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Email Campaigns
This might be the best news we’ve gotten all year –
Interest rates have fallen to a 52-week low.
This is the perfect opportunity to re-engage your database and identify high-intent leads.
This is a seller activation email designed to help provide relevant information to prospective sellers and at the same time, establish your unique value proposition.
We recommend sending this email to your database and then building a call list of anyone who opens up the email because the subject line is a signal that they are interested in selling.
Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them.
This campaign is designed to educated them and spark a conversation around selling their home.
This market analysis email is based on a highly successful Instagram video that garnered 600,000 views! By sending this detailed breakdown of property values and growth trends in key neighborhoods to your database, you can engage your database with easy-to-digest local market trends.
The P.S. is also irresistible :)
In today's dynamic real estate market, keeping your clients informed is crucial for maintaining strong relationships and positioning yourself as their go-to advisor. By regularly sharing timely and relevant market insights, you can ensure you stay top of mind with your clients. This proactive approach not only demonstrates your expertise but also helps you generate high-quality inbound leads, as clients will appreciate the value you provide and are more likely to reach out when they're ready to make real estate decisions.
Consistent communication is key to building trust and staying top-of-mind with your client.
This email campaign is designed to provide your clients with timely insights.
One quick pro-tip: When you send this email, you can track (within your CRM) who is opening the email. This is the PERFECT call list for your sales team.
When you bring value-based email marketing together with outbound sales, it’s magic.
Staying connected with your sphere of influence (SOI) and keeping them informed about the latest market trends is a powerful strategy in real estate. By regularly updating your contacts on current events and market conditions, you not only provide valuable insights but also position yourself as a trusted advisor. This approach leads to more repeat and referral business, as satisfied clients are more likely to recommend you to their friends and family.
In this email, I want to address a pressing issue many homeowners face today—the rising costs of insurance and taxes—and offer my expertise to help you navigate these challenges.
This email leverages a success story from a recent CMA (Comparative Market Analysis) to generate high-intent seller leads. By highlighting a client's significant equity gain, the email emphasizes the timeliness and relevance of the information, creating curiosity and urgency for potential sellers to learn their home's current value. The approach is designed to attract homeowners who might be contemplating selling by offering a complimentary professional home value report and an estimate of their net proceeds after selling.
This week's email campaign is designed to help you keep your clients informed about current market trends and generate high-quality, warm seller leads.
By providing timely and relevant information, you can build trust and establish yourself as knowledgeable professionals. The personalized offer for a custom home value report encourages engagement, making it easier for you to connect with potential sellers.
The Circle Prospecting Email Strategy leverages targeted outreach and client engagement to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.
In today’s competitive real estate market, staying top-of-mind with local homeowners is crucial for success. Our "Sale Of The Week" email campaign is designed to provide timely, hyper-local insights that homeowners can't easily find online. By sharing detailed analysis of recent, noteworthy sales, like how quickly a home sold and the factors contributing to its swift sale, we help our clients (real estate agents) demonstrate their in-depth knowledge and expertise in their local market.
Each email is crafted to keep homeowners informed about important market trends, showcasing your ability to understand and navigate the current real estate landscape. This not only positions you as a market expert but also fosters trust and credibility among potential sellers.
The benefits of this strategy are threefold:
1. Top-of-Mind Awareness: By regularly sharing valuable information, you stay at the forefront of homeowners' minds when they consider selling their homes.
2. Market Expertise: Highlighting your knowledge of local market trends establishes you as the go-to real estate professional in your area.
3. New Listing Opportunities: The seller-centric call-to-actions (CTAs) encourage homeowners to reach out for professional home value reports and consultations, creating potential new listings.
By leveraging this campaign, you can effectively engage with your audience, build stronger relationships, and ultimately, generate more listing opportunities.
Sending timely and relevant emails to your database is essential for keeping your prospects informed about the latest market trends. This not only helps them stay updated but also fosters engagement, building trust and converting prospects into loyal customers. By sharing valuable insights, you position yourself as a knowledgeable and reliable resource, enhancing your relationships and boosting your business.
Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style.
Introducing the 10-Word Cold Outreach Email.
What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response.
For example:
Subject Line: Tom Ferry
Body: Have you given up on trying to buy this year?
Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.
Here's why it’s effective:
- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.
- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.
- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
How to Use It
This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.
By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.
One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"
For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.
Here's why it works:
1. The email opens with a relevant hook about how more sellers are entering the market. Pro-tip: Localize the inventory data for your market.
2. Including "Out of curiosity" softens the ask.
3. Multiple choice makes it easy to answer.
4. It includes a compelling p.s. with a relevant CTA for a home value report.
Put it to work.👇
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This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
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S/O to Jeremy Davis from Palm Agent.
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
It matters because it could literally cost them thousands of dollars in equity they've earned.
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.
We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.
Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.
The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.
This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.
The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.
And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.
Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.
This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.
The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.
And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.
This “Forward to a Friend” email has been one of our top performers for years, and this new version makes it even stronger. Why? Because it does three things at once: it gives your database insider access before the listing goes public, it assumes they’re not the buyer (which lowers resistance), and it gives them a simple, clear CTA: share it with someone who might be.
That combination is why this campaign consistently drives conversations, referrals, and results.
Momentum is everything. Once you’ve sparked curiosity with your pre-appointment email, the next move is to double down - but only with the people who leaned in the first time. That’s why this follow-up is targeted to just the openers. They’ve already raised their hand. Now you fan the flame.
This email takes the intrigue even higher. The subject line flips the script with “I was wrong,” pulling readers back in. The body? It escalates the buzz, paints the home as even more desirable, and gives a clear timeline for when the official details will drop.
The beauty here is in the anticipation - you’re keeping them hooked, making them feel like insiders, and setting up the perfect runway for the launch.
Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.
Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.
What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.
Pro-Tip: Send this email next.
The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.
You'll notice that it's not your typical "Find Out How Much Your Home Is Worth" email.
The first sentence immediately increases the perceived value of what you're offering: I don't send an email like this often.
Then we "show the sweat" - give the reader an idea of how much work you put into creating these reports.
Then close with an offer.
Send it today and let's get you a listing appointment. :)
Here’s the reality: only 6–8% of your database is actually thinking about moving right now. Which means dialing for dollars isn’t just exhausting, it’s inefficient.
There’s a smarter play: let your marketing tell you who’s raising their hand. That’s what this campaign is built to do.
We call it “qualify through copy.” Here’s how it works:
- The subject line “What do buyers really want right now?” works as a filter. The only people opening are the ones curious about buyer demand… and those are your potential sellers.
- Once the email goes out, track your opens. That’s your call list for the week.
- The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if they’re not ready yet.
- Finally, the P.S.—“before you go”—is a soft call-to-action inspired by Dean Linnell’s Friday Morning Coffee Newsletter.
So don’t think of this as “just another email.” It’s a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s fantastic reel and built around a viral, share-worthy hook. It’s your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.
Send it as-is, or add your own signature touches to show how you prepare and promote homes.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
You’re not just sending an email, you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time, and you’re not offering another seminar, calculator, or generic home search.
Instead, you’re offering what today’s buyers actually want: A great deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If you have access to off-market deals, consider sending this version instead.
You’re not just sending an email - you’re making an offer. That’s the power of this campaign.
It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.
From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time and you’re not offering another seminar or generic home search.
Instead, you’re offering what every serious buyer actually wants: An off-market deal.
It ends with a clear CTA: Reply “I’m Ready.”
And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.
If sourcing off-market homes isn’t something you offer, try this version instead.
The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.
This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.
But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
The housing market runs on speed. But buyers? They run on timing.
That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.
And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.
This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.
Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating demand before it hits the market.