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Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social…
This "Make Me Move" IG story resulted in 5 conversions, and 1 seller nurture. 🤯
Instagram Stories are fantastic for creating opportunities—and strategies like this one, using the Question box plus killer copy, make it so insanely simple to capture inbound leads.
Don't sleep on stories.
There's magic here. ⬇️
The typical home value ad is overused.
Over-advertised.
So let's try something different…
Most agents don’t know that you can generate seller leads with Instagram Stories.
But there’s a catch…
If you’re going to be posting stories on Instagram, you need to be using polls and questions.
These are simple interactive tools that turn impressions into warm leads.
Here's an Instagram story template you can use to generate "inbound" IG leads.
All you have to do is add the poll (with no title).
Then add these poll answers:
In the last 7 days.
It's been a while.
It's been way too long.
When people respond to the poll, slide into their DMs with the following scripts:
In the last 7 days → What do you think about the value?
It's been a while or way too long → Would it be helpful if I prepared a professional home value report for you?
IG stories are a cheat code for seller leads.
You can post this today. ⬇️
This is a 🔥 social media tactic.
Leverage IG polls or a Facebook post to ask an engaging question, then DM people who respond.
This is a rinse and repeat strategy that you can leverage each week to have more real estate related conversations with people who are connected with you on social media.
Watch the magic unfold when you stop scrolling and start engaging.
Vanessa Reilly shared with me an Instagram strategy she's using to start more conversations on social media.
So far, she's engaged with 3 serious buyers from this one tactic.
This should 100% be a go-to tactic for the buyer agents on your team.
Here's how it works:
1. Create an engaging poll question (I'll drop some ideas in the comments)
2. Send a DM to anyone who engages with a soft easy to answer follow-up questions.
That's it!
This is a great tactic by Will Draper.
He asked a simple question on an IG poll—
Who wants a list of all the available new construction homes in El Paso?
Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."
That's 41 leads they can DM and set an appointment with.
And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.
This is how you use Instagram on buy side angles to generate sell side leads.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the IG Poll. ⬇️
Here's how you can generate Instagram Seller Leads using the Zestimate. ⬇️
Step 1: Always take a photo of the Zestimate before you put it in the MLS. This helps you avoid Zillow's fancy algorithm from taking credit for your pricing strategy.
Step 2: When you sell the home above the Zestimate, promote it as an IG story.
Step 3: Create a poll with the question: Is your Zestimate accurate?
Step 4: DM every person who responds to the poll with a CMA offer: Hey [First Name], I noticed that you responded that our Zestimate was wrong. Would it be helpful if I put together a professional home equity for your home? It will be much more accurate than an online tool.
Step 5: Schedule calls to review the results with your prospects.
NOTABLY: If you don't have a good example of a Zestimate, skip step 1 and 2 and go right to step 3.
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Create a story on IG.
4. Add the poll. (see example below)
5. DM everyone who opts in.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."
That insight sparked this post.
We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:
“Every seller we work with has second thoughts right before we list.”
Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.
This carousel helps you:
- Show off your behind-the-scenes process
- Explain why marketing matters
- Make a confident call to action to DM when it’s time to sell
Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.
This Reel was inspired by a viral post from Lucky to Live Here:
“Houses that sold with the highest taxes in 2025 on Long Island.”
It’s hyper-local, data-driven, and built for curiosity clicks.
We’ve turned that idea into a customizable Instagram Reel template for your market.
Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments
Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations
This one’s built to spark engagement—and get your clients thinking.
Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)
Use this poll to start a bigger conversation: What could your equity actually do for you?
It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.
1 in 7 deals fell apart last month. (Redfin)
Not offers that never came in. Contracts that were accepted—and then canceled.
That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?
This video gives you a calm, data-backed way to answer it.
You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.
If you’re looking for a smart, steady way to show up this week—this is it.
Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.
But for buyers? That shift creates opportunity.
This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.
Here’s the post—just plug in the neighborhood:
“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”
→ Yes, I’m curious → Show me the deals
Selling a home is rarely as simple—or as fast—as people expect.
That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.
It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.
Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.
This Reel flips the narrative—and that’s exactly why it works.
Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story.
Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.
Here’s why it works:
- It creates contrast—what people think vs. what’s true.
- It uses humor and visual storytelling to reframe objections.
- It builds local pride while educating your audience.
A few example angles you could use:
- “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
- “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
- “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
- “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”
Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.
Sometimes the best lead gen is just asking the right question.
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.
Here’s what makes it effective:
- It meets sellers where they are: stuck in limbo.
- It surfaces objections without making it about you.
- It creates a low-risk way for followers to raise their hand.
Use it to start DMs, guide your content, and tailor your follow-ups.
Simple. Specific. Seller-focused.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
The Magic Buyer Letter can be repurposed into videos, emails, and social posts.
This campaign is simple, specific, and wildly effective.
Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.
Here’s what you need:
- You need a buyer who’s looking for a house.
- You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.
Use this post to turn private buyer needs into public seller conversations.
Most buyers think a “deal” means the lowest price.
But real value? It’s more nuanced.
This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.
From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.
Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.
As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.
Sometimes the best way to start a conversation is to ask a question.
This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.
It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.