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Direct Mail Templates
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Letter is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s.
We like to tell the consumers that selling is easy, fast and simple.
This message gets reinforced through postcards that tout results like:
“Sold in 3 days” or “Above Ask Price”
This devalues our service.
So what’s the alternative?
Show the sweat.
This is a postcard my team at Curaytor created for our client, Gretchen Coley.
Here’s what I love about this postcard:
- There’s a hook “Even our clients were shocked”
- We highlighted the pain the customer was experiencing
- We broke down our strategy (showed the how)
- We provided a specific performance metric to help reinforce the story
- We ended with a clear call to action
Put it to work for you. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.
S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.
Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this direct mail letter.
Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Every homeowner wants to feel like they made a smart investment buying when they did, where they did.
This is an opportunity for you to affirm their decision and prove it with relevant market data.
The flattery angle is a smart way to engage the consumer, provide value, and build trust.
And of course, don't just send the campaign and stop there.
Hit the phones to follow-up.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:
1. It educates the potential seller on the current market trends they should know about.
2. It creates a sense of curiosity about their home's value.
3. It positions you as the local expert.
Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.
This is a great angle that answers the question "Why should I sell now?"
Here's why it works:
1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.
2. It includes a compelling, direct response CTA.
3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
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This is a fantastic Just Sold angle.
S/O to Cole Team Real Estate for executing this brilliantly.
This is a strategy we like to call Market your marketing.
It's one of the best ways to turn your recent sales into more listings.
This is more than just a success story, it's proof that you're great at your job.
By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.
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There's power when you tell the truth in your marketing.
Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”
This is a principle in advertising.
Tell people what they already know with your direct mail marketing.
This strategy is a perfect example.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
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This direct mail campaign generated a $2M listing.
Total spend, $1,200.
We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.
Here’s why it worked:
1. We had social proof (“Your neighbor hired us”).
2. We provided specifics about the sale that couldn’t be found online.
3. We shared a relevant statistic that piqued their curiosity.
Most importantly, we had a clear and direct call to action targeted towards serious sellers.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
The cost is about $1.20 per piece.
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This strategy is called Zillow vs Agent.
(S/O to Jacob Stark for executing this strategy.)
First, a question for you: What happens to the Zestimate when you list a property?
Right—it changes to the list price.
Talk about the biggest punch in the gut.
If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.
What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.
But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.
Here's how to take advantage of that—
Before you put the home in the MLS, take a screenshot of the Zestimate.
Then after you sell it, you have a before and after to showcase how great you are at your job.
Here's the exact copy to use in your letter.
1 listing appointment, 120 letters sent.
Here's how the ZMA works:
1. Print out a screenshot of their Zestimate
2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)
3. Mail to your farm. Handwritten is better than mass-produced.
Pro-tip: Use Propstream to build your list and use the following parameters:
7+ years
4%+ interest rate
Owner occupied with 30%+ equity
Of course, feel free to adjust based on your own knowledge of the market.
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You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.
The process goes like this:
1. Do 5-10 CMAs.
2. Highlight the most notable one.
3. Send this letter to your farm.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
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Just Sold Letters + Circle Dialing works.
The following campaigns resulted in multiple listing appointments.
Here's the pro-tip:
1. Build a targeted list. Ideally, homes that fit in your local "sell-box."
2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.
3. Make your offer clear and compelling.
And finally, don't wait for the inbound calls.
Hit the phones to follow up.
This needs to become an SOP every time you sell a home.
Sometimes, when a great home hits the market, the best buyer isn’t a stranger—it’s a friend or family member of someone already living nearby.
Use this letter when you’ve listed a home in a tightly knit community and want to tap into the power of word-of-mouth. It’s thoughtful, personal, and written in a way that reflects the pride neighbors already feel about where they live.
The goal isn’t just to promote the listing—it’s to help the right story reach the right people, through someone they trust.
Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.
Why it works:
- The message is focused and fresh.
- The proof is tangible—real homes, real numbers.
- And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.
Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.
Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.
This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.
And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.
This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”
For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.
This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.
This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.
It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.
Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.
Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.
This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.
Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.
Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.
Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.
By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.
If you want your listings to turn into more listings, this is the play.
The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.
Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.
Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.
Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:
• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions
Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.
This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.
In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.
That’s the power of this piece—it delivers hyper-local proof that now might be their moment.
Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.
Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.
Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.
This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.
Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.
At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.
Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.
By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.
By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.
That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.
The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.
Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.
If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.
This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.
Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.
The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.
Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.