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Email Campaigns
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers?
If you sell a significant percentage of homes off-market, be sure to include that data point in the email.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? The key is to highlight what most buyers don’t know—like the fact that 1.2 million U.S. home sales in 2024 happened off-market, roughly 24% of all transactions.
Pro tip: if you sell a significant percentage of homes off-market, replace the national stat with your own for even greater impact.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyers’ budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.
Think of this email campaign as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are and what they’re looking for.
- Include your personal cell number.
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."
“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
It’s concise. It’s compelling. And it’s value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Don’t wait for permission to be useful. Send this email today.
The best marketing speaks directly to the consumers needs and desires.
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.
That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.
This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.
Even now, we’re selling over 12,000 homes a day.
This campaign helps you speak directly to that motivated seller—the one who needs clarity.
Keep your head in the game. The consumer needs you more than ever.
Confusion isn’t the enemy—silence is.
Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue
Don’t wait for the market to “settle.” Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for
It’s not about predicting the future. It’s about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.
Most agents wait for sellers to raise their hand. Top agents create the moment.
Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.
This campaign meets them right there, in that moment of uncertainty.
Here’s how to use it to spark listing conversations:
- Lead with service—offer personalized insight, not a generic sales pitch.
- Frame the home equity report as a decision-making tool, not a valuation.
- Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.
They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.
This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.
Use this message to reset the conversation:
- Shift the narrative from timing to timeline.
- Show them how national data actually supports their local decision.
- Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.
National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.
Because in a cautious market, people don’t stop moving. They just move differently.
This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.
This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.
It’s a national view—but one that helps you frame local conversations with more clarity and confidence.
Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.
Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.
This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.
Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?
This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.
Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.