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Direct Mail Templates
Scarcity sells, especially in real estate.
Tell someone they can’t have something, and suddenly it’s all they can think about.
That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”
From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.
This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.
Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.
The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.
Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.
Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.
This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.
To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.
Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
A Just Listed letter isn’t just about announcing a new listing—it’s about making homeowners pay attention to how it could impact their home’s value. Every sale in a neighborhood sets a new benchmark, influencing what buyers are willing to pay. This letter shifts the conversation from “Oh, another home for sale” to “Why should I care?”
It also serves another purpose: showcasing your marketing strategy without saying “Look how great I am.” By sharing real numbers—social media views, private showings, buyer interest—you’re proving that your approach gets results. And by offering to personally share the final sale details, you create an easy, value-driven way to stay in touch with potential future sellers.
Use this letter to position yourself as the agent who understands the market, drives demand, and keeps homeowners informed.
This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.
Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them.
When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.
That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you.
Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.
Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.
This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.
The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.
Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.
It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)
Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).
Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."
Think about it this way....What are the reasons why someone would hesitate to reach out?
Address those concerns head on.
This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.
In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.
That’s the power of this piece—it delivers hyper-local proof that now might be their moment.
Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.
Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.
Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.
This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.
Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.
At this point, the FSBO seller has likely had some level of interest—but interest doesn’t equal a sale.
Letter #3 is where you introduce a no-risk solution: a 30-day listing agreement designed to get them across the finish line. No long-term contracts, no pressure—just a smart, performance-based approach that removes the biggest barrier FSBO sellers have about working with an agent.
By now, they know you’re not just another agent trying to “win the listing.” You’ve provided value, built trust, and positioned yourself as a problem solver.
By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.
That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.
The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.
Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.
If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.
This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.
Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.
Why it works:
- The message is focused and fresh.
- The proof is tangible—real homes, real numbers.
- And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.
Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.
Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.
This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.
And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.
Felt like Expired letters needed a little love.
Rather than just another sales pitch, you want to connect with the homeowner on a deeper level.
Here's why this Expired letter hits different—
1. Show them that you know them. They probably have had a wave of agents reach out since their home didn't sell. Acknowledge the fact, then put yourself on the same side of the table: You're not buying it.
2. Empathize with their situation: You're frustrated, disappointed, and likely pretty annoyed…
3. Deliver the anti-sales pitch. Be objective in why their home didn't sell.
4. Personalize the pitch. Show them that you've done your research. You're invested: To sell for top dollar, there are 10 essential marketing tactics. I’ve reviewed your home on the Multiple Listing Service and you’re missing 6 of them.
5. Value > Pressure. Offer your insights and value upfront without asking anything in return.
Next time you need an Expired letter, give this one a try. 👇
Words can develop a reputation.
And the "Cash Offer" has been abused.
We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.
So, we've developed a new campaign.
It's the anti-gimmick approach.
Here's why it works:
1. The front of the card grabs attention
2. The language takes the pressure off the consumer and puts you on the same side of the table
3. It includes social proof to prove that you're great at your job
4. It ends with a direct response CTA
See what you think. 👇
S/O to Jeremy Davis from Palm Agent.
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
It matters because it could literally cost them thousands of dollars in equity they've earned.
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
Plus, it'll stand out in the mailbox.
Jason Wright brilliantly executed the Name Your Price direct mail campaign.
The results?
5000 sends. 500+ QR code scans. 8+ listing appointments.
And here's the thing—he only included a QR code. That's it. (see the example below)
The QR code drove traffic to a custom landing page where the consumer answers 3 quick questions:
1. The price they'd want to list for
2. Their property address
3. Their email and contact info
(He did this via a typeform survey on the landing page that integrates into Follow Up Boss)
Then he followed up immediately.
Marketing—done like this—is magic. 🔥
To create your own QR code, simply build your landing page, add the URL to the Canva template below, and download your design as PDF Print. Watch this video to see exactly how to do it. 👇
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Letter is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s.
We like to tell the consumers that selling is easy, fast and simple.
This message gets reinforced through postcards that tout results like:
“Sold in 3 days” or “Above Ask Price”
This devalues our service.
So what’s the alternative?
Show the sweat.
This is a postcard my team at Curaytor created for our client, Gretchen Coley.
Here’s what I love about this postcard:
- There’s a hook “Even our clients were shocked”
- We highlighted the pain the customer was experiencing
- We broke down our strategy (showed the how)
- We provided a specific performance metric to help reinforce the story
- We ended with a clear call to action
Put it to work for you. ⬇️
Every time you complete a CMA, it's an opportunity to start more conversations—and book listing appointments.
S/O to Steve Stych who sent the exact letter that you'll see below, and got a listing appointment that turned into a signed listing. He then sold that listing in 2 days. The total cost to mail out the letters was about $225. And the GCI he's generated from this campaign? $15,000.
Take your most marketable CMA and turn it into a direct mail campaign to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Send out this direct mail letter.
Pro-Tip: Include your selling programs on the right side of the letter so they know their selling options.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
This tactic is fire.
If you want to generate more opportunities with less effort, take your best performing email or social campaigns and turn them into a postcard/letter that you can mail to your farm.
Doubling down on your winners is how you can get more listings in a low inventory market.
If you're looking for a strategy to build instant rapport with prospects, it's this one.
Every homeowner wants to feel like they made a smart investment buying when they did, where they did.
This is an opportunity for you to affirm their decision and prove it with relevant market data.
The flattery angle is a smart way to engage the consumer, provide value, and build trust.
And of course, don't just send the campaign and stop there.
Hit the phones to follow-up.
If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send:
1. It educates the potential seller on the current market trends they should know about.
2. It creates a sense of curiosity about their home's value.
3. It positions you as the local expert.
Send this direct mail campaign out to a hot neighborhood near you and hit the phones to follow-up.
Show me that you know me.
You've probably heard this phrase before. Good marketing builds credibility with your prospect by showing them that you understand them.
This strategy is an opportunity to get inside the mind of your prospect, include local data or market trends, and speak to the most common reasons why they might consider selling now.
You might be surprised to see how well your message resonates.
This is a great angle that answers the question "Why should I sell now?"
Here's why it works:
1. It highlights relevant, specific market trends that they'd care about. You're not waiting for permission to be helpful. You're actively bringing information to them that they should know about.
2. It includes a compelling, direct response CTA.
3. It builds rapport and trust. It makes the communication feel more personal and less like a standard sales pitch.
Most people don't know all their options when it comes to selling their home.
Whether it's a Cash Offer, Fix & Flip, Buy Before You Sell, or a Traditional Sale—educate the consumer on the options they have when they work with you.
This direct mail letter is a great example—it's value-first, but it includes a section where they can compare their options.
This is a subtle way to provide value, build trust, and educate the consumer on how you can help them navigate this market.
This is a fantastic Just Sold angle.
S/O to Cole Team Real Estate for executing this brilliantly.
This is a strategy we like to call Market your marketing.
It's one of the best ways to turn your recent sales into more listings.
This is more than just a success story, it's proof that you're great at your job.
By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.