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Text Scripts
Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.
It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.
This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.
Every season gives you a built-in excuse to reach out. The question is: are you using it?
Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.
We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.
Sometimes the best follow-up isn’t about market stats or drip campaigns.
It’s about being human.
This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”
Here’s the idea:
If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.
It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.
Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.”
That’s a subtle but important mental bridge toward selling.
Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.
This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.
By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.
It’s short. It’s disarming. And it opens the door for a real conversation.
Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.
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This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
If sourcing off-market homes isn’t something you offer, try this version instead.
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This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
IIf you have access to off-market deals, consider sending this version instead.
Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.
This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.
This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.
There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”
It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.
When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.
This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.
Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.
Most scripts put people on defense. This one opens the door.
In a market full of hesitation, your message has to do more than inform - it has to disarm.
That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.
Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.
This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand.
A simple check-in can be the nudge they need.
Use any of the statements provided—or create your own.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.
That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.
This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.
Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this.
The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too.
The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure.
Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:
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Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The ZMA strategy is so incredibly simple.
Here's how it works:
1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI
2. Look up their home on Zillow
3. Click "Zestimate history & details"
4. Take a screenshot of their home value history
5. Send the following text message
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.
By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.
Direct questions make people hesitate. Strategic statements make them lean in.
This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.
You’re not asking, “Would you sell?” You’re planting a thought:
“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”
It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.
The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.
Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.
This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.
If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.
Follow up early, ask the right questions, and turn Open House visitors into real clients.
Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.
“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.
But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.
Use this text to re-engage buyers without sounding pushy.
Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.
This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.
By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.
This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.
Use this script to spark curiosity and start a conversation that leads to action.
This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.
Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.
This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.
Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.
This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?
Use this script to plant that seed and position yourself as the solution they’ve been looking for.
This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.
Use this script to guide the conversation and establish yourself as the expert they need.
This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.
Use this script to disarm objections, build trust, and start conversations that lead to listings.
In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.
This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.
Here’s how to reach out in a way that feels natural and valuable.
Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.
Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.
Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.
Send this text to 25-50 prospects.
Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.
This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.
The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.
Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script