Join Jimmy Mackin and Lee Adkins for this week’s Campaign Kickoff as they break down the simple weekly marketing plan that drives results: engage your database, convert your database, and grow your database. You’ll hear how “Deal of the Week” emails and Instagram stories spark replies, why plain-text emails outperform newsletter-style designs, and how to use timely “stat or story” triggers to keep consumers engaged. Jimmy also shares the Power Hour workflow—texting people who opened Monday and Tuesday’s emails—and a new market cheat sheet strategy using MLS exports and Claude for hyperlocal insights. Finally, they announce that Better Email is live, with automation, expanded CRM integrations, a Broadcast tool, and training on setup, AI personalization, and team sending.