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Email Campaigns
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers?
If you sell a significant percentage of homes off-market, be sure to include that data point in the email.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? The key is to highlight what most buyers don’t know—like the fact that 1.2 million U.S. home sales in 2024 happened off-market, roughly 24% of all transactions.
Pro tip: if you sell a significant percentage of homes off-market, replace the national stat with your own for even greater impact.
This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.
To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.
If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.
This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.
Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:
- 15 responses
- 10 interested parties
- 6 tours completed
- 5 potential listings
Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyers’ budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.
Think of this email campaign as your Magic Buyer “Roundup”—a chance to represent multiple buyers at once while positioning yourself as the agent who goes the extra mile.
As you adapt it to your audience, make sure to:
- Highlight who your buyers are and what they’re looking for.
- Include your personal cell number.
- Use a direct response CTA in the P.S. to drive action.
If you want to grab attention and convert curiosity into action, this campaign is your blueprint.
It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.
By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.
At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.
Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.
Together, these strategies create a message that inspires action and helps you win your next listing.
Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.
Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.
But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.
They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."
I challenge you to think differently about every aspect of your listing marketing.
Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."
“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.
This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
Is spring housing demand already starting?
According to HousingWire lead analyst Logan Mohtashami, the answer is yes.
In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.
While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.
As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.
This campaign alone has generated hundreds of listing opportunities.
It’s concise. It’s compelling. And it’s value-driven.
Pro-tip: Follow up with a personalized text to anyone who responds.
Don’t wait for permission to be useful. Send this email today.
The best marketing speaks directly to the consumers needs and desires.
According to a recent Zillow research study, Almost two thirds considered renting out their home before selling. About two thirds of sellers (66%) said they at least thought about renting out their home. A smaller share (28%), however, said they seriously considered renting out their home.
That’s why, we’ve created the Rent vs. Sell email. It’s designed to start conversations with serious sellers.
This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
This week's email campaign is designed to help you keep your clients informed about current market trends and generate high-quality, warm seller leads.
By providing timely and relevant information, you can build trust and establish yourself as knowledgeable professionals. The personalized offer for a custom home value report encourages engagement, making it easier for you to connect with potential sellers.
The Circle Prospecting Email Strategy leverages targeted outreach and client engagement to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.
In today’s competitive real estate market, staying top-of-mind with local homeowners is crucial for success. Our "Sale Of The Week" email campaign is designed to provide timely, hyper-local insights that homeowners can't easily find online. By sharing detailed analysis of recent, noteworthy sales, like how quickly a home sold and the factors contributing to its swift sale, we help our clients (real estate agents) demonstrate their in-depth knowledge and expertise in their local market.
Each email is crafted to keep homeowners informed about important market trends, showcasing your ability to understand and navigate the current real estate landscape. This not only positions you as a market expert but also fosters trust and credibility among potential sellers.
The benefits of this strategy are threefold:
1. Top-of-Mind Awareness: By regularly sharing valuable information, you stay at the forefront of homeowners' minds when they consider selling their homes.
2. Market Expertise: Highlighting your knowledge of local market trends establishes you as the go-to real estate professional in your area.
3. New Listing Opportunities: The seller-centric call-to-actions (CTAs) encourage homeowners to reach out for professional home value reports and consultations, creating potential new listings.
By leveraging this campaign, you can effectively engage with your audience, build stronger relationships, and ultimately, generate more listing opportunities.
Sending timely and relevant emails to your database is essential for keeping your prospects informed about the latest market trends. This not only helps them stay updated but also fosters engagement, building trust and converting prospects into loyal customers. By sharing valuable insights, you position yourself as a knowledgeable and reliable resource, enhancing your relationships and boosting your business.
Are you looking for an effective way to re-engage leads who might have given up on buying a home this year? We have developed a powerful script that combines the simplicity of the Dean Jackson 9-word email with the tactical approach of Chris Voss' negotiation style.
Introducing the 10-Word Cold Outreach Email.
What Is It?
The concept is straightforward yet powerful. The subject line is personalized with the recipient's name to grab their attention. The body of the email consists of a single, strategically crafted question designed to reignite interest and provoke a response.
For example:
Subject Line: Tom Ferry
Body: Have you given up on trying to buy this year?
Why It Works
This approach is rooted in psychological principles that leverage curiosity, personalization, and direct engagement.
Here's why it’s effective:
- Personalization: By using the recipient’s name in the subject line, you immediately capture their attention and make the email feel personally relevant.
- Curiosity: The question format creates a sense of curiosity and encourages the recipient to think about their situation and respond.
- Direct Engagement: The simplicity and directness of the question cut through the noise of typical sales emails, making it easier for the recipient to engage without feeling overwhelmed.
How to Use It
This script is perfect for cold outreach to leads who have gone cold or seem to have lost interest in the market. It’s a low-pressure, high-impact way to re-establish communication and open the door for further conversation.
By employing this 10-Word Cold Outreach Email, you have nothing to lose and everything to gain. Give it a try and watch as your re-engagement rates soar.
One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"
For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.
Here's why it works:
1. The email opens with a relevant hook about how more sellers are entering the market. Pro-tip: Localize the inventory data for your market.
2. Including "Out of curiosity" softens the ask.
3. Multiple choice makes it easy to answer.
4. It includes a compelling p.s. with a relevant CTA for a home value report.
Put it to work.👇
This is a simple, "right hook" email that you can send out to your database today.
Here's why it works:
1. It's specific.
2. It piques curiosity.
3. It's actually helpful.
Don't wait for permission to be useful.
Be proactive in providing value.
👉Below you'll find a Canva link that you can customize to fit your brand, download as PDF, and send to anyone who responds. 🚀
S/O to Jeremy Davis from Palm Agent.
If you haven't downloaded their app, they have a killer feature that allows you to calculate the holding cost based on the sales price.
If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market?
Let's say, for example, that a $725,000 home is on the market for 90 days. The holding costs could be upwards of $19,000-20,000.
Most sellers wouldn't know that. In their mind, what's the big deal if it's 7 days or 45 days?
It matters because it could literally cost them thousands of dollars in equity they've earned.
This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.
One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"
For this campaign, we're using the "What's holding you back" angle to get potential sellers to raise their hand.
Here's why it works:
1. The email opens with a relevant hook about how more sellers are entering the market.
Pro-tip: Localize the inventory data for your market.
2. Including "Out of curiosity" softens the ask.
3. Multiple choice makes it easy to answer.
4. It includes a compelling p.s. with a relevant CTA for a home value report.
Put it to work.👇
S/O to Jason Cassity for executing a brilliant Coming Soon strategy specifically for new construction.
Here's why this campaign works:
1. An "Early Access" angle that provides information to the consumer that they won't find online.
2. He includes a map of where the homes are located in the email.
3. He ends with a casual CTA and offer to schedule a pre-market showing.
Try it out. ⬇️
One of the smartest ways you can use your email marketing tool is to cross-promote your social media posts.
This is one of my favorite strategies implemented by Ray Ellen.
Here's how it works:
1. Find a notable listing in the MLS (or Off-Market).
2. Write a brief post about it on social media with a CTA to DM you if they're interested.
3. Send an email blast to your database LINKING to your social post.
This is something you could do SEVERAL times a month to generate inbound opportunities.
Ask Ray. It works.
When you have a Coming Soon listing and you hit the 24 hours before it goes live, send this email.
Here's why it works so well:
1. It creates urgency. The goal of the subject line, "Exclusivity ends in 24 hours" is to get as many people to open the email as possible.
2. It piques curiosity. Share some info, but not all the info. Share one photo (the "money shot") but not all the photos.
3. It has a strong CTA. Don't drive them to a website. Get them to call.
This is rarely talked about in the real estate marketing world but one of the best ways to attract high-quality seller leads is by doing high-quality marketing of your current listings.
Prior to the home going on the market, this is the first email you should send.
It's a simple way to add incredible value to both potential buyers and your seller. ⬇️
In his book Viral Loop, Adam L. Penenberg profiles the rise of Hotmail, and tells the story of how it happened.
To help spread the word about Hotmail, they added this line...
"p.s. I Love You. Get a free email at Hotmail.com"
That small hook at the end of the message created a hockey stick growth for them.
So here's the zen learning…
The people in your database may not be buying today but they know someone who is.
More importantly, they can introduce you to a new prospect with the right hook.
The next time you have a listing to promote, try this email below.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.