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Direct Mail Templates
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There are probably people in your database who bought a house with a real estate agent who no longer carries a license.
They've been left to fend for themselves and probably have no relationship with an agent at this point.
If you were to market to them…here's what you might say.
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You're either going to love or hate this strategy…
We've all heard the stat that 87% of consumers say that they'd work with their agent again, but only 12% do. (Source: NAR)
Part of the reason why that is, is because the consumer never hears from their agent again after they buy or sell.
This strategy speaks to those folks directly.
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This letter generated a $2,100,000 listing that sold in 2 weeks.
While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.
We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.
Here's why it worked:
1. The audience matches the message
2. The call-to-action answers the "Why now?" question
3. The social proof creates confidence
Don't believe the adage that it takes 12 months to generate an ROI from direct mail.
A well crafted message that has a clear call to action can drive immediate results.
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Every buyer is an opportunity to get a new seller.
That's why when you have buyers who are looking in a specific neighborhood, send out a direct mail campaign that describes who they are and what they're looking for.
S/O to Jason Cassity for going the extra mile for his clients using this strategy.
Would this strategy work in this market? 100000000%.
Don't stress about the market, your competition, or the economy—focus on what you can control.
Every buyer is an opportunity to get a new seller. The Magic Buyer letter is simple:
- Write a letter to homeowners who live in the neighborhoods where your buyers are looking to live.
- Be specific in describing who your buyers are and what they're looking for.
- Encourage these homeowners to contact you if they're interested in selling.
Would this strategy work in this market? 100000000%.
Don't stress about the market, your competition, or the economy—focus on what you can control.
Felt like Expired letters needed a little love.
Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.
Here's why this Expired letter hits different—
1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.
2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…
3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.
4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.
5. Value > Pressure. Offer your insights and value upfront without asking anything in return.
Next time you need an Expired letter, give this one a try. 👇
Words can develop a reputation.
And the "Cash Offer" has been abused.
We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.
So, we've developed a new campaign.
It's the anti-gimmick approach.
Here's why it works:
1. The front of the card grabs attention
2. The language takes the pressure off the consumer and puts you on the same side of the table
3. It includes social proof to prove that you're great at your job
4. It ends with a direct response CTA
See what you think. 👇
S/O to Jeremy Davis from Palm Agent.
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
It matters because it could literally cost them thousands of dollars in equity they've earned.
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
Plus, it'll stand out in the mailbox.
Jason Wright brilliantly executed the Name Your Price direct mail campaign.
The results?
5000 sends. 500+ QR code scans. 8+ listing appointments.
And here's the thing—he only included a QR code. That's it. (see the example below)
The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:
1. The price they'd want to list for
2. Their property address
3. Their email and contact info
(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)
Then he followed up immediately.
Marketing—done like this—is magic. 🔥
To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Letter is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s.
We like to tell the consumers that selling is easy, fast and simple.
This message gets reinforced through postcards that tout results like:
“Sold in 3 days” or “Above Ask Price”
This devalues our service.
So what’s the alternative?
Show the sweat.
This is a postcard my team at Curaytor created for our client, Gretchen Coley.
Here’s what I love about this postcard:
- There’s a hook “Even our clients were shocked”
- We highlighted the pain the customer was experiencing
- We broke down our strategy (showed the how)
- We provided a specific performance metric to help reinforce the story
- We ended with a clear call to action
Put it to work for you. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.
S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.
Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this direct mail letter.
Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Every homeowner wants to feel like they made a smart investment buying when they did, where they did.
This is an opportunity for you to affirm their decision and prove it with relevant market data.
The flattery angle is a smart way to engage the consumer, provide value, and build trust.
And of course, don't just send the campaign and stop there.
Hit the phones to follow-up.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:
1. It educates the potential seller on the current market trends they should know about.
2. It creates a sense of curiosity about their home's value.
3. It positions you as the local expert.
Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.
Show me that you know me.
You've probably heard this phrase before. Good marketing builds credibility with your prospect by showing them that you understand them.
This strategy is an opportunity to get inside the mind of your prospect, include local data or market trends, and speak to the most common reasons why they might consider selling now.
You might be surprised to see how well your message resonates.
This is a great angle that answers the question "Why should I sell now?"
Here's why it works:
1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.
2. It includes a compelling, direct response CTA.
3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
This is a fantastic Just Sold angle.
S/O to Cole Team Real Estate for executing this brilliantly.
This is a strategy we like to call Market your marketing.
It's one of the best ways to turn your recent sales into more listings.
This is more than just a success story, it's proof that you're great at your job.
By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.