or Videos
🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)
🔹 Step 2: Click “Use Template” to create your own editable copy.
🔹 Step 3: Customize the text:
- Double-click any text box to edit.
- Adjust fonts and colors to match your branding (optional).
🔹 Step 4: Add your logo (optional):
- Upload your logo via “Uploads” and drag it onto the template.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your customized video.
- Add trending audio (optional), a compelling caption, and relevant hashtags.
- Tap “Share” — and you’re done!
Option 2: Use Your Own Videos as the Background
Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.
🔹 Step 1: Record or select a vertical video.
🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.
🔹 Step 3: Replace the background videos:
- Click on the existing video in the template.
- Choose “Delete” or “Replace background.”
- Upload your video via “Uploads” and drag it into the background frame.
🔹 Step 4: Adjust the text & design:
- Ensure your text is still readable over your custom video.
- Move or resize elements if needed.
🔹 Step 5: Download your video:
- Click “Share” in the top right corner.
- Select “Download” > Choose MP4 format > Click Download.
🔹 Step 6: Post to Instagram Reels:
- Open Instagram and tap the + button, then select Reel.
- Upload your video.
- Add trending audio (optional), a caption (which is included below), and relevant hashtags.
- Tap “Share” — and you’re done!
Pricing your home too high might feel like a smart move—you can always lower it later, right? But in reality, overpricing can do more harm than good.
The first week on the market is everything. That’s when serious buyers are searching, ready to make offers. But if your price is too high? You risk getting ignored, losing momentum, and ultimately selling for less than if you had priced it right from the start.
This carousel breaks down why overpricing is risky—and how to price strategically to attract strong offers.