.svg)
Text Scripts
When buyers re-enter the market, it usually starts with curiosity.
Not bold moves—just a sense that the timing might be better.
This text leans into that energy with a useful offer at the right moment.
Even a small rate dip can reset the conversation.
Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.
This text uses a light touch to invite that kind of buyer back into the dialogue.
We’ve tested a lot of scripts—but this one works faster than most.
It’s simple. Personal. And rooted in real psychology.
This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.
Here’s the 10-word text that’s driving replies right now:
Hi Tom—
Have you given up on trying to buy a home this year?
Give it a shot. You might be surprised how many people answer.
We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.
This campaign flips that script.
We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”
It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.
From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.
The goal?
Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.
More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.
That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.
$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.
That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.
The text below makes it easy to start the conversation—and reminds them exactly why they trust you.
Here’s how you generate more listings: Have more relevant conversations—consistently.
Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.
That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.
Need a hook? Here are 5 ways to open the conversation:
- “I just saw 123 Main Street sold in your neighborhood.”
- “I noticed 123 Main Street had a price reduction recently.”
- “Looks like 3 homes near you hit the market last week.”
- “I saw inventory in your neighborhood is up 32% compared to this time last year.”
- “A home down the street just went under contract after sitting for 60 days.”
Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”
You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
You don’t need a perfect script. You need a reason to reach out.
This text gives you one.
It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.
Here’s why it works:
- It frames the offer around them—not your listing pipeline.
- It normalizes the ask by referencing what “a lot of clients” are doing.
- It positions you as someone who helps, not sells.
Don’t overthink it. Send it to 100 people today to start some conversations.
Most check-ins feel random. This one doesn’t.
When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.
This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.
This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.
It positions you as someone with access, someone in motion, someone worth knowing.
And if they say yes?
You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.
Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.
This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.
And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.
Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.
Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.
The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.
Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.
This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.
If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.
Follow up early, ask the right questions, and turn Open House visitors into real clients.
This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.
By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.
This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.
Use this script to spark curiosity and start a conversation that leads to action.
This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.
Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.
Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.
It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.
This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.
Every season gives you a built-in excuse to reach out. The question is: are you using it?
Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.
We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.
Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.”
That’s a subtle but important mental bridge toward selling.
Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.
This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.
By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.
It’s short. It’s disarming. And it opens the door for a real conversation.
Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.
This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
IIf you have access to off-market deals, consider sending this version instead.
This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
If sourcing off-market homes isn’t something you offer, try this version instead.
Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.
This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.
This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.
There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”
It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.
When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.
This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.
Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.
Most scripts put people on defense. This one opens the door.
In a market full of hesitation, your message has to do more than inform - it has to disarm.
That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.
Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.
This referral text is simple but strategic.
It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.
Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.
Send it now if you’ve got a great listing to a contact who knows everyone.
When buyers re-enter the market, it usually starts with curiosity.
Not bold moves—just a sense that the timing might be better.
This text leans into that energy with a useful offer at the right moment.
Even a small rate dip can reset the conversation.
Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.
This text uses a light touch to invite that kind of buyer back into the dialogue.
Sometimes the best follow-up isn’t about market stats or drip campaigns.
It’s about being human.
This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”
Here’s the idea:
If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.
It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.
We’ve tested a lot of scripts—but this one works faster than most.
It’s simple. Personal. And rooted in real psychology.
This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.
Here’s the 10-word text that’s driving replies right now:
Hi Tom—
Have you given up on trying to buy a home this year?
Give it a shot. You might be surprised how many people answer.
We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.
This campaign flips that script.
We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”
It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.
From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.
The goal?
Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.