Unlock Exclusive Video and Hook Strategies
Upgrade to the Fast Track Plan and receive done-for-you weekly plans to stay consistent, save time, and market smarter.
.svg)
Direct Mail Templates
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Letter is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s.
We like to tell the consumers that selling is easy, fast and simple.
This message gets reinforced through postcards that tout results like:
“Sold in 3 days” or “Above Ask Price”
This devalues our service.
So what’s the alternative?
Show the sweat.
This is a postcard my team at Curaytor created for our client, Gretchen Coley.
Here’s what I love about this postcard:
- There’s a hook “Even our clients were shocked”
- We highlighted the pain the customer was experiencing
- We broke down our strategy (showed the how)
- We provided a specific performance metric to help reinforce the story
- We ended with a clear call to action
Put it to work for you. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.
S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.
Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this direct mail letter.
Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Every homeowner wants to feel like they made a smart investment buying when they did, where they did.
This is an opportunity for you to affirm their decision and prove it with relevant market data.
The flattery angle is a smart way to engage the consumer, provide value, and build trust.
And of course, don't just send the campaign and stop there.
Hit the phones to follow-up.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:
1. It educates the potential seller on the current market trends they should know about.
2. It creates a sense of curiosity about their home's value.
3. It positions you as the local expert.
Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.
This is a great angle that answers the question "Why should I sell now?"
Here's why it works:
1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.
2. It includes a compelling, direct response CTA.
3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
.png)
This is a fantastic Just Sold angle.
S/O to Cole Team Real Estate for executing this brilliantly.
This is a strategy we like to call Market your marketing.
It's one of the best ways to turn your recent sales into more listings.
This is more than just a success story, it's proof that you're great at your job.
By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.
.png)
There's power when you tell the truth in your marketing.
Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”
This is a principle in advertising.
Tell people what they already know with your direct mail marketing.
This strategy is a perfect example.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
.png)
This direct mail campaign generated a $2M listing.
Total spend, $1,200.
We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.
Here’s why it worked:
1. We had social proof (“Your neighbor hired us”).
2. We provided specifics about the sale that couldn’t be found online.
3. We shared a relevant statistic that piqued their curiosity.
Most importantly, we had a clear and direct call to action targeted towards serious sellers.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
The cost is about $1.20 per piece.
.png)
This strategy is called Zillow vs Agent.
(S/O to Jacob Stark for executing this strategy.)
First, a question for you: What happens to the Zestimate when you list a property?
Right—it changes to the list price.
Talk about the biggest punch in the gut.
If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.
What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.
But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.
Here's how to take advantage of that—
Before you put the home in the MLS, take a screenshot of the Zestimate.
Then after you sell it, you have a before and after to showcase how great you are at your job.
Here's the exact copy to use in your letter.
1 listing appointment, 120 letters sent.
Here's how the ZMA works:
1. Print out a screenshot of their Zestimate
2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)
3. Mail to your farm. Handwritten is better than mass-produced.
Pro-tip: Use Propstream to build your list and use the following parameters:
7+ years
4%+ interest rate
Owner occupied with 30%+ equity
Of course, feel free to adjust based on your own knowledge of the market.
.png)
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.
The process goes like this:
1. Do 5-10 CMAs.
2. Highlight the most notable one.
3. Send this letter to your farm.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
.png)
Just Sold Letters + Circle Dialing works.
The following campaigns resulted in multiple listing appointments.
Here's the pro-tip:
1. Build a targeted list. Ideally, homes that fit in your local "sell-box."
2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.
3. Make your offer clear and compelling.
And finally, don't wait for the inbound calls.
Hit the phones to follow up.
This needs to become an SOP every time you sell a home.
Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.
This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.
To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.
Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”
It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers.
Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.
This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.
The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.
Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.
It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."
Think about it this way....What are the reasons why someone would hesitate to reach out?
Address those concerns head on.
The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.
One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.
The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.
One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.
We've included 4 different Canva templates for you to choose from (or A/B test).
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyer’s budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.
As you adapt it to your audience, make sure to:
- Highlight who your buyer is and what they’re looking for.
- Specific information to build an emotional connection
- Include your personal cell number
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.
Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.
Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.