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Email Campaigns
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight.
These emails are designed to engage your database, establish you as the market expert and build trust with your prospects.
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.
That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.
Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.
Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.
That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.
This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.
This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.
Pro-tip: Follow-up with a personalized text to anyone who opens.
You don't want to sleep on this one. ⬇️
I think we’re on track for a great end of the year.
Affordability is coming down for the first time in 4 years.
Buyer mortgage applications are up 10%.
A lot of people who have stepped out of the market are coming back in.
Let’s be the agents who get in front of our clients with valuable information so we can help them navigate the market.
Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.
This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.
You’ve likely seen the news.
The Fed cut rates.
You’ve probably been thinking how do I communicate this update in a way that’s informative and helpful to my audience without coming across as pushy or aggressive.
Don’t worry, I’ve got you covered.
I wrote this bonus campaign for you to use because the timing matters.
Let’s get this sent out to your database ASAP.
Note; the PS is a soft-CTA that you can personalize with your own success story.
Conversations = Appointments.
Appointments = Listings.
Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.
When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.
Keeping your database informed about what’s happening in the market is mission-critical if you want to build trust.
Last week, we heard the news that interest rates hit another 52-week low.
This is the type of good news we have to be sharing with our database.
Email marketing is the highest ROI marketing channel but you can’t just sell all the time. Instead, you have to figure out ways to keep your audience informed and engaged – all while building trust.
So this email is designed to be the ANTI-Buy NOW email. The reality is, consumers are facing historic affordability challenges.
Say that.
It builds trust and confidence with the consumer.
No more date the rate and marry the house nonsense.
In order to build trust and confidence with the consumer, you have to consistently deliver value. Part of our job as professional real estate agents is to keep the consumer informed on important updates.
So when Jerome Powell announces that a rate cut is imminent, it’s the perfect opportunity to engage our database with value.
One of the most effective ways to generate high-quality seller leads is through targeted, personalized outreach—like the email you’re about to send to your database. When you share real success stories, such as a client’s home value increasing by $27,500 in just eight months, you’re doing more than just marketing—you’re offering tangible proof of the value you can bring.
Be sure to personalize this message with a real-world example of a CMA you completed for a client.
This is a seller activation email designed to provide facts over fear.
In today’s world, consumers are constantly bombarded with news about the real estate market. As professionals, it’s our job to provide you with information that doesn’t induce fear but rather gives you the confidence to make informed decisions.
You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
“Can I make a low offer?”
It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.
According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
We call this a “fast ball” email because it’s quick, clean, and built to get replies.
It leads with empathy. It sounds personal, even off-the-cuff. And it mirrors the exact conversations many agents are already having right now, where people want to move but feel frozen by uncertainty.
The format is simple on purpose: A short, genuine note that puts a few common scenarios on the table and invites the reader to raise their hand. That’s it.
Let’s get it out there.
This campaign has generated millions of dollars in listing appointments. It's the incredibly popular Name Your Price campaign.
Here's a pro-tip: This tactic was originally designed to be an email campaign but really smart agents are leveraging it as a direct mail piece as well.
When an idea works, extend it to other channels.
Always double down on your winners.
When interest rates so much as wobble, buyer psychology shifts. Not always in ways you can predict—but often in ways you can use. A modest dip doesn’t just increase affordability. It gives fence-sitters permission to act.
With the Bank of Canada’s next rate announcement coming July 30, now is the time to steady your message.
This email helps you do just that—calmly, confidently, and with purpose.
Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.
A subtle shift in rates can unlock serious momentum.
When mortgage rates ease—even slightly—buyers don’t just gain affordability. They gain confidence. According to Redfin, a recent dip from 7.08% to 6.67% gave buyers with a $3,000/month budget $16,000 more in purchasing power—enough to afford a $455,000 home instead of $439,000.
That kind of shift can often spark renewed energy: faster tours, fewer concessions, more decisive offers.
Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Slow season? Only if you sit it out.
The best agents don’t wait for momentum. They create it.
And right now, the market just handed you a reason to re-engage homeowners in your database.
30-year mortgage rates just hit their lowest point since April.
Top agents use shifts like this to sharpen their timing and separate from the pack.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
That’s the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.
We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
It seems like sellers everywhere want more than their home is worth right now.
Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.
That’s the mindset we built this campaign to address.
Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.
It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
The Bank of Canada may cut rates later this year—but buyers don’t need to wait on that to make progress. There are smart, practical ways to improve affordability right now.
The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.
Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.