.svg)
Email Campaigns
One of the most effective ways to generate high-quality seller leads is through targeted, personalized outreach—like the email you’re about to send to your database. When you share real success stories, such as a client’s home value increasing by $27,500 in just eight months, you’re doing more than just marketing—you’re offering tangible proof of the value you can bring.
Be sure to personalize this message with a real-world example of a CMA you completed for a client.
This is a seller activation email designed to provide facts over fear.
In today’s world, consumers are constantly bombarded with news about the real estate market. As professionals, it’s our job to provide you with information that doesn’t induce fear but rather gives you the confidence to make informed decisions.
This might be the best news we’ve gotten all year –
Interest rates have fallen to a 52-week low.
This is the perfect opportunity to re-engage your database and identify high-intent leads.
This is a seller activation email designed to help provide relevant information to prospective sellers and at the same time, establish your unique value proposition.
We recommend sending this email to your database and then building a call list of anyone who opens up the email because the subject line is a signal that they are interested in selling.
Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them.
This campaign is designed to educated them and spark a conversation around selling their home.
This market analysis email is based on a highly successful Instagram video that garnered 600,000 views! By sending this detailed breakdown of property values and growth trends in key neighborhoods to your database, you can engage your database with easy-to-digest local market trends.
The P.S. is also irresistible :)
In today's dynamic real estate market, keeping your clients informed is crucial for maintaining strong relationships and positioning yourself as their go-to advisor. By regularly sharing timely and relevant market insights, you can ensure you stay top of mind with your clients. This proactive approach not only demonstrates your expertise but also helps you generate high-quality inbound leads, as clients will appreciate the value you provide and are more likely to reach out when they're ready to make real estate decisions.
Consistent communication is key to building trust and staying top-of-mind with your client.
This email campaign is designed to provide your clients with timely insights.
One quick pro-tip: When you send this email, you can track (within your CRM) who is opening the email. This is the PERFECT call list for your sales team.
When you bring value-based email marketing together with outbound sales, it’s magic.
Staying connected with your sphere of influence (SOI) and keeping them informed about the latest market trends is a powerful strategy in real estate. By regularly updating your contacts on current events and market conditions, you not only provide valuable insights but also position yourself as a trusted advisor. This approach leads to more repeat and referral business, as satisfied clients are more likely to recommend you to their friends and family.
In this email, I want to address a pressing issue many homeowners face today—the rising costs of insurance and taxes—and offer my expertise to help you navigate these challenges.
This email leverages a success story from a recent CMA (Comparative Market Analysis) to generate high-intent seller leads. By highlighting a client's significant equity gain, the email emphasizes the timeliness and relevance of the information, creating curiosity and urgency for potential sellers to learn their home's current value. The approach is designed to attract homeowners who might be contemplating selling by offering a complimentary professional home value report and an estimate of their net proceeds after selling.
This week's email campaign is designed to help you keep your clients informed about current market trends and generate high-quality, warm seller leads.
By providing timely and relevant information, you can build trust and establish yourself as knowledgeable professionals. The personalized offer for a custom home value report encourages engagement, making it easier for you to connect with potential sellers.
The Circle Prospecting Email Strategy leverages targeted outreach and client engagement to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.
In today’s competitive real estate market, staying top-of-mind with local homeowners is crucial for success. Our "Sale Of The Week" email campaign is designed to provide timely, hyper-local insights that homeowners can't easily find online. By sharing detailed analysis of recent, noteworthy sales, like how quickly a home sold and the factors contributing to its swift sale, we help our clients (real estate agents) demonstrate their in-depth knowledge and expertise in their local market.
Each email is crafted to keep homeowners informed about important market trends, showcasing your ability to understand and navigate the current real estate landscape. This not only positions you as a market expert but also fosters trust and credibility among potential sellers.
The benefits of this strategy are threefold:
1. Top-of-Mind Awareness: By regularly sharing valuable information, you stay at the forefront of homeowners' minds when they consider selling their homes.
2. Market Expertise: Highlighting your knowledge of local market trends establishes you as the go-to real estate professional in your area.
3. New Listing Opportunities: The seller-centric call-to-actions (CTAs) encourage homeowners to reach out for professional home value reports and consultations, creating potential new listings.
By leveraging this campaign, you can effectively engage with your audience, build stronger relationships, and ultimately, generate more listing opportunities.
Sending timely and relevant emails to your database is essential for keeping your prospects informed about the latest market trends. This not only helps them stay updated but also fosters engagement, building trust and converting prospects into loyal customers. By sharing valuable insights, you position yourself as a knowledgeable and reliable resource, enhancing your relationships and boosting your business.
Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style.
Introducing the 10-Word Cold Outreach Email.
What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response.
For example:
Subject Line: Tom Ferry
Body: Have you given up on trying to buy this year?
Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.
Here's why it’s effective:
- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.
- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.
- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
How to Use It
This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.
By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.
One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"
For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.
Here's why it works:
1. The email opens with a relevant hook about how more sellers are entering the market. Pro-tip: Localize the inventory data for your market.
2. Including "Out of curiosity" softens the ask.
3. Multiple choice makes it easy to answer.
4. It includes a compelling p.s. with a relevant CTA for a home value report.
Put it to work.👇
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.
Even now, we’re selling over 12,000 homes a day.
This campaign helps you speak directly to that motivated seller—the one who needs clarity.
Keep your head in the game. The consumer needs you more than ever.
Confusion isn’t the enemy—silence is.
Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue
Don’t wait for the market to “settle.” Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for
It’s not about predicting the future. It’s about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Here’s how to use it to spark listing conversations:
- Lead with service—offer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.
They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.
This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.
Because in a cautious market, people don’t stop moving. They just move differently.
This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.