This week’s session doubled down on momentum: rates are dipping into the low 6s—and even high 5s for some buyers—creating a narrow window agents should capitalize on immediately. The plan is simple: use Monday’s Deal of the Week to spark attention, send Tuesday’s seller-focused “Will this impact your plans to sell?” email to surface intent, and follow up Wednesday with the new conversation-driven text (“What would make selling feel less risky for you?”) to convert opens into appointments. Thursday brings a fresh Instagram sequence that reframes rate drops from the seller’s perspective, while Friday’s long-form “7 neighborhoods locals love” video prompt helps you build future demand on YouTube. The message was clear: consistency is the advantage, these campaigns only work if you send them, and the agents winning right now are the ones executing—not overthinking.