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Direct Mail Templates
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Letter is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s.
We like to tell the consumers that selling is easy, fast and simple.
This message gets reinforced through postcards that tout results like:
“Sold in 3 days” or “Above Ask Price”
This devalues our service.
So what’s the alternative?
Show the sweat.
This is a postcard my team at Curaytor created for our client, Gretchen Coley.
Here’s what I love about this postcard:
- There’s a hook “Even our clients were shocked”
- We highlighted the pain the customer was experiencing
- We broke down our strategy (showed the how)
- We provided a specific performance metric to help reinforce the story
- We ended with a clear call to action
Put it to work for you. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.
S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.
Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this direct mail letter.
Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Every homeowner wants to feel like they made a smart investment buying when they did, where they did.
This is an opportunity for you to affirm their decision and prove it with relevant market data.
The flattery angle is a smart way to engage the consumer, provide value, and build trust.
And of course, don't just send the campaign and stop there.
Hit the phones to follow-up.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:
1. It educates the potential seller on the current market trends they should know about.
2. It creates a sense of curiosity about their home's value.
3. It positions you as the local expert.
Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.
This is a great angle that answers the question "Why should I sell now?"
Here's why it works:
1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.
2. It includes a compelling, direct response CTA.
3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
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This is a fantastic Just Sold angle.
S/O to Cole Team Real Estate for executing this brilliantly.
This is a strategy we like to call Market your marketing.
It's one of the best ways to turn your recent sales into more listings.
This is more than just a success story, it's proof that you're great at your job.
By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.
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There's power when you tell the truth in your marketing.
Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”
This is a principle in advertising.
Tell people what they already know with your direct mail marketing.
This strategy is a perfect example.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
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This direct mail campaign generated a $2M listing.
Total spend, $1,200.
We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.
Here’s why it worked:
1. We had social proof (“Your neighbor hired us”).
2. We provided specifics about the sale that couldn’t be found online.
3. We shared a relevant statistic that piqued their curiosity.
Most importantly, we had a clear and direct call to action targeted towards serious sellers.
Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.
The cost is about $1.20 per piece.
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This strategy is called Zillow vs Agent.
(S/O to Jacob Stark for executing this strategy.)
First, a question for you: What happens to the Zestimate when you list a property?
Right—it changes to the list price.
Talk about the biggest punch in the gut.
If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.
What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.
But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.
Here's how to take advantage of that—
Before you put the home in the MLS, take a screenshot of the Zestimate.
Then after you sell it, you have a before and after to showcase how great you are at your job.
Here's the exact copy to use in your letter.
1 listing appointment, 120 letters sent.
Here's how the ZMA works:
1. Print out a screenshot of their Zestimate
2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)
3. Mail to your farm. Handwritten is better than mass-produced.
Pro-tip: Use Propstream to build your list and use the following parameters:
7+ years
4%+ interest rate
Owner occupied with 30%+ equity
Of course, feel free to adjust based on your own knowledge of the market.
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You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.
The process goes like this:
1. Do 5-10 CMAs.
2. Highlight the most notable one.
3. Send this letter to your farm.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
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Just Sold Letters + Circle Dialing works.
The following campaigns resulted in multiple listing appointments.
Here's the pro-tip:
1. Build a targeted list. Ideally, homes that fit in your local "sell-box."
2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.
3. Make your offer clear and compelling.
And finally, don't wait for the inbound calls.
Hit the phones to follow up.
This needs to become an SOP every time you sell a home.
Scarcity sells, especially in real estate.
Tell someone they can’t have something, and suddenly it’s all they can think about.
That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”
From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.
This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.
A good Coming Soon campaign doesn’t just build anticipation—it builds connection.
This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”
We designed this campaign to make that moment more powerful.
It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.
This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.
Most Just Listed letters are forgettable. This one isn’t.
Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”
This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.
It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one
It’s not just a listing announcement. It’s a positioning play.
Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.
That’s what this campaign is built to do.
It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Just because it’s off the market doesn’t mean it’s off the table.
This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.
You’re not asking for a listing. You’re surfacing a possibility.
The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.
This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.
And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.
Sometimes the smartest move is the one no one’s expecting.
There’s one high-leverage play most agents never mention—and most sellers never consider.
The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.
This campaign feels personal and consultative, like you're sharing a trade secret.
It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.
And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.
Price isn’t always the problem. Exposure is.
Most sellers assume their home didn’t sell because it was priced too high.
And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.
That’s what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.
And it does two things instantly:
- Reframes the seller’s thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.
And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”
When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.
This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.
We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.
Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.
Every seller wants a better result—but few stop to assess what actually went wrong.
That’s what makes this campaign in The Summer Expired Series different.
Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro would—with clear, direct questions about pricing, prep, marketing, and exposure.
It’s simple, disarming, and incredibly effective. Because once a seller sees the gaps, they’re far more open to a better strategy—and a better agent.
This isn’t about assigning blame. It’s about creating clarity.
And clarity builds confidence.
A self-assessment that resets the conversation—and sets the stage for a smarter relist strategy.
Don’t ask for the listing. Earn their attention first.
When a seller feels burned by the process, the last thing they want is another pitch.
What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.
That’s why Campaign 1 in The Summer Expired Series leads with value.
Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.
This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.
This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.
When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.
This postcard is designed to capitalize on that kind of momentum.
It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.
It’s direct, credible, and built to spark conversations.
Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.
14.3% of deals were canceled in April.
That’s not just a headline—it’s a conversation starter. And this letter is designed to turn that market reality into a moment of connection with sellers who’ve pulled their homes off the market.
We’re not pitching. We’re not pressuring. We’re showing up with empathy, insight, and a clear reason to reach out right now.
This campaign works because it meets the seller where they are:
→ Discouraged but not done
→ Skeptical, but still open
→ Burned out, but hoping for a better plan
It validates their experience, shows you’ve done your homework, and makes a thoughtful offer—without asking for anything in return.
Send this to homeowners who canceled, expired, or withdrew their listings this spring.
This letter is built for one purpose: to help you start meaningful conversations with homeowners as we head into the summer season.
It’s an updated variation of Reasons Why People Are Selling This Summer—the campaign Gretchen Coley used to generate a $2.1M listing that sold in just two weeks.
The message is timely, relevant, and direct. It speaks to what sellers are actually thinking about right now: rates, timing, uncertainty, and whether it’s still a good time to sell.
Use this version to establish a new farm—or re-engage an existing one.
Just don’t forget to personalize:
- Include your local days on market
- Add real data about home values or recent activity
- Keep the call to action clear and simple
Direct mail doesn’t need 12 months to work. It just needs the right message at the right time.
Most “Just Sold” campaigns flex speed. This one shows staying power.
Because sometimes, the best proof of your value isn’t how fast you sell a home—but how you show up when it doesn’t sell quickly.
This letter is designed to highlight your unique value: persistence.
You didn’t panic.
You kept showing up, kept marketing, and delivered the result your clients deserved.
Use this campaign to tell that story—so future sellers know exactly who to call when the sale isn’t easy, and the stakes are high.