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Text Scripts
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The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the text. ⬇️
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This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.
Here's why it works:
1. Relevant, hyper-local market data that gives a reason to reach out.
2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.
3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.
Next time you discover a local market trend that prospective sellers need to know about, try this script.
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Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.
The strategy is simple—
1. Give them valuable information about the sale that they might not find online.
2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.
This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.
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Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.
So why not switch it up?
Using the Buddy System CMA strategy, swap lists with a colleague.
Here's the exact script you can use.
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This is a tactic we like to call The Matchmaker Strategy.
Here's how it works:
1. After you sell a property, call your buyer leads using the first script.
2. Then, after you call your buyer leads, call homeowners in the area using the next script.
It's that simple.
Try it and see if it works for you.
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Don’t wait until you secure the listing to start building relationships with the neighbors.
Here’s a technique to implement as soon as you book the listing appointment:
1. Build a list of nearby homes using a tool like Propstream.
2. Enrich the list with contact information (skip tracing).
3. Use the following script to make calls and send personalized emails.
If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.
By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.
This strategy can effectively transform one listing opportunity into two or three additional ones.
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Asking for referrals can feel hard.
This script reframes the typical referral script.
The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client.
From there, make a genuine offer to help someone in their network.
Try it out. ⬇️
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One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.
Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.
The problem? Most consumers will immediately put up a wall.
Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.
So here's what to do instead:
Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.
This simple swap will lead to significantly better results.
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Almost everyone has a prediction on where they think the market is headed.
And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?
This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.
Here's how to start the conversation. ⬇️
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Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.
So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.
Here's the script you can copy/paste.
Send this to 5 of your clients in your database this afternoon.
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Proactively sending CMAs is a killer strategy.
It's exactly what Ken Pozek and his team did to generate $80,000 in commission.
Here's the data he shared:
- 30 CMAs
- 12 Appointments Booked
- 5 Listings (all closed)
- 6 Deals in total (1 doubled-ended)
Here's the exact script his team used when they reached out to their SOI with their CMA.
Imagine if you started executing 5 of these a week?
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You've probably got a database full of clients who are never going to sell their house.
Because if they were to buy their same house again today, their mortgage payment would be more than double.
It makes sense why you might think that there isn't much value in staying in touch with these folks…
But that would be short-sighted.
Happy clients are your best referral sources.
Try this text message instead.
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How do you generate more listings?
Have more conversations.
Here's how:
Professional agents study the market daily, but most don't do anything with that insight unless asked.
Here's what I want you to do:
The next time you review recent sales, text someone in your SOI who lives near that property.
This is a 1 to 1 market update that is…
Easy to digest.
Personalized.
Relevant.
When you get a response, provide them with all the information about the sale and offer a free home valuation report.
Start doing 5 of these a day and watch the magic happen. 🚀
Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.
By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.
Direct questions make people hesitate. Strategic statements make them lean in.
This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.
You’re not asking, “Would you sell?” You’re planting a thought:
“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”
It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.
The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.
Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.
This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.
If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.
Follow up early, ask the right questions, and turn Open House visitors into real clients.
Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.
“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.
But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.
Use this text to re-engage buyers without sounding pushy.
Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.
This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.
By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.
This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.
Use this script to spark curiosity and start a conversation that leads to action.
This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.
Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.
This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.
Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.
This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?
Use this script to plant that seed and position yourself as the solution they’ve been looking for.
This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.
Use this script to guide the conversation and establish yourself as the expert they need.
This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.
Use this script to disarm objections, build trust, and start conversations that lead to listings.
In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.
This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.
Here’s how to reach out in a way that feels natural and valuable.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.
Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.
Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.
Send this text to 25-50 prospects.
Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.
This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.
The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.
Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script