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Text Scripts
This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation)
Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move.
Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.
You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.
Forget LPMAMMA and try this instead ⬇️
By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.
This message is designed to engage cold leads before the end of the year.
We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.
This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.
If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.
Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
The #1 reason why won’t of your client won’t sell their current home is because they have a great interest rate. As rates drop, they become more open to the idea of making a move. Let’s take this opportunity to engage our SOI to find our next listing.
One of the fastest ways to generate listings from your SOI is to provide an unsoclicated CMA
Anytime a home sells, 2 or 3 people start thinking about making a move. There is no better opportunity to book a listing appointment than after a recent sale. This campaign requires a bit more legwork but will pay dividends.
Step 1: Analyze recent sales in your desired farm area.
Step 2: Identify notable sales that sold quickly and for a premium.
Step 3: Visit the home's Zillow page to see if their Zestimate was much lower than their actual sales price. You can do this by clicking on the Zestimate history.
Step 4: Build a call list of the closest 100 homes near that notable sale, using your title rep or PropStream.
Step 5: Print the list of prospective homeowners. On your call sheet, add a section for their Zestimate. Fill in their Zestimate and begin calling using this script:
Circle Prospecting leverages targeted phone calls to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.
The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.
Why It Works
This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.
The Social Proof Conversation Starter Campaign
Introduction
The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
Why It Works
This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
Value for Your Sphere of Influence
Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.
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This is the perfect conversation starter to send to your SOI.
Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
You should always double down on your winners.
This campaign is perfect for a text and/or DM.
Your SOI is in your competition's database.
Act accordingly.
Let's get to work. 🚀
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Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The TMA strategy is so incredibly simple.
Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
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The spring market might be the best time of year to touch base with your past clients.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.
Don't overthink it—send this text today. 👇
Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.
It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.
This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.
Every season gives you a built-in excuse to reach out. The question is: are you using it?
Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.
We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.
Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.”
That’s a subtle but important mental bridge toward selling.
Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.
This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.
By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.
It’s short. It’s disarming. And it opens the door for a real conversation.
Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.
This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
IIf you have access to off-market deals, consider sending this version instead.
This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
If sourcing off-market homes isn’t something you offer, try this version instead.
Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.
This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.
This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.
There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”
It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.
When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.
This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.
Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.
Most scripts put people on defense. This one opens the door.
In a market full of hesitation, your message has to do more than inform - it has to disarm.
That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.
Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.
This referral text is simple but strategic.
It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.
Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.
Send it now if you’ve got a great listing to a contact who knows everyone.
When buyers re-enter the market, it usually starts with curiosity.
Not bold moves—just a sense that the timing might be better.
This text leans into that energy with a useful offer at the right moment.
Even a small rate dip can reset the conversation.
Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.
This text uses a light touch to invite that kind of buyer back into the dialogue.
Sometimes the best follow-up isn’t about market stats or drip campaigns.
It’s about being human.
This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”
Here’s the idea:
If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.
It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.
We’ve tested a lot of scripts—but this one works faster than most.
It’s simple. Personal. And rooted in real psychology.
This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.
Here’s the 10-word text that’s driving replies right now:
Hi Tom—
Have you given up on trying to buy a home this year?
Give it a shot. You might be surprised how many people answer.
We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.
This campaign flips that script.
We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”
It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.
From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.
The goal?
Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.