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Text Scripts
Direct questions make people hesitate. Strategic statements make them lean in.
This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.
You’re not asking, “Would you sell?” You’re planting a thought:
“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”
It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.
Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.
“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.
But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.
Use this text to re-engage buyers without sounding pushy.
Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.
In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.
This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.
Here’s how to reach out in a way that feels natural and valuable.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.
Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.
Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.
Send this text to 25-50 prospects.
Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.
This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.
The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.
Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script
Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity.
Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly.
Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.
This referral text is simple but strategic.
It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.
Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.
Send it now if you’ve got a great listing to a contact who knows everyone.
Most buyers struggle to answer the question: “Where exactly do you want to live?”
They feel overwhelmed by choices—or afraid to commit too early.
That’s where this text comes in.
It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.
And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.
Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.
This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.
It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.
That’s exactly what this message leans into.
It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.
For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.
This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.
Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.
But I want everyone in our community to believe --We're going to win in this market.
How?
Simple: Keep the main thing the main thing.
More conversations. More appointments. More listings.
I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.
Because here’s the truth: ~12,000 homes still sell every single day in America.
Let’s go get our unfair share.
In times like these, most people freeze.
Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.
But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.
This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.
In uncertain times, most people hit pause. The smartest agents? They press in.
This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening
It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.
Silence isn’t strategy—it’s a missed opportunity.
This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times
It’s not pushy. It’s proactive. And that’s what makes it effective.
Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.
By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.
Proactively sending CMAs is a killer strategy.
It's exactly what Ken Pozek and his team did to generate $80,000 in commission.
Here's the data he shared:
- 30 CMAs
- 12 Appointments Booked
- 5 Listings (all closed)
- 6 Deals in total (1 doubled-ended)
Here's the exact script his team used when they reached out to their SOI with their CMA.
Imagine if you started executing 5 of these a week?
Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The ZMA strategy is so incredibly simple.
Here's how it works:
1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI
2. Look up their home on Zillow
3. Click "Zestimate history & details"
4. Take a screenshot of their home value history
5. Send the following text message
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
You've probably got a database full of clients who are never going to sell their house.
Because if they were to buy their same house again today, their mortgage payment would be more than double.
It makes sense why you might think that there isn't much value in staying in touch with these folks…
But that would be short-sighted.
Happy clients are your best referral sources.
Try this text message instead.
How do you generate more listings?
Have more conversations.
Here's how:
Professional agents study the market daily, but most don't do anything with that insight unless asked.
Here's what I want you to do:
The next time you review recent sales, text someone in your SOI who lives near that property.
This is a 1 to 1 market update that is…
Easy to digest.
Personalized.
Relevant.
When you get a response, provide them with all the information about the sale and offer a free home valuation report.
Start doing 5 of these a day and watch the magic happen. 🚀