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Text Scripts
This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.
Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.
This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?
Use this script to plant that seed and position yourself as the solution they’ve been looking for.
This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.
Use this script to guide the conversation and establish yourself as the expert they need.
This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.
Use this script to disarm objections, build trust, and start conversations that lead to listings.
Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.
A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.
By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.
Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.
Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.
By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.
Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.
They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.
By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.
When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.
“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.
Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.
This text uses a timely market update to spark curiosity, referencing a rise in new listings.
Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.
By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.
Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.
This text uses a timely market update to spark curiosity, referencing a rise in new listings.
Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.
By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.
Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.
This text is designed to re-engage your network by asking a simple question to start the conversation.
Pro-tip: Personalize it to each client for even greater impact.
When all else fails, ask an easy-to-answer hypothetical question.
This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.
This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.
Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.
What’s stopping your prospective clients from making a move? High-interest rates?
For many, it’s the only thing holding them back.
In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.
That’s why this script is so effective.
Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.
More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.
That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.
$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.
That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.
The text below makes it easy to start the conversation—and reminds them exactly why they trust you.
Here’s how you generate more listings: Have more relevant conversations—consistently.
Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.
That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.
Need a hook? Here are 5 ways to open the conversation:
- “I just saw 123 Main Street sold in your neighborhood.”
- “I noticed 123 Main Street had a price reduction recently.”
- “Looks like 3 homes near you hit the market last week.”
- “I saw inventory in your neighborhood is up 32% compared to this time last year.”
- “A home down the street just went under contract after sitting for 60 days.”
Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”
You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
You don’t need a perfect script. You need a reason to reach out.
This text gives you one.
It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.
Here’s why it works:
- It frames the offer around them—not your listing pipeline.
- It normalizes the ask by referencing what “a lot of clients” are doing.
- It positions you as someone who helps, not sells.
Don’t overthink it. Send it to 100 people today to start some conversations.
Most check-ins feel random. This one doesn’t.
When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.
This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.
This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.
And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.
Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.
Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.
This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.
It positions you as someone with access, someone in motion, someone worth knowing.
And if they say yes?
You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.
Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.
Most buyers struggle to answer the question: “Where exactly do you want to live?”
They feel overwhelmed by choices—or afraid to commit too early.
That’s where this text comes in.
It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.
And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.
Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.
This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.
It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.
That’s exactly what this message leans into.
It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.
For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.
This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.
Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.
But I want everyone in our community to believe --We're going to win in this market.
How?
Simple: Keep the main thing the main thing.
More conversations. More appointments. More listings.
I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.
Because here’s the truth: ~12,000 homes still sell every single day in America.
Let’s go get our unfair share.
In times like these, most people freeze.
Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.
But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.
This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.
In uncertain times, most people hit pause. The smartest agents? They press in.
This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening
It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.
Silence isn’t strategy—it’s a missed opportunity.
This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times
It’s not pushy. It’s proactive. And that’s what makes it effective.