Unlock Exclusive Video and Hook Strategies
Upgrade to the Fast Track Plan and receive done-for-you weekly plans to stay consistent, save time, and market smarter.
.svg)
Direct Mail Templates
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.
Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.
The letter highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.
Our sixth letter, 'Let’s Reimagine How Your Home Is Sold,' is the final touchpoint in the 30-day sequence. It emphasizes creativity and strategy, showing the homeowner that selling their home requires more than just putting it on the market—it requires innovation. This letter sets you apart from other agents by highlighting the advanced tactics and marketing tools you bring to the table.
Letter 4, 'Why Your Home Didn’t Sell—and How to Fix It,' takes the conversation deeper. It identifies potential reasons their home didn’t sell and introduces a specific solution: the Professional Listing Review. This letter combines empathy with actionable value, inviting the homeowner to explore how minor changes could lead to major results. It’s an important part of the sequence, transitioning from trust-building to offering practical help.
The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.
One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.
The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.
One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.
We've included 4 different Canva templates for you to choose from (or A/B test).
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
As the year winds down, it’s the perfect time to pause, reflect, and get ready for what’s next. To make the most of this quieter season, we’ve created the ListingLeads.com End-of-Year Marketing Checklist—a simple and effective way to fine-tune your brand and set yourself up for success in the New Year.
This checklist is your go-to guide for tackling those tasks that often get overlooked during busier months, such as:
- Fixing broken links.
- Updating your bios.
- Cleaning up your database.
…and more!
In just a few focused hours, you can complete these steps and enter 2025 with your brand in top shape. While others scramble to catch up, you’ll already be ahead of the game—armed with a solid plan to make this your best year yet.
So, take a moment to get started. You’ll be glad you did when the New Year rolls around.
Enjoy the holidays! We’re excited to help you hit the ground running when we’re back on January 2nd.
Let’s make 2025 amazing together!
The last letter in this campaign, 'A Lot Has Changed,' is a 6-month follow-up designed to re-engage homeowners who didn’t relist earlier. It acknowledges the time that has passed and highlights how the market has shifted in their favor. This letter is all about rekindling interest and offering a fresh perspective, positioning you as the go-to agent when they’re ready to relist.
Letter 5 in the sequence is 'Before You Relist, Do This First.' At this stage, the homeowner is beginning to see the value in a strategic relisting. This letter offers a detailed market analysis as a key step before making their next move. It’s designed to position you as a resourceful and knowledgeable partner, providing the clarity they need to make an informed decision.
Letter 3 in our campaign is 'Persistence and Proven Results.' This is where you build trust through storytelling. By sharing a specific success story, you show the homeowner that selling after an expired listing is not only possible but also achievable with the right approach. This letter reinforces your persistence and commitment, showing them that you’ll go the extra mile to get results.
This is the second letter in the campaign: 'The Biggest Mistake Expired Listings Make.' Now that you’ve established empathy with the homeowner in Letter 1, this letter shifts the focus to education. It identifies a critical mistake many sellers make—relisting without a strategy—and positions you as the expert who can help them avoid it. This letter is all about building credibility and gently challenging their assumptions about what it takes to sell a home.
Welcome to the first letter in our expired listings campaign: 'The Frustration of an Unsold Home.' This letter sets the tone for the entire sequence. It acknowledges the homeowner’s frustration, validates their experience, and positions you as a solution-oriented agent. It’s designed to open the door for meaningful engagement by addressing the emotional pain points many expired homeowners feel. Use this letter to establish trust and empathy right from the start.
Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.
Here’s why this niche should be a cornerstone of your business:
1. The Numbers Speak for Themselves
Based on available data, nearly 40% of expired listings are relisted within the first 30 days, and many of these homeowners choose to work with a new agent. That’s your window of opportunity. By targeting this group early, with the right messaging and strategy, you can establish trust and secure listings before your competition.
But it doesn’t stop there. Some homeowners take longer to re-engage, which is why a long-term follow-up approach—like our 6-month campaign—can capture those who are ready later.
2. High Intent, Frustrated Sellers
Unlike other lead sources, expired listing homeowners are already committed to the idea of selling. Their frustration isn’t with the idea of moving—it’s with the process that failed them.
These sellers are looking for:
- A proactive agent who can deliver results.
- A fresh strategy that avoids the mistakes of their first attempt.
- Clarity on what went wrong and how to fix it.
When you show empathy, expertise, and persistence, you stand out as the agent who can turn their situation around.
3. A Problem You Can Solve
The primary reasons listings fail to sell are:
- Pricing: The home wasn’t priced correctly for the market.
- Marketing: The home wasn’t effectively marketed to the right buyers.
- Presentation: The home didn’t appeal to buyers visually or emotionally.
With your expertise, these problems are solvable. By targeting expired listings, you’re working with sellers who need your skills—not just someone to list their home again.
Expired listings are a goldmine of opportunity, but success requires more than just sending out a postcard and hoping for the best. It’s about empathy, persistence, and offering clear solutions. With the data we’ve gathered and the systematic approach outlined here, you can turn expired listings into a cornerstone of your real estate business—and build a reputation as the agent who gets results.
Let’s dive into the sequence and strategies that will set you apart in this lucrative niche!
This is a hidden-gem of a campaign. Right now, most people ONLY circle prospect on their sales but if you think about it – you can do this for you buyers as well. That’s why we love the Buyer Circle Prospecting Letter. When you help a buyer find a home, tell all the neighbors about the story. This position you as a local expect and helps you start more conversations with prospective sellers.
This sales letter works because it’s timely, relevant, and low-pressure. It starts by grabbing attention with a 12% jump in mortgage applications—a statistic that feels significant, especially when paired with the 52% year-over-year increase. This creates curiosity and positions you as a knowledgeable expert.
It’s effective because it connects the data to the reader’s situation. By highlighting the growing pool of buyers and how it could lead to more offers and higher prices, it gives homeowners a reason to consider their options.
The call-to-action is simple: “Text me your address.” It feels personal, easy, and offers immediate value—a professional home value report. Even if they’re not planning to sell, it’s worth it to stay informed. The calm, conversational tone builds trust without any pressure, making it more likely they’ll take action.
This letter stands out because it delivers useful information, offers real value, and makes it easy for homeowners to respond.
Sometimes, when a great home hits the market, the best buyer isn’t a stranger—it’s a friend or family member of someone already living nearby.
Use this letter when you’ve listed a home in a tightly knit community and want to tap into the power of word-of-mouth. It’s thoughtful, personal, and written in a way that reflects the pride neighbors already feel about where they live.
The goal isn’t just to promote the listing—it’s to help the right story reach the right people, through someone they trust.
Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.
Why it works:
- The message is focused and fresh.
- The proof is tangible—real homes, real numbers.
- And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.
Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.
Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.
This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.
And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.
This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”
For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.
This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.
This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.
It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.
Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.
Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.
This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.
Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.
Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.
Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.
By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.
If you want your listings to turn into more listings, this is the play.
The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.
Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.
Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.
Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:
• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions
Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.
This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.
In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.
That’s the power of this piece—it delivers hyper-local proof that now might be their moment.
Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.
Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.
Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.
This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.
Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.
At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.
Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.
By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.
By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.
That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.
The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.
Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.
If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.
This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.
Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.
The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.
Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.