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Text Scripts
This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.
Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.
This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?
Use this script to plant that seed and position yourself as the solution they’ve been looking for.
This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.
Use this script to guide the conversation and establish yourself as the expert they need.
This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.
Use this script to disarm objections, build trust, and start conversations that lead to listings.
Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.
A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.
By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.
Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.
Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.
By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.
Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.
They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.
By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.
When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.
Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.
This text uses a timely market update to spark curiosity, referencing a rise in new listings.
Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.
By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.
Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.
This text uses a timely market update to spark curiosity, referencing a rise in new listings.
Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.
By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.
Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.
This text is designed to re-engage your network by asking a simple question to start the conversation.
Pro-tip: Personalize it to each client for even greater impact.
When all else fails, ask an easy-to-answer hypothetical question.
This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.
This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.
Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.
What’s stopping your prospective clients from making a move? High-interest rates?
For many, it’s the only thing holding them back.
In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.
That’s why this script is so effective.
Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.
Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.
The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:
- Interest rates are still high.
- The stock market is correcting.
- The economy feels uncertain.
- What if prices drop?
If you don’t address that voice, you’ll lose them before the conversation even starts.
That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.
It’s a simple shift, but it changes everything.
This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.
Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.
What’s stopping your prospective clients from making a move? High-interest rates?
For many, it’s the only thing holding them back.
In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.
That’s why this script is so effective.
Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.
This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation)
Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move.
Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.
You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.
Forget LPMAMMA and try this instead ⬇️
By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.
This message is designed to engage cold leads before the end of the year.
We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.
This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.
If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.
Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
The #1 reason why won’t of your client won’t sell their current home is because they have a great interest rate. As rates drop, they become more open to the idea of making a move. Let’s take this opportunity to engage our SOI to find our next listing.
One of the fastest ways to generate listings from your SOI is to provide an unsoclicated CMA
Anytime a home sells, 2 or 3 people start thinking about making a move. There is no better opportunity to book a listing appointment than after a recent sale. This campaign requires a bit more legwork but will pay dividends.
Step 1: Analyze recent sales in your desired farm area.
Step 2: Identify notable sales that sold quickly and for a premium.
Step 3: Visit the home's Zillow page to see if their Zestimate was much lower than their actual sales price. You can do this by clicking on the Zestimate history.
Step 4: Build a call list of the closest 100 homes near that notable sale, using your title rep or PropStream.
Step 5: Print the list of prospective homeowners. On your call sheet, add a section for their Zestimate. Fill in their Zestimate and begin calling using this script:
Circle Prospecting leverages targeted phone calls to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.